What started as a simple energy drink 30 years ago has become a global sporting phenomenon.

From cliff-diving to mountain biking, Red Bull has gone on to launch a championship winning Formula One team and football clubs in New York and Leipzig. On top of this, the list of athletes they sponsor continues to grow and vary, from England cricketer Ben Stokes to climber Shauna Coxsey, and from Indian chess player Tania Sachdev right through to American rodeo star Jackie Ganter.

Red Bull is truly global, competing with some of the biggest sports and drinks brands in the world. It’s this level of expertise and insight that makes UCFB’s link up with MLS side New York Red Bulls even more exciting, giving students and alumni the chance to access and learn from one of the biggest sport and marketing success stories of the 21st century.

Ahead of UCFB’s global hubs launching in 2020, Joe Stetson, Chief Marketing & Revenue Officer at New York Red Bulls explained the importance of the link-up. He said: “Being part of the Red Bull family is really phenomenal and it’s unique for a sports team to actually have a global brand that you can share best practises with.”

Some of these initiatives have included the club being promoted on drinks cans in the local area to raise awareness of the side, who were founded in 1994. More importantly in a city and country dominated by other sports, NYRB have been able to engage press in their efforts and success.

Stetson added: “We’ve been able to tap into their (Red Bull) media and tap into the Red Bull athletes. To be able to tap into their marketing efforts here in the New York area has been really unique because they actually spread a really wide net.”

The net has been cast wide enough that according to the market research giant J.D. Power, New York soccer fans are now regularly treated to one of the best stadium experiences in American sport when they head to the Red Bull Arena. It’s all part of the masterplan for the Red Bull sports division.

Stetson finished: “There are so many things that we feel we’re able to offer that our fans will come here, hopefully fall in love with their experience and come back time and time again.”

UCFB will be opening global study hubs at the Red Bull Arena, as well as Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground, giving students and alumni truly unique opportunities within the global sports industry. Find out more.