Programme overview

At UCFB you will be immersed in the life of our institution, the global world of football and sports business, and the vibrant and diverse city of London, where there really is something for everyone. Travel, explore a different culture and meet new people, all while earning academic credits. Not only will you have a good time, but you will develop life skills, extend your network and improve your employability while doing it.

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Academic Calendar
Semester One

Monday 16th September 2019 – Friday 24th January 2020

  • Orientation/Freshers’ Week: Monday 16th – Friday 20th September 2019
  • Classes start: Monday 23rd September 2019
  • Reading Week: Week commencing Monday 28th October 2019
  • Last day of classes: Friday 20th December 2019
  • Exams: Monday 6th – Friday 24th January 2020
Semester Two

Monday 28th January 2020 – Friday 1st June 2020

Orientation: Thursday 23rd – Friday 24th January 2020
Classes start: Monday 27th January 2020
Easter break: Monday 6th April – Friday 13th April 2020
Last day of classes: Friday 1st May 2020
Exams: Monday 4th – Friday 22nd May 2020

*Dates subject to change

Employability & Enrichment

Your studies at UCFB will be enhanced by our Employability & Enrichment team, taking learning out of the classroom and putting it into real business context, helping you to gain practical experience, develop transferable skills and build your global network.

In our Executive Guest Speaker Series, a guest speaker visits UCFB most weeks to deliver a lecture to students on an area of their expertise and to answer questions.

Guest speakers include the Chief Executives of Premier League football clubs, the directors of major corporations, senior figures in sports governing bodies and in the core related industries of finance, marketing, media and broadcasting, along with leading journalists and academics. This provides UCFB students with unique and unparalleled access to a global network of contacts at the top of the football and sports industry.

Previous Employability & Enrichment events and guest speakers have included
  • Gareth Southgate - England manager
  • Roberto Martinez - Belguim manager
  • Neil Doncaster – Chief Executive at the Scottish Professional Football League
  • Mike Phelan – Assistant Manager at Manchester United
  • Kelly Simmons – Director of Participation and Development at The FA
  • Susan Black – Director of Communications at Liverpool Football Club
  • Gabby Logan - Presenter at BBC Sport
  • Brendan Foster – Former Olympian and Vice-President at Nike Europe, and founder of the Great North Run
  • Wembley Stadium tour
  • Media training at Tottenham Hotspur FC
  • Match commentary masterclass with Sky Sports commentator
  • Excursion to the Queen Elizabeth Olympic Park, home of the London 2012 Olympics
Student Life

UCFB understands that the study abroad experience is multi-faceted, and while academic instruction is very important, you also want to make the most of your time outside of the classroom. Our Student Services team are on hand to help, providing support in all aspects of student and extra-curricular life to ensure that you feel safe and comfortable in your new environment, and have the tools you need to go out and explore!

  • Comprehensive orientation on arrival including introduction to UCFB academics and services, stadium induction, tour of local amenities, guided tour of Central London and main sights.
  • Dedicated Student Advisor for study abroad students.
  • UCFB Athletic Union – competitive and recreational activities every Wednesday afternoon in a variety of sports including football, netball, rugby, basketball and darts.
  • Regular social activities together with full-time UCFB students including comedy nights, quizzes and club nights.
  • Field trips within and outside London, including annual day trips to Thorpe Park theme park and Cheltenham Horse Racing Festival.
  • Learning Support

Module choices

Each module is equivalent to 30 UK credits, 7.5 US credits or 15 ECTS credits. All students are required to take two modules for a total of 60 UK credits per semester.

Semester 1: September – January
FB471 – Understanding Football Business

The football business is a constantly growing global industry because of its increased popularity and revenues. The unique role that clubs play in society creates an environment that distinguishes the football business from other industries. Administrators of the game need to respect and retain both its spirit and the impact of contemporary issues on its global operations. You will learn how different factors have influenced the development of the football business.

Applying basic business theories, you will begin to understand the framework within which all football-related institutions coexist and the decision-making process of clubs, players, agents, governing bodies and other stakeholders. The impact of the external environment, the supporters, ownership models of clubs and social context which has shaped the game will also be considered.

FB473 – Understanding Sport Business

The contemporary sport industry has embraced a number of dynamic innovations used in other sectors, helping to transform both its management and administration, steering it in a more professional manner in some aspects of sport, yet not others. Growing revenue has taken on increasing importance yet some sports still have issues with the media monopoly of others. Resistance to change, amateur practices and poor treatment of some players remain within the industry. You will explore these and other key issues through examining how the core parts of the business (marketing, finance, the media, sponsorship, event management, leadership and HR) operate. You will analyse the development of sport and governance of both elite and grassroots organisations.

FB462 – Introduction to Marketing

Marketing has become synonymous with the ways in which firms attract customers and persuade them to purchase goods and services. Marketing is also a business philosophy that places the customer at the heart of all its activities (customer centric) and regards satisfying customer needs and wants as the only way to build sustainable competitive advantage. You will explore the application of marketing concepts and ideas to the modern football industry and how it has contributed to its growth both in grassroots and professional contexts.

