Lecturer in Research Methods
Leo has been at UCFB since 2016 following the completion of his PhD at The University of East London. His PhD was funded by ASICS and examined running experiences and advertising through the framework of Reversal Theory. During his time at UCFB Leo has put his research experience and expertise to use by overseeing students’ research methods and dissertation modules.
Find out more about Leo
Area of expertise
- Qualitative research methods;
- Quantitative research methods;
- Reversal Theory (Psychology).
Teaching & research interests
Leo has maintained an interest in Reversal Theory having presented research at the International Reversal Theory conferences of 2013, 2015 and 2017. Since working at UCFB, Leo has also developed research interests in stadium relocation, gambling motives and behaviour, and several aspect of fan behaviour.
Qualifications
- PhD, University of East London.
Publications & research
- Watkins, L., Wilson, M., McDermott, M., & Buscombe, R. (2016). An empirical evaluation of the reversal theory state measure using three running brand video commercials. Journal of Motivation, Emotion, and Personality, 5, 27-36. http://reversaltheory.net/journal/wp-content/uploads/2016/04/2016-V5-04-Watkins.pdf
Expertise in industry
- 15+ years’ experience in the fitness industry working as a personal trainer and studio cycling instructor.
Contact Leo
