Lecturer in Management and Marketing

Peter has spent a considerable amount of time in higher education having taught on both postgraduate and undergraduate programmes at a number of top ranked universities. Prior to joining UCFB in 2016, Peter was the Course Director of the MHA at the world ranked Cranfield University. Peter taught on their Executive MSc Programmes and professional short courses for nearly 20 years in a number of areas including healthcare, manufacturing, engineering, clinical research and management. Peter has taught at Leicester Business School, Nottingham University, and guest lectured at the Judge Institute, Cambridge University, and at Manchester, Durham, Imperial and Aston Business schools.

Peter has a strong affinity for sport, especially football. Peter led a bid for a Premier League club, writing the Information Memorandum for investors and devising the strategic plan for the club. Peter’s research background is based in applied research, specifically to provide commercial outcomes for industry. An interesting piece of work produced a system known as P.O.S.I.T.I.V.E (Prevention Of Simulation by Impact Technologies In the Verification of Error). POSITIVE detects diving in football through the use of Formula 1 impact technologies.

Before entering academia, Peter worked at senior management level in the following industries: financial services, logistics, manufacturing, and professional membership. Peter has a wealth of contacts in the football world and within the business world, notably in investment banking. His main focus is always the student experience and preparing students for their future job roles through practical advice, assessment and a real world focus.

Find out more about Peter
Teaching & research interests
  • Geo-politics and geo-economics and their effects on strategy of sport;
  • Entrepreneurship;
  • Process analysis;
  • Discrete events simulation;
  • Sport operations management;
  • Impact of e-Sports on health and sport.
Accreditation & memberships
  • Cranfield Recognised Teacher Status;
  • Member of Chartered Institute of Marketing.
Qualifications
  • Postgraduate Diploma in Marketing;
  • BSc (Hons) Industrial and Business Systems.
Publications & research
  • Lee, P.G., Wainwright, C.E.R. “An Overview of the Use of Internet Telemetry Systems in Manufacturing” Proceedings of the XIVth Annual NCMR Conference, Advances In Manufacturing Technology, Professional Engineering Publishing, 1998;
  • Lee, P.G., Wainwright, C.E.R., Green, J. and Rodmell, P., "The Application of Internet Telemetry Systems", Proceedings 8th Business Information Management Conference, 1998, ISBN 0 905304 24 1;
  • Reynolds, K.A., Wainwright, C.E.R. and Lee, P.G., "Integration of Business Information Systems", Proceedings 8th Business Information Management Conference, 1998, ISBN 0 905304 24 1;
  • Wainwright, C.E.R. and Lee, P.G., "Production Planning Within Holistic Manufacturing Operations", Proceedings 15th International Conference on Computer Aided Production Engineering, Durham, UK, 1999;
  • Lee, P.G. and Wainwright, C.E.R., "The Application of Internet Technologies to Information Management", in Ed: Castell, A.M., Gregory, A.J., Hindle, G.A., James, M.E. and Ragsdell, G., "Synergy Matters – Working with Systems in the Twenty First Century", MEP, p85-90, 1999;
  • Lee, P.G. and Wainwright, C.E.R., "Knowledge Management for Entrepreneurial micro SMEs", Proceedings of the 7th Annual High Technology Small Firms Conference, Manchester, UK, 1999;
  • Wainwright, C.E.R and Lee, P.G., "Virtual Vertical Integration as a Strategy for Manufacture", Proceedings 8th International Human Computer Interface Conference, Munich, Germany, p1245-1250, 1999;
  • Lee P.G., Wainwright C.E.R, Brown D.A, Green J.: “Gaining Competitive Advantage in the NTBF Through VVI”, Proceedings of 8th Annual High-Technology Small Firms Conference, Enschede, Netherlands, May 2000;
  • Brown D.A., Wainwright C.E.R., & Lee P.G.: “Exploiting E-Business Opportunities: Knowledge Without Wisdom”, Proceedings of 8th Annual High-Technology Small Firms Conference, Enschede, Netherlands, May 2000;
  • Wainwright, C.E.R and Lee, P.G., “Manufacturing Planning Within Holistic Strategic Operations”, Journal of Materials Processing Technology, Elsevier Science;
  • Wainwright, C.E.R., Sehdev, K. and Lee, P.G., “Scheduling Techniques for Healthcare Operations”, Proceedings 14th International Conference on Systems Engineering, Coventry, UK, p586-590, 2000, ISBN 0905949943;
  • Wainwright, C.E.R., Lee, P.G and Sehdev, K.: “Modelling the Strategic Supply Chain”, Proceedings of 9th Annual High Technology Small Firms Conference, Manchester Business School, UK, May 2000.
Expertise in industry
  • Strategic operations management;
  • IDEF3 (process analysis);
  • Strategic marketing planning;
  • Manufacturing operations;
  • Logistics,
Contact Peter

info@ucfb.com

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