• Location:
    UCFB Etihad Campus / UCFB Wembley

Location: Either UCFB Wembley, London or UCFB Etihad Campus, Manchester, plus opportunity for remote working
Salary: £50,000 – £60,000 per annum depending on qualifications and experience (plus 10% London Weighting allowance if applicable)
Contract Type: Permanent
Closes: 02/07/2021
Reference: 21/HGM01

Do you want to be part of a truly unique approach to higher education, one that puts students at the heart of everything we do enabling them to have the best possible chance of a successful career in the football and sports industry?

About us

University Campus of Football Business & Global Institute of Sport

University Campus of Football Business (UCFB) is a world first in sports education. Proudly the UK’s fastest-growing higher education institution since our launch in 2011, UCFB’s campuses are based at the iconic Wembley Stadium and Etihad Stadium.

In 2020, UCFB launched the Global Institute of Sport (GIS), our new destination for Master’s degrees and executive education in the UK, online and at inspirational stadium hubs at Inter Miami CF Stadium, New York’s Red Bull Arena, Atlanta’s Mercedes-Benz Stadium, Toronto’s BMO Field and the Melbourne Cricket Ground in Australia.

Our collaborations with elite sports organisations allow us to lead the field in producing the next generation of sports graduates. Partners include The Football Association, Kick It Out, the League Managers Association, the National League and the Rugby Football League domestically, as well as our global hub partners in the USA, Canada and Australia.

Our award-winning team

This position for a highly ambitious individual would see the successful candidate join an exciting team that won Best Non-Match Day Use of Venue at the Sports Business Awards, Best Sponsorship & Engagement at the Northwest Football Awards and was shortlisted for Team of the Year at both the Marketing Week Awards and Times Higher Education Leadership & Management Awards.

Although the basics of the role are described here, we will be looking for energy, values and commitment to both our organisation and to your career. Our recruitment process will be rigorous and demanding, as will this role within a high performing department. In return, we can offer honesty, integrity and the chance to progress in the organisation as quickly as you develop within it.

About you

This role is responsible for the strategy and execution of all UCFB and GIS marketing and communications.

Leading a high-performing Marketing team of 12, including design, digital, communications and video production functions, the role will deliver on the organisation’s aims and objectives for student and brand growth in the UK and other key markets including the US, Canada and Australia.

Areas of responsibility span across the production and distribution of all content through paid and organic channels, including advertising, website management, PR and communications, social media marketing, audio/visual and written content, branding and design, and partnership activation.

The remit of the role spans across the entire UCFB and GIS portfolio, including undergraduate and master’s degrees, executive education and professional qualifications, as well as its growing list of locations in London, Manchester, Miami, New York, Atlanta, Toronto and Melbourne, in addition to its online offering. The post holder will be responsible for spearheading the domestic and international growth of the organisation.

A strong understanding of the global sports industry would be highly beneficial, as would knowledge of the higher education sector and cycle. As an individual they should be entrepreneurial, able to self-manage and be a strong team player.

The role requires the holder to be a proactive and innovative leader in the development and delivery of UCFB and GIS’ marketing strategy in order to ensure the organisation remains synonymous with innovation and quality whilst continuing to expand domestically and globally.

It is a crucial senior leadership role, and will sit on various cross-departmental committees as well as manage business critical relationships with external partners. Therefore a strong ability to build and maintain relationships is also essential.

This is a unique opportunity to spearhead the Marketing team within an ambitious and rapidly growing organisation at the heart of the world’s most exciting industry.

Key tasks

1. Responsibilities span across the production and distribution of all content through paid and organic channels, including advertising, website management, PR and communications, social media marketing, audio/visual and written content, branding and design, and partnership activation

2. Spearhead the growth and development of the brand in the UK and oversees

3. Strategic planning, budgeting and execution of a multimedia marketing campaign to drive applications throughout the cycle for on-campus and online UK and international undergraduate, postgraduate, executive education and professional qualification recruitment

4. Develop and executive the organisation’s communications strategy to all stakeholder groups, including email communications and PR

5. Manage all digital content, including the website, social media channels and the wider digital footprint

6. Lead the video production team, from regular impactful social media clips to feature-length thought-leadership and partnership content, and an annual TV advert

7. Oversee the planning and production of all marketing materials, including the prospectuses, magazine, print publications, conversion materials and other assets

8. Analyse and improve the marketing team’s performance across key metrics such as video views, website traffic, conversion rates, social media engagement, and cost per lead of campaigns

9. Manage the relationship with key marketing partners and agencies, and other external organisations for the delivery of marketing campaigns

10. Manage, motivate and develop a team of marketing professionals across multiple functions, including design, digital, communications and video, to deliver the UCFB and GIS marketing and communications strategy

11. Lead on partnership activation from a marketing perspective

12. Act as a point of contact and support resource for major stakeholders, as required

13. Deliver innovative domestic and international marketing campaigns

14. Sit on departmental and company-wide senior management committees to lead the organisational direction and growth

What we offer in return

In return not only will you have the opportunity to make life-transforming, career-making education, but we offer a whole range of financial and non-financial benefits too:

Financial rewards:

  • Enhanced occupational sick pay
  • Life assurance
  • Pension
  • Free eye tests and VDU glasses
  • Flexible benefits package with Perkbox (some of which includes health cash plan, Dencover, half price cinema tickets, discounted private health insurance, discounted gym membership, hundreds of high street discounts and much more)

Family friendly benefits:

  • Enhanced occupational maternity/paternity pay
  • Compassionate leave/time off for dependants

Wellbeing benefits:

  • Competitive holiday entitlement
  • Christmas closure
  • Day off for your birthday
  • 24/7 employee support hub (via Perkbox)
  • Flexible working
  • Continuing professional development
  • Ride to Work Scheme

Social benefits:

  • Annual family barbeque
  • Staff led events committee
  • End of year review day and awards dinner
  • Back to work conference

Additional Information

Working hours: Working hours normally 8.30am - 5pm but may involve additional and unsocial working hours depending on the nature of the event and occasional travel between campus.

Please note that if you do not have permission to work in the UK, UCFB will not be able to obtain a Certificate of Sponsorship for you to take up this position. All non EU/EAA candidates must have valid immigration status and/or a UK visa valid for the duration of the contract in order to be considered for this role.

Click here for a full detailed job description and person specification.

To apply for this role, please complete an application form which can be downloaded on the following link:

Application Form

All applications should be made to jobs@ucfb.com addressed to HR setting out your suitability for the role and motivation for joining our pioneering institution.

Due to our commitment to equality and diversity we operate a blind recruitment process and therefore will not accept CV’s.