Book your place on our Global Sports Summit in Atlanta now! Book now

In April 2020, on campus and online students, as well as alumni, will be able to attend UCFB’s Global Sports Summit in Atlanta, primarily based at the the Mercedes-Benz Stadium. The summit is based around ten days of specially tailored talks, workshops, exclusive networking opportunities and visits specific to the North American sports industry.

What will the Summit include?

  • Enhance your knowledge of the US sports industry from professionals working at some of the biggest organisations in the United States;
  • Understand and see first-hand how sport operates in one of the biggest and most successful markets in the world;
  • Network with industry decision-makers and enhance your employment opportunities in the North American sports industry;
  • Experience incredible live sport at one of the world's best stadiums.
Confirmed experiences
Live sport experiences

Experiencing live sport will form a key part of the Summit. Our schedule of live sports will be as follows:

  • Saturday January 18th: T20 Big Bash Cricket @ MCG – Melbourne Stars v Perth Scorchers
  • Wednesday January 22nd: Grand Slam Tennis @ Melbourne Park – Australian Open
  • Friday January 24th: A-League Football @ AAMI Park – Melbourne Victory v Sydney FC
  • Saturday January 25th: T20 Big Bash Cricket @ SCG: Sydney Sixers v Melbourne Renegades


Organisations attending
  • ­NGBs;
  • Elite sports teams and franchises;
  • Stadium and venue staff;
  • Sports club owners and management groups;
  • Major sponsors of sports teams;
  • Sports agencies;
  • Sports media and broadcasters;
  • Former and current players, managers and coaches.


Guest speakers

The first confirmed guest speakers include:

  • Jennifer Watt – General Manager - Commercial Operations and Partnerships
  • Josh Eltringham - General Manager Venue & Event Services - Venue and Event Services
  • Peter Wearne – General Manager – Facilities

More names and roles will be confirmed in the coming weeks.


Behind the scenes access
  • Mercedes-Benz-Stadium
City experiences

A number of optional city experiences will be arranged as part of the trip to showcase the best that Atlanta has to offer.

Networking opportunities

Networking with key players in the sports industry will form a central part of the Atlanta Sports Summit. There will be a myriad of opportunities to meet with senior leaders and decision makers from major sports organisations, providing an excellent chance for attendees to build connections and build their personal brand whilst learning about the local sports market.

Book your place on our Global Sports Summit in Atlanta now! Book now

Travel & accommodation

Accommodation for this opportunity will be booked by UCFB, and students will be required to pay the full amount to confirm their place at the summit. Travel is to be booked independently by students.

Booking details

To book your place on the Melbourne Sports Summit:

  • Click the Book Now button above – you will be taken to a booking form;
  • Complete the booking form with your details and click submit – you will be taken to the UCFB Online Shop;
  • Make your payment to UCFB.

Please note: once a payment has been made to UCFB to book your place, your rights as a traveller are subject to the terms and conditions of our accommodation partner, and not UCFB. UCFB will be passing all payments on to our accommodation partner and as such will not be holding the payments of students. Please click here to view the booking terms and conditions.

What is included in the fee I pay to UCFB?
  • Accommodation;
  • Entry to 2 x T20 Big Bash cricket matches and the Australian Open Tennis.

What’s not included?

  • Flights;
  • Food and drink;
  • General spending money;
  • Optional group city activities;
  • Optional live sport experiences.

The UCFB travelling group will be staying in student halls of residence in both Melbourne and Sydney. Rooms are one per person and are both conveniently located close to our summit activities and top city attractions.

How much do I pay to book my place at the Summit?

A payment of £330 is required per attendee. Booking will close at 5pm on Friday 18th October, however UCFB reserves the right to close booking early once capacity has been filled. Please note that spaces on the summit are limited and will be granted on a first-paid basis.


Travel & logistics

Attendees are to book their own travel to and from the Atlanta Sports Summit. This will allow students and alumni maximum flexibility with their travel plans. UCFB will hold no responsibility over the travel plans of any of the Summit attendees. After booking your accommodation through UCFB and booking your travel plans, UCFB will request the details of your flights.

UCFB recommends booking your travel plans through our approved travel partner, who have the full details of the Atlanta Sports Summit and will be able to assist you with your flights. Please contact if you wish to do so.

Once in Atlanta, attendees will be provided with travel passes by UCFB. Links between the airport, the Mercedes-Benz Arena and our accommodation are direct and easily travelled, and the city itself is extremely easy to navigate around during free time.

