Programme Leader, BA (Hons) International Football Business

Gustavo has true international experience of the football and sport industry, having previously lived and worked in France, Hong Kong and Brazil – his home country.

Holding a Masters Degree in Football Industries from the University of Liverpool, Gustavo previously spent three years as the chief commercial and marketing officer at Figueirense FC, one of Brazil’s leading clubs. Under his leadership, the club tripled sponsorship revenues, increased memberships and global brands including Coca-Cola and Adidas partnered the club. Gustavo has also led a number of projects for the likes of for mobile app agency Netco Sports and iconic Derby County FC.

Find out more about Gustavo
Area of expertise
  • International football business;
  • Sports marketing;
  • International and commercial affairs.
Teaching & research interests

Football clubs marketing:

  • Sponsorship and partnerships;
  • Ticketing;
  • CRM;
  • Fan engagement and experience;
  • Mobile marketing;
  • Tech and footfall

International football business:

  • International relations and governance;
  • South America
  • Asia (China, Hong Kong);

Ambush marketing.



Accreditation & memberships
  • University of Liverpool, Football Industries MBA Alumnus.
  • Professional Scrum Product Owner I.
Contact Gustavo
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