Degree available as a full-time (one year) or part-time (two year) option.

Degree overview

UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sport industry, for example in management, marketing or operations.

This programme is ideal for those who already work, or aspire to work, in senior positions within the sports industry, and offers the flexibility to allow participants to gain a Masters degree qualification around their busy lifestyle.

By having the opportunity to learn from the comfort of their own home, programme participants will be able to gain a further qualification to enhance their career prospects in a format that offers flexible hours and the chance to dictate their own work-life balance to fit around other commitments.

The programme is available through the UCFB Online Hub, which is accessible on mobile devices including tablets, phones and laptops. The UCFB Online Hub also has app which you can download to access the programme content. This means you can truly study while on the go and around your other commitments.


Click here for our full list of online degree FAQs

Degree specification documents and information

Graduates of the MSc International Sport Management (Online) degree will be awarded degrees by our esteemed academic partner institution, Bucks New University. 

Download programme specification

Please click here to download the MSc International Sport Management (Online) programme specification documentation.

Online Masters student Mihir on the benefits of studying online alongside full time role with MLS



Taking on this degree in the online format has allowed me to shape my course workload around busy times at work, and having the lectures in the evenings means I do not have to take time off to participate in them.

Jeni KingmanRugby Events & Competitions Assistant at Rugby Football Union


Online Degree

Semester 1

Sustainable Stadium and Event Management

This module aims to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case studies. The sessions are varied, and the course mixes workshop units and debates in a thought-provoking format. At the culmination, students will gain an understanding of the intricacies of developing, marketing and operating sports venues; and a greater knowledge of the role of sustainability in the management and governance of UK and international sport business.

Globalisation of Sport Management

The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved.

It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.

Semester 2

Financial and Human Capital Management

This module develops students’ understanding of the application of financial analysis and human resource management to effectively and efficiently manage sports organisations, as well as valuing talent. A key aspect of this module is to be aware of the factors that can lead to the alignment of sporting success and financial goals.

Leadership and Influence in Sport

The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Global Strategic Sports Marketing Management

Many sports brands and sporting organisations face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenue streams.

Many sports leagues and brands sell the television rights for their matches to media companies in deals worth in excess of £2 billion, who in turn sell these rights in as many as 100 different countries. As a result, global brand awareness has increased for most major sports brands, and this represents an opportunity to increase presence in overseas markets and create new revenue streams. Increasingly social media campaigns have considerable global reach, and sports marketers must be aware of how to develop social media campaigns, as part of their overall marketing strategy.

The reality is that marketing products overseas is more complicated and sports brands have to develop their global marketing techniques and gain a cultural awareness of the countries in which they plan to operate. While the rewards can be high, the risk of failure is even higher and this module will look at techniques that sports brands can use to increase their global presence.

Dissertation and Research Methods (Preparation)

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management.

The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology.

Data is then collected, analysed, interpreted and applied to the study purpose, and a 15,000-word research report (dissertation) is produced.

Semester Three

Corporate Strategy in a Sporting Context

In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment.

Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation. Using key theoretical concepts and business management information concerning strategic choices, they will then propose the future strategic direction of an organisation, taking into consideration the resources that are available.

During this module, students will be taught by leading academics and industry professionals in the fields of corporate and sport management.

Dissertation and Research Methods (Completion)

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management.

The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology.

Data is then collected, analysed, interpreted and applied to the study purpose, and a 15,000-word research report (dissertation) is produced.

Entry requirements

Requirements overview

You will already hold a Bachelor’s degree with 2:1 classification in a sport-related degree. Applicants who hold a sport-related degree classification of 2:2 or below or, a non-sport related degree, or significant professional experience will be considered on a case by case basis and may be required to submit a portfolio of evidence to demonstrate sports management experience.

Students with relevant previous study at postgraduate level or with extensive experience may also be considered eligible.

Applicants will be expected to participate in and pass an academic led interview with senior members of the UCFB team, as well as submitting an outstanding personal statement and highly supportive academic and professional references.

Interviews can be held over Skype or, if based in the UK, at UCFB campuses. Successful applicants will be invited to attend one of our interview sessions following a review of their application.

