During my first year as a Football Business and Marketing student I sent my CV and a cover letter to the Commercial Director at Millwall Football Club (the club I support).

Following my application, the Commercial Director contacted me with the opportunity of work experience in the marketing department throughout the summer.


My role within the department involved assisting with matchday and non-matchday marketing. This included responsibilities such as designing and implementing advertising across several media platforms.

In particular, the promotion regarding stadium tours and matchday programmes. Furthermore, my role at The Den entailed collaborating with several departments including commercial and hospitality. Seeing my various advertisements used throughout the club gave me a rewarding feeling of accomplishment.

Planning and infrastructure

I had the privilege of being involved on the press/ photo day ahead of the new season. This also presented me with the opportunity of meeting club partners and allowed me to understand the planning required for the day to run smoothly; a rare and valuable experience.

Ongoing Opportunities at Millwall

Since starting my work experience, Millwall have offered me a job on matchdays throughout the season which allows me to continue to be part of the club and further develop my understanding of the infrastructure of a professional football club.

Working for the club has allowed me to develop and reinforce some key transferable skills which will undoubtedly assist me in the future throughout my career in any profession.

Amy O’ Connor is a Football Business and Marketing student at UCFB.