Flight details

Please do not book your travel plans before booking your place on the Summit with UCFB. It is the responsibility of every attendee to ensure that their travel plans are suitable to attend every session and activity of the Summit. We will be happy to assist you with your travel plans once you have booked your place on the Summit and will provide you with detailed guidance on how to be at the right place at the right time. You are free to arrive in Atlanta as early as you like, for example you may wish to book return flights to the US earlier in April and then join the UCFB Sports Summit in Atlanta on 17th April.

However, as a brief guide, please see the information below to give you an idea of what will be needed:

Three flights are required to attend the Summit:

  • Inbound to Melbourne
  • Melbourne – Sydney (25th January)
  • Outbound of Sydney

Attendees are welcome to arrive in Melbourne before the first day of the summit and stay in Sydney after the end of the summit if they wish, however the timings and plans for the Summit dates are as follows:

  • Saturday 18th January - Day 1 of the Melbourne Sports Summit. Arrival required in Melbourne by 12pm midday. Early check-in will be available at our residences near the MCG for those arriving earlier. The first meeting will be at approximately 2.30pm local time at the Melbourne Cricket Ground, prior to the T20 cricket match taking place there that afternoon. UCFB staff will be on hand to assist with arrivals.
  • Saturday 25th January - Transfer from Melbourne to Sydney. Arrival in Sydney required by 11.30am. This is a 1hr 30m flight from Melbourne. Early check-in will be available at our residences in Sydney, and UCFB staff will be on hand to assist with arrivals. Our first meeting on this day in Sydney will be at approximately 2pm at the Sydney Cricket Ground.


  • Monday 27th January - The UCFB Sports Summit comes to a close, and we check-out of our residences in Sydney. There will be no activities on this day so you are free to leave at any time
Estimated costs

If travelling from and back to the UK, flights to match the itinerary of the Atlanta Sports Summit (i.e. UK – Melbourne, Melbourne – Sydney, Sydney – UK) are currently around £900 in total.

As you would be flying back from a different city, we recommend booking through our travel partner, Alternatively, you can select ‘Multi-city’ within Skyscanner


Discover Atlanta

Home to the world’s most forward-thinking and spectacular stadium? Check. Home of the MLS Cup champions? Check. Scene of one of the most memorable moments in Olympic history? Check. The sporting pedigree of Atlanta, nestled in the southern US state of Georgia, is unquestionable. Away from the bright lights of New York, LA and Miami, Atlanta is a modern city determined to make its mark on the world’s sporting map.

Your guide to Atlanta
A brief history

Home to civil rights leader Dr. Martin Luther King Jr., Atlanta is the capital of Georgia state and remains a vital interstate for road and rail in the US, not to mention Hartsfield Atlanta International Airport, which is one of the busiest in the world. Despite having a relatively small population of 500,000, Atlanta’s place in modern US life remains as important as it did in the 19th century, when it was captured by Unionists during the American Civil War. Atlanta can also claim to be the home of Coca Cola – in 1886 pharmacist Dr. John S. Pemberton created the soft drink that went on to conquer the world.

Things to do

The World of Coca Cola allows visitors to find out more about Pemberton’s creation, as well as find out more about the secret recipe and see legendary artefacts from the history of the bestselling drink in the world – don’t forget your souvenir! When you’re finished learning about Coca Cola, walk over the road to the Centennial Olympic Park, built to celebrate the city hosting the 1996 Olympic Games, to relax, explore and splash around in the Fountain of Rings. Finally, for those who get their thrills hanging upside down, Six Flags has two parks in Atlanta to help you relax away from lectures and studying.

Sport in Atlanta

Home of the MLS champions Atlanta United and NFL heavyweights the Atlanta Falcons, both sides play out of the spectacular Mercedes-Benz Stadium. The Atlanta Braves represent the city in MLB, while the Hawks play in the Eastern Conference of the NBA. Atlanta may be small, but it packs a punch with its sports stars. Click here for more information on sport in Atlanta.

Find out more about sport in Atlanta

Food & drink

You’re in the south now, it’s all about barbecue and fried chicken… and lots of it. If you want barbeque, the smoked wings at Fox Bros and BBQ pork at Heirloom Market are a pretty decent place to start. Fried chicken exists on almost every street corner, but The Busy Bee Café and Mary Mac’s keep the locals happy. A special mention must be given to the overlooked peach. With Atlanta being in Georgia, peaches are a rite of passage here, so if you see peaches on the menu just order them however they come. Trust us.