Admissions/Selection Criteria
  • Strong knowledge in the field of sports management suitable for Masters level academic work
  • Evidence of engagement with professional and academic literature/publications relevant to CPD
  • Ability to manage self-learning and professional duties where applicable
  • Evidence of ability to manage work independently
  • Proven track record of dealing with complex and multidisciplinary issues relevant to their chosen subject area
How to apply

To apply for this programme please complete the application form, then return the completed form and relevant documents as instructed to

Career prospects

The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the football industry, spanning financial and accounting roles or operational roles within football, including the ability to rise to senior managerial roles due to the management aspect of the degree.

The broad, applied elements of this degree provide students with the skills and experience to progress and work either domestically or abroad in a multi-billion-pound global industry. UCFB’s ability to provide further Employment & Enrichment opportunities engages students in career development allowing students to find their place in the football industry.

82% of UCFB’s Masters graduates are working in the football and sports industry within six months of graduating.

The UCFB Employability & Enrichment programme

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a journey of professional and personal development.

As an online student you’ll have access to best-in-class industry guest speakers whose sessions will be uploaded the UCFB Online Hub. There may also be the opportunity to visit one of UCFB’s iconic campuses to chat with guest speakers face-to-face. Students may also be able to add additional qualifications and attend unique events such as the Future Leaders in Football & Sport Conference at St. George’s Park.

You also have the optional opportunity to attend Orientation Week at UCFB Wembley to experience the home of football, Wembley Stadium.

Find out more about Employability & Enrichment at UCFB

Global Insight Series

The UCFB Global Insight Series is a thought leadership series, exclusively collated and made available for all UCFB on-campus and online students. The UCFB Global Insight Series provides unprecedented access to UCFB’s elite sports network; including interviews with LMA managers and other UCFB guest speakers, and content from UCFB’s Global Sports Summits at New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG).

Find out more

Employer Endorsement

Working with UCFB over the last two years has proven to be a very smart move for Stadimax. Our informal partnership has given us the opportunity to engage with some very bright and enthusiastic young people, many of whom I’m sure will be future business leaders.

Ken SharpManaging Director at Stadimax Group
Student profile Conor Walsh

A trip to the Qatari capital of Doha gave UCFB students the opportunity of meeting some of the movers and shakers behind the 2022 World Cup.

Read more
Conor Walsh
UCFB online student and Media Monitoring & Response Management at Major League Soccer Mihir Pandya

UCFB MSc International Football Business Online student Mihir Pandya reaps the benefits of studying online as he continues to work at the heart of the US football industry.

Read more
Mihir Pandya


UK/EU students

Tuition fees 2020

£9,950 MSc fee
Apply now
International students

International tuition fees 2020

£9,950 MSc fee
Apply now
Additional costs

Visit our dedicated page about fees and student finance.

Employability & Enrichment

If Online students wish to attend Employability & Enrichment networking opportunities such as the Future Leaders in Football & Sport Conference, Careers Fair, Leadership Challenge or Graduation, then they can do so at their own expense. Costs will include travel to the events.

Part-time option

For part-time courses the tuition fee will be split accordingly per year i.e 50% in year 1 and 50% in year 2 (for a two year programme) as per below table.

Full-time (one year) Part-time (two years)
£9,950 £9,950 £4,975 £4,975
Online degree FAQs
What are the start dates for your online programme?

The start date for the MSc International Sport Management and the MSc Football Business is Monday 30th September 2019. There will be an online enrolment period of approx. one month before this date so that you can ensure everything is ready for the start date.

Will I need to travel?

No, our online programme does not require you to travel as all support will be provided through the UCFB Online Hub. You have the option to attend the graduation ceremony when you graduate, but it is not compulsory. There will also be the option for you to visit a UCFB global study hub and attend any of the Global Summits (subject to demand), including Orientation Week at UCFB Wembley, allowing you to experience the home of football, Wembley Stadium in London.

In addition, you will also have the option to attend the UCFB Future Leaders in Football and Sport Conference at St. George’s Park, the Leadership Challenge or a Careers Fair.

These optional activities will be at your own expense should you choose to attend.

Please see the enrichment schedule for the 2019/20 academic year.

How long does it take to complete the programme?

This postgraduate programme will be completed over one academic year and will consist of three semesters.

When can I start studying?

Currently we have one start date which is Monday 30th September 2019. We have one intake per year.

How many hours a week do I need to study?

For the MSc International Sport Management and MSc Football Business online programmes, it is expected that students will spend up to 30-35 hours per week on their studies. The time you need to spend studying will depend on many variables including your previous academic experience and your technical expertise.

Is a work placement included as part of an online programme?