FB468 – Principles of Sports Media

This module provides students with an understanding of the multi-faceted world of sports media and an appreciation of how the modern media relates to sport and the business of sport. Sport plays a major role across all media platforms, including print, broadcast and online, and operates at multiple levels: as a source of content, as a competitive business tool in the pursuit of audiences, and as a forum and environment for social media discourse. Students will examine these at both practitioner and academic levels, gaining practical and theoretical knowledge of relevant skills and techniques.

FB457 – History of Sporting Venues & Events

This module introduces the history and development of sport and its place in British society. This will be achieved through a detailed study of case studies about the use of Wembley stadium, with particular reference to football, from its origins as a sporting venue to its current iconic role as a multi-purpose sports and entertainment venue. Wembley has been Britain’s premier venue for major sports events for a century and has witnessed many landmark occasions that reflect social and cultural change. Wembley is also home to The Football Association, the English body that codified football, and has hosted a range of international and mega-events in sport and entertainment.

FB467 – Principles of Sports Journalism

This module introduces you to the key skills of a sports reporter, focusing on match reporting. Although underpinned by theory, the module is primarily practice-based. The learning process is developed within a mock news-room environment, supported by formal lectures, one-to-one and group tutorials, and attending a live sporting event – most likely a football match. You will learn to write match previews, live blogs and tweets, full-time match reports on the whistle, quotes-led reports post-match, and to develop post-match news angles. This will be assessed via a portfolio which includes examples of the above.

FB461 – Introduction to Law

Whilst sports law is now widely recognised as a discrete jurisprudential category of law. Nevertheless, it has its foundations in the traditional areas of law such as contract law, tort law, criminal law, employment law and European Union law. It is also a category of law heavily influenced by legislation and judge made law. Recognising that most students will come to the programme with limited legal knowledge, this module introduces students to the sources and institutions of the English and European Union legal systems and systematically explains the workings of the law so as to prepare them for study on the sports specific modules that follow. The module not only covers the key substantive areas of the law, but it also introduces students to key legal skills including legal research, legal writing, legal referencing and legal etiquette, as well as familiarisation with alternative legal systems.

FB454 – Fundamentals of Accounting & Finance

This module seeks to develop an awareness of and an understanding of the source and purpose of financial accounting information within the organisation and an understanding of the structure of the main financial statements. It is also designed to encourage students to develop skills necessary to be able to use financial information for planning, control and decision making.

FB456 – Games & Athletic Activities

In this module students will develop a knowledge and understanding of the fundamental athletic movements and games skills, as well as developing class organisation and delivery skills. As a prospective Physical Education teacher, sports leader or youth community coach they will need the knowledge and skills to teach in several sports, games and movement areas. This module is the opportunity to introduce, appreciate and understand the rules and roles of different games and athletic pursuits and start to explore fundamental movements that underpin sport and physical activity.

Semester 2: January – May
FB407 – An Introduction to Stadium & Events Management

Stadium and events management is a vital component in the global sport and entertainment operation at Wembley stadium. The aim of this module is to introduce students to the central management and planning functions undertaken by stadium managers and their teams to safely operate events. Students will examine core stadium management functions such as facilities management, event planning, health and safety, stadium utilisation, stakeholder management and the marketing of events.

FB472 – Understanding Football Fans & Customers

This module examines our understanding of the football and sports consumer, their motivations, the difference between a ‘fan’ and a ‘customer’, and their level of involvement in purchasing decisions. You will examine the unique relationship between the fan and the team and consider the growing number of supporter led organisations and their influence on the national game. In collaboration with other students, you will carry out market research using both primary and secondary research techniques to look at the characteristics of a football fan and their decision-making process, conducting research for the benefit of the sport and its interested parties.

FB462 – Introduction to Marketing

Marketing has become synonymous with the ways in which firms attract customers and persuade them to purchase goods and services. Marketing is also a business philosophy that places the customer at the heart of all its activities (customer centric) and regards satisfying customer needs and wants as the only way to build sustainable competitive advantage. You will explore the application of marketing concepts and ideas to the modern football industry and how it has contributed to its growth both in grassroots and professional contexts.

FB469 – Social & Digital Sports Media

This module considers the evolving digital environment and allows students to develop an understanding of how new technologies are used in, and impact upon, today’s media industry.
Students will be encouraged to explore how social and digital media can be used as news-gathering and information research tools and also as a means of publishing work suited to a range of audiences within an ethical and legal framework.

Students will develop a theoretical understanding of the adaptation of conventional skills to meet the demands of the digital age while expanding practical skills to enable them to work professionally in the digital arena.

FB466 – Principles of Sports Broadcasting

This module introduces students to sport broadcasting in terms of both a business and a practical profession.