Book your place on our Global Sports Summit in Atlanta now! Book now
Frequently asked questions
What are UCFB’s Global Sports Summits?

UCFB’s global study hubs will each host one Global Sports Summit at each hub in the 2019/20 academic year, providing attendees with providing attendees with a packed schedule of industry insight, professional development and networking opportunities. They will feature guests from renowned sporting organisations, locally tailored to each global study hub, allowing attendees to learn best practice and understand how sport is managed within each country. Each Global Sports Summit will provide guests grouped into three categories: from the boardroom, from the industry and from the pitch, allowing students and alumni the opportunity to truly understand all aspects of sport.

Click here to view the UCFB Global Sports Summit calendar for the 2019/20 academic year.

I want to visit a Global Hub but can’t afford to pay for travel and accommodation. What options do I have?

UCFB believes strongly in the benefits of students and alumni attending UCFB Global Sports Summit, however we recognise that this comes at a cost to the individual. As a result, we have developed UCFB’s Global Insight Series, a portal of content regularly updated, featuring thought leadership, Q&As and career advice from UK campus guest speakers as well as from all of our global study hub partners. Additionally, if you are a current on-campus UCFB student, you may have the opportunity to be a Global Study Hub Ambassador, where UCFB will help subsidise your trip. More information on how to become a Global Ambassador can be found here. The UCFB Global Insight Series will be launched in September 2019.

I’m an online student, can I still visit a UCFB global study hub?

Yes! All current students and alumni will be able to attend a Global Sports Summit at a UCFB global study hub.

Can you attend a Global Sports Summit if you are not a current UCFB student or alumnus?

No. Places are only available for current UCFB students studying at undergraduate or postgraduate level, as well as all UCFB alumni.

Can I attend more than one Global Sports Summit?

Yes! Places are limited at every Summit, however there is nothing stopping you applying to attend more than one event.

What are UCFB’s global study hubs?

UCFB’s global study hubs will provide current students and alumni the opportunity to attend Global Sports Summits, based at some of the world’s leading stadiums. UCFB’s global study hubs are based at New York's Red Bull Arena, the Mercedes-Benz Stadium in Atlanta, Toronto FC's BMO Field and the Melbourne Cricket Ground.

UCFB has exclusive partnerships with these stadiums, providing a unique global network for students and alumni.

Can I visit a UCFB global study hub at any time of the year?

Currently UCFB’s global study hubs will only be accessible during each Global Sports Summit. In time, UCFB may look to increase accessibility through more educational events.

What are the benefits of visiting a global study hub?

Visiting a Global Sports Summit at one of UCFB’s global study hubs will allow you to grasp a true understanding of how different sports are managed around the world by hearing first-hand from leading sports organisations, which will be locally tailored to each global study hub location.

In addition to this, you will have the opportunity to further develop professional skills and gain a cultural awareness of another part of the world. International educational experiences have been shown to boost student prospects across a variety of areas, particularly:

  • Increased average earnings;
  • Increased employment rate;
  • Increased overall grades.
Do UCFB's global study hubs provide any other benefits?

In addition to all benefits listed for those visiting a UCFB global study hub, there is still a host of benefits that will arise from UCFB’s international expansion, including:

  • Thought leadership from our global study hub partners, accessible through UCFB’s Global Insight Series and the content hub of the UCFB website;
  • Increased work experience and employment opportunities for current students and alumni, through increased international employer engagement;
  • A more global alumni network.
How will we get from the accommodation to the MCG each day?

Travelling between our Melbourne accommodation and the MCG is very straightforward. There are regular direct trains departing from near our accommodation, which will drop us right at the edge of Yarra Park where the MCG is located. The train journey is direct – it takes just 7 minutes and passes through 3 stops. The MCG stadium itself is a 10 minute walk from the station. Complimentary travel passes will be provided to all attendees on Day 1 of the Summit.

I’ve registered my details on the booking form but not made my payment for accommodation on the UCFB Online Shop. Is my place booked on the trip?

To book your place on the Summit you need to pay for your accommodation via the UCFB Online Shop. You have until 18th October to do this. Please do so via this link:

Can I book my travel through UCFB for the Melbourne Sports Summit?

To allow students and alumni maximum flexibility, Summit attendees must book all travel arrangements independently. Logistical information regarding the Summit is provided on the Melbourne Summit information page, however if further information is required please contact and our team will be happy to help you with your travel plans.

