Home of NFL team Atlanta Falcons and 2018 MLS Cup champions Atlanta United, the Mercedes-Benz Stadium is one of the most technologically advanced in the world. This brand new 75,000 capacity arena provides a fantastic opportunity for UCFB students to learn and network in a thriving sports city that also hosts the NBA's Hawks and the MLB's Braves.

New York, Atlanta, Toronto, Melbourne... Welcome to UCFB's global study hubs

On campus and online students, as well as alumni, will be able to attend UCFB’s Global Sports Summit event at the Mercedes-Benz Stadium in April 2020. The summit is based around 4-5 days of specially tailored talks, workshops and visits specific to the American sports industry.

The schedule in Atlanta, like the summits at UCFB‘s other hubs, will be based around four themes:

  • From the pitch – hear from those who contribute towards the playing side of sport such as coaches, match analysts and sports scientists;
  • From industry – find out more from those who’re responsible for what happens behind the scenes, including marketing managers, agents and media officers;
  • From the boardroom – learn about how the big decisions are taken at clubs and organisations from the likes of chief executives and chief finance officers;
  • Cultural activities – this will include visits to national landmarks, more of Atlanta's leading stadiums and at least one live sports fixture (subject to fixture lists).

Guest speakers for the summit will be confirmed closer to the event, but attendees will be able to hear from the leaders and key personnel at some of Atlanta’s leading sports and clubs including Atlanta United, US Soccer and Mercedes-Benz Stadium.

UCFB Global Insight Series

Launching in 2019, the UCFB Global Insights Series is an elite on-campus and online networking and thought leadership series. Delivered both online through a variety of digital publications, podcasts, videos and seminars, with lives seminars also held across our various UCFB campuses and business centres, this key professional development facet of our offering is distributed to the mobile phone and laptop of every member of the UCFB family, students, alumni and business partners alike.

The UCFB Global Insights Series provides unprecedented access and collaboration opportunities between the world’s elite sports network.

Click here to find out more about the UCFB Global Insight Series.

We’re really excited for the partnership with UCFB. We feel like it’s a world class organisation specifically for sports, and partnering with Mercedes-Benz Stadium and operating out of that fantastic building that we have down here, we couldn’t see a better partnership.

Carlos BocanegraVP & Technical Director at Atlanta United, Board of Directors at US Soccer

Atlanta's sporting pedigree

Home to the world’s most forward-thinking and spectacular stadium? Check. Home of the MLS Cup champions? Check. Scene of one of the most memorable moments in Olympic history? Check. The sporting pedigree of Atlanta, nestled in the southern US state of Georgia, is unquestionable. Away from the bright lights of New York, LA and Miami, Atlanta is a modern city determined to make its mark on the world’s sporting map.

Click here to find out more about Atlanta's love of sport.

Item 12
The 2018 MLS Cup champions Atlanta United in action at the Mercedes-Benz Stadium.

Discover Atlanta

Home to civil rights leader Dr. Martin Luther King Jr., Atlanta is the capital of Georgia state and remains a vital interstate for road and rail in the US, not to mention Hartsfield Atlanta International Airport, which is one of the busiest in the world. World class sport, authentic American cuisine and Coca Cola make Atlanta a must-visit destination. 

Your guide to Atlanta
A brief history

Home to civil rights leader Dr. Martin Luther King Jr., Atlanta is the capital of Georgia state and remains a vital interstate for road and rail in the US, not to mention Hartsfield Atlanta International Airport, which is one of the busiest in the world. Despite having a relatively small population of 500,000, Atlanta’s place in modern US life remains as important as it did in the 19th century, when it was captured by Unionists during the American Civil War. Atlanta can also claim to be the home of Coca Cola – in 1886 pharmacist Dr. John S. Pemberton created the soft drink that went on to conquer the world.

Things to do

The World of Coca Cola allows visitors to find out more about Pemberton’s creation, as well as find out more about the secret recipe and see legendary artefacts from the history of the bestselling drink in the world – don’t forget your souvenir! When you’re finished learning about Coca Cola, walk over the road to the Centennial Olympic Park, built to celebrate the city hosting the 1996 Olympic Games, to relax, explore and splash around in the Fountain of Rings. Finally, for those who get their thrills hanging upside down, Six Flags has two parks in Atlanta to help you relax away from lectures and studying.

Sport in Atlanta

Home of the MLS champions Atlanta United and NFL heavyweights the Atlanta Falcons, both sides play out of the spectacular Mercedes-Benz Stadium. The Atlanta Braves represent the city in MLB, while the Hawks play in the Eastern Conference of the NBA. Atlanta may be small, but it packs a punch with its sports stars.

Click here for more information on sport in Atlanta.

Food and drink

You’re in the south now, it’s all about barbecue and fried chicken… and lots of it. If you want barbeque, the smoked wings at Fox Bros and BBQ pork at Heirloom Market are a pretty decent place to start. Fried chicken exists on almost every street corner, but The Busy Bee Café and Mary Mac’s keep the locals happy. A special mention must be given to the overlooked peach. With Atlanta being in Georgia, peaches are a rite of passage here, so if you see peaches on the menu just order them however they come. Trust us.

Item 15
Atlanta has a population of around 500,000 people.

We’re sure you have questions about UCFB and our global study hubs, so we’ve put together some handy FAQs which we think tells you everything you need to know about our events.

The opportunity

From the 2019/20 academic year, each UCFB global study hub will host an annual Global Sports Summit, bringing together UCFB students, alumni and leading sports industry professionals in some of the most advanced sports and entertainment venues in the world.

  • To find out what undergraduate opportunities are available at UCFB click here.
  • To find out what postgraduate opportunities are available at UCFB click here.
  • To find out what online degree opportunities are available at UCFB click here.

Existing UCFB students and alumni:

  • If you are already an existing UCFB student please register your interest here.
  • If you are a UCFB alumni please register your interest here.
Booking is now open for our Global Sports Summit in Melbourne

From 18th-27th January 2020, on campus and online students, as well as alumni, will be able to attend UCFB’s Global Sports Summit in Australia, primarily based at the MCG but also with time in Sydney.

Book now
Global Sports Summits

From the 2019/20 academic year, each UCFB global study hub will host an annual Global Sports Summit, bringing together UCFB students, alumni and leading sports industry professionals in some of the most advanced sports and entertainment venues in the world.

Find out more
UCFB Global Insight Series

The UCFB Global Insight Series is a thought leadership series, exclusively collated and made available for all UCFB on-campus and online students. The UCFB Global Insight Series provides unprecedented access to UCFB’s elite sports network.

Find out more
UCFB global news