The main focus of this module will be to introduce students to the practical skills of broadcast production, reflecting current advances within the broadcast profession. With the growth of 24-hour sport channels, the opportunities in sport broadcasting have expanded and students need to be prepared for the challenges of a fascinating and exciting future. In order to succeed in this competitive field, it is vital to be multi-skilled as broadcast professionals are often expected to be able to research, write, shoot and edit their own content. This module will teach students how to operate industry-standard television cameras, audio recorders and editing software. Students will learn to structure their work in a logical and coherent manner and produce TV and radio news assignments for clearly defined sport audiences.

Students will also examine prices paid for broadcasting rights – especially football – as the concept of mediated sport is explored and students understand how the media’s relationship with sport is one of the primary business relationships within global sport today. They will understand the impact of broadcasting rights on sport and the media itself. By the end of this module, students will have received a comprehensive introduction to sport broadcasting from two perspectives: the administrator and the programme-maker.

FB471 – Understanding Football Business

This module examines our understanding of the football and sports consumer, their motivations, the difference between a ‘fan’ and a ‘customer’, and their level of involvement in purchasing decisions. You will examine the unique relationship between the fan and the team and consider the growing number of supporter led organisations and their influence on the national game. In collaboration with other students, you will carry out market research using both primary and secondary research techniques to look at the characteristics of a football fan and their decision-making process, conducting research for the benefit of the sport and its interested parties.

FB465 – Media Law & Ethics

This module covers the topics of media law and ethics, and how they control and influence the work of journalists and the media, with specific reference to the sports media and football. As digital technology increasingly affects both the speed of news delivery across a range of platforms, so too does the scrutiny of media behaviour. You will learn how diverse coverage of sport activity is used to entice audiences, entertain, promote, market and sell, and how it is used in launching and creating specialist media sectors. You will learn about the legal and ethical framework within which a sports journalist must operate, taking into account OFCOM regulation and the Editors Code of Practice.

FB458 – Integrated Marketing Communications

Integrated marketing communications is the art of using all aspects of the communications methods available to a marketer in a cohesive way. To do this you will study specialist areas, relating to above and below the line communications methods, and internet-based through the line communications including; advertising and the appropriate media channels, public relations, sponsorship and sales promotion, and the use of social media. You will also learn how to enhance and manage the relationships that exist between external clients and advertising/PR agencies.

FB460 – Introduction to International Football Business

The international football business environment has undergone a variety of fundamental changes in the last twenty years and in this module you will examine the reaction of football governing bodies and clubs to the opportunities and threats which arise from the existence of international forces. You will gain an understanding of the impact of globalisation and apply this within the context of international football governing bodies and football clubs. Organisational structures and business management practices in the international football business environment will be analysed along with the environmental factors that affect international governing bodies.

FB454 – Fundamentals of Accounting & Finance

This module seeks to develop an awareness of and an understanding of the source and purpose of financial accounting information within the organisation and an understanding of the structure of the main financial statements. It is also designed to encourage students to develop skills necessary to be able to use financial information for planning, control and decision making.

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Entry requirements

UCFB Study Abroad semester programmes are open to all Home, EU and international students who are not currently enrolled at a higher education institution in the UK.

Applicants must have completed and successfully passed at least one year of university level study before starting on a short study programme at UCFB.

Students will need to have met the standard academic entry requirements to be selected for the programme. For students who are not native English speakers, proof of English proficiency through previous study or an IELTS score of 6.0 is requested.

Please note that for non EU/EEA nationals a short-term study visa is required to study in the UK.

Career prospects

The football and sports industry is growing at a rapid rate and shows no signs of slowing down, that’s why here at UCFB we make it our mission to educate, train and prepare the stars of its future. Future careers in the sports industry can include working in media, coaching, finance and events management, among others.

Daan Fokker

I think studying abroad is great. You experience a new culture, meet new people and ultimately it looks good having it on your CV.

Daan FokkerShort Study experience student

Fees

UK/EU fees
£4,625 per 60 UK credits
Apply now
International fees
£7,125 per 60 UK credits
Apply now
Fees breakdown
Fees include
  • Tuition for 60 UK credits
  • Employability & Enrichment events, workshops and speakers
  • Use of UCFB library
  • Comprehensive orientation session and materials, including stadium induction, academic policies, student services and a tour of the local facilities
  • Dedicated Personal Tutor for intellectual, academic, social, spiritual and cultural interests and support.
  • 24 hour health and safety emergency number
  • Dedicated Student Services Advisor
  • Access to UCFB Athletic Union for competitive and recreational sports activities.

Fees do not include travel, accommodation, books, meals, international health insurance, visa fees and additional living costs and personal expenses.

Payment should be made via bank transfer in pound sterling (£). All bank charges are the responsibility of the fee payer.

A 50% deposit is required to confirm enrolment. The balance is due one week prior to the programme start.

Enquire about our Short Study Experiences

Got questions about our Short Study Experiences at UCFB? Complete our contact form and one of our dedicated Student Recruitment & Admissions team will get in touch to answer any questions you may have or to help you with your application process.

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UCFB Wembley, London

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