Lecturer in Football Business

Darren is an experienced industry professional, having worked across numerous sports organisations throughout his career. Included within this experience is 8 years at The Football Association, 5 years for The Football League, together with Charlton Athletic and The Football Association of Ireland. Additionally, Darren served as Director of Marketing and Communications for England Squash. In addition to this experience, he sits as Senior Independent Non- Executive Director of the British Orienteering Federation, a Director of Bury AFC, and additionally an expert advisor to the Fair Game UK organisation.

About Darren
Area of Expertise:

Football Governance, operations, marketing and communications

Teaching/Research Interests:

With Darren ‘s experience of the football and sports industry, he uses real life examples in his teaching to bring out key teaching and learning points. Areas of expertise are football business operations, marketing and communications, and football governance and the structure of the game.

His research interests are around the inter-relationship between National and Regional governing bodies, identifying key factors in organisational waste and how this affects the development of sport.

Qualifications:

B.Sc. (hons) Sport Studies – West Sussex Institute of Higher Education

FIFA (MA) International Master in Management, Law and Humanities of Sport – CIES University of Neuchatel

UEFA Certificate in Football Management – IDHEAP University of Lausanne

Expertise in industry:
  • The Football Association – Regional Manager/ Business Support Manager
  • The Football League – Customer Services Manager
  • Charlton Athletic FC – Communications Liaison Officer
  • Football Association of Ireland/ League of Ireland – Marketing Executive
  • England Squash – Director of Marketing and Communications
  • Senior INED – British Orienteering Federation
  • Director – Bury AFC