Russell Preston
UCFB Manchester
Course Leader
BA (Hons) Football Business and Marketing
Russell has over 25 years’ experience of teaching higher education at all levels, with his prime focus on marketing and business and a clear focus on the use of technology in the teaching environment and beyond. Has written and developed several degree programmes including masters level at UCFB.
He has played under World Cup winner Jack Charlton, coached football across England, South Africa and Asia, and travelled extensively to enable contextual global marketing delivery to undergraduates. Russell worked as a marketer in the industry before moving into teaching. He has spent two years living and working in Vietnam in the last decade.
Area of expertise
- Marketing;
- Business of football.
Industry expertise
- Branding and communications;
- Digital landscape of marketing.
- Digital marketing;
- Branding;
- Global marketing;
- Object based learning and experimentation.
- MSc Business Decision Making;
- Certificate in Education (Cert Ed, post-16 sector);
- Diploma in Marketing (CIM).
- Member of The Chartered Institute of Marketing (CIM).
- Fan Engagement, Horrocks D., O’Connor A., Preston R., Soccer and Society 2016 (peer reviewed)
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