Is there an approved travel agent that you recommend I use to book my travel to the Summit?

UCFB works closely with Fairway Travel, who have years of travel expertise. Their team know all the travel requirements for the Melbourne Sports Summit and will be more than happy to help you book. Please contact Emma Coates at to find out more.

Can I book my own accommodation for the Summit?

Accommodation for this opportunity will solely be booked by UCFB, and to book your place at the Summit you must book accommodation through UCFB. All attendees will be staying in the same building together for the duration of the Summit, and all attendees will have their own private rooms. We have worked closely with universities in Australia to provide a good standard of accommodation for the trip that is conveniently located to the Summit, whilst also being very competitive financially.

Can I arrive a few days before the Summit / leave a few days after the Summit to explore Australia?

Attendees are free to make their own travel arrangements as they see fit, however are reminded that for the duration of the Summit (Jan 18th-27th), their accommodation is fixed as per the Summit schedule. For more details on this, please visit the Melbourne Summit information page.

Do I have to attend every day of the Summit, or can I pick and choose which days and which activities to attend?

Attendees are expected to attend all sessions as part of the Summit. Whilst the Summit is ongoing, the focus of all UCFB and local staff will be on providing an excellent experience for those in attendance.

Will there be free time included in the schedule for me to explore the cities?

Yes – we know that attendees will want time to themselves to explore the area at their own leisure and this will be scheduled into the Summit agenda.

Will the live sports games be free of charge?

Some live sports games will be free of charge – these will be core activities that form a part of the Summit. These include the 2 x T20 cricket matches and the Australian Open. Others will be optional and will be at the expense of the attendees. This includes the A-League football match at AAMI Park.

When will a full schedule become available for the Summit?

We are busy working with sports organisations and individuals in Australia to confirm the best possible experiences and speakers for the Summit. We will release details of speakers and experiences as they become confirmed in due course. A full and detailed schedule will be sent to all those travelling before we depart for Melbourne. As communicated, the Summit will contain a mix of guest speakers, learning opportunities, networking opportunities, live sport and behind the scenes access.

How much spending money will I need and what will I need money for whilst in Australia?

Attendees will need money for food, drink, city activities, and general spending. Both Melbourne and Sydney are vibrant cities with a huge variety of options, however spending budgets depend on the individual. Our accommodation in Melbourne and in Sydney both have kitchen facilities for those who’d prefer to cook their own food than eat out, which can be extremely helpful in reducing spending.

What will happen on day one of the Summit? How will I know where to go?

UCFB will have a team in place on the ground in Melbourne to assist with inbound Summit attendees. Once you have booked your place at the Summit and booked your travel, UCFB will request your travel plans so that we can assist you with logistics on Day one when you arrive.

Will I need a visa to go to the Summit? Who is responsible for arranging this?

It is likely that you will need a visa to visit Australia. Summit attendees are responsible for ensuring they can travel to Australia and to any countries in which they stop at as part of their journey to and from the Summit, along with any visa costs.

British nationals can obtain the following types of electronic visitor visa:

  • eVisitor visa direct from the Department of Immigration & Border Protection. There is no visa application charge or service fee for this.
  • Electronic Travel Authority (ETA) via your travel agent or airline. There is no visa application charge, but a service fee of A$20 applies.

Further information on this is available from the UK Government website –

Summit attendees have full responsibility their entry requirements. If you are an international student or alumni, please contact your relevant embassy or government website to check your travel permissions and any steps you need to take to gain access to Australia.

UCFB encourages all attendees to check their travel permissions and make their visa arrangements well in advance of the Summit in case of any visa processing delays.

Will I require travel insurance to attend the Melbourne Sports Summit?

Students will be covered by UCFB’s travel insurance for this trip. This covers basic insurance and does not include certain activities such as extreme sports. If you would like details of the travel insurance policy to confirm what is covered, please contact

Will the dates of my January exams clash with the Melbourne Sports Summit?

UCFB has made every arrangement possible to ensure a clash does not occur between the January exams the Melbourne Sports Summit. The only course that may potentially clash with the Summit is the Sports Psychology course, as exam dates for this course will be coordinated with Bucks New University and dates are still being confirmed. If you are a Sports Psychology student and are interested in attending the Melbourne Summit, then please contact to discuss further.

UCFB global study hubs

New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG) play host to UCFB’s global study hubs, enabling students and graduates to enhance their knowledge and expertise of the international sports industry.

Find out more
UCFB global news