No, work placements are not part of our online programmes. You will receive notifications about placement opportunities that are available for UCFB students; however it is your decision whether this is something you apply for. We recommend that you focus on your studies whilst completing your postgraduate programme.

How flexible is a programme?

Our programmes are designed with working professionals in mind and allows for flexibility within a framework.

You can choose the days of the week and the times of the day you study to accommodate your other commitments; however, you must meet strict deadlines. There will be live scheduled sessions over the duration of each module, however these will be recorded so you will not miss anything if you are unable to attend.

On the MSc International Sport Management, you will study seven modules throughout the postgraduate programme. Two modules will be studied in Semester 1, three modules in Semester 2 and two modules in Semester 3. The modules vary in length between 10-12 sessions with small breaks between semesters.

On the MSc Football Business you will study five modules, with two in Semester 1, two in Semester 2 and one in Semester 3.

How much does this cost and when do I pay?

For the additional Madrid experience, your tuition fees will be £16,500 payment for this programme that will be split into three payments which will be taken at set times in line with the online programme tuition.

Please note the fees for 2020/21 will be £18,500.

Will I still be learning the online programme at the same time as the diploma?

Yes, there will be two modules that need to be studied during this period and you will be expected to submit assignments in line with the assignment submission dates. As the delivery is online you can access the content from anywhere however you need to ensure you schedule your time to take the diploma into account.

Can I pay in instalments?

Yes, it is possible to pay in instalments. Please take a look at our tuition fee payment due dates for the upcoming academic year here. If you have any questions or would like to discuss this further, please email us at

Can I apply for a student loan?

A postgraduate loan of up to £10,609 can help with course fees while you study a postgraduate Masters course. Click here for more information.

Do I need to order textbooks?

All core text books for the programme can be accessed through UCFB online e-book solutions which can be accessed at any time through the UCFB Online Hub.

Are scholarships, grants or discounts available?

Scholarships are not available. If you are concerned about your ability to fund your studies, have a look at our payment plans and study loans that may be available in your country. You can always ask our Admissions Team for advice.

How can I pay my tuition fees?

UCFB has teamed up with Western Union Business Solutions GlobalPay for Students to give a simple, reliable way to pay for your tuition fees. You can pay in your home currency, with no hidden bank charges. The funds are paid directly to UCFB. Both International and EU students can take advantage of this service.

To access Western Union, click here.

There are several other ways of paying your tuition fees, including credit/debit cards, PayPal or by wired transfer.

For more information, please email

Assignment submission

As part of the programme you will need to submit assignments for each module, of which you can track your progress within our Gradebook. This will show the weighting of the submission, your grade and feedback from your Module Leader.

Tracking your work

You can track your progress by ticking the box on the page as indicated in the example below. Some progress does however require an action so if you do not complete the activity then this cannot be set as complete.

You will have your own Dashboard, where you can track how you are progressing on activities within each module against the specific activities that you need to complete. The completion is tracked as a percentage as shown below.

Specific module page

Your module page has a welcome video from your Module Leader and this will cover the Module Aims, Module Learning Outcome, Module Assessment Strategy, how you can track your progress and assignment submission.

The sessions are displayed as buttons so that you can progress through them. Each session’s approach is tailored to the content so this will change between each session and module.

Programme overview page

This is your programme page covering everything you need to know about the programme. This covers an introduction video from the Programme Leader, as well as your Programme Aims, Programme Learning Outcomes, Assessment Strategy and Module Overview.

You will receive notifications through UCFB Online Hub, which you will be able to see within the top right section. These will come up as message bubbles, which you can click into to read and respond to.

Module overview page

The module overview page has the modules that are to be taught in each semester, how they are going to be assessed, their weighting and submission date. From here you will access each module page.


How to I access my modules and programme information?

Once you have logged into the UCFB Online Hub, you will be able to locate your programme and module overview information and modules from the menu on the left or from the search bar located on the Homepage.

Internet Access

Students are responsible for their own Internet access, and a high-speed connection is highly recommended.
You can test your internet connection by using a free online speed test such as the one below:


Online learning and live lectures are accessible using the following recommended browser:

Google Chrome 

What are the technical requirements?

General technical requirements for using UCFB’s Online Hub include

  • A personal device such as laptop, tablet or mobile device running a compatible web browser;
  • A connection to the Internet;
  • Speakers or headphones to hear audio from a computer.

When considering an Online Degree programme with UCFB students should refer to the Technical requirements below. Note: Technical requirements are subject to change.

Can I meet someone to discuss the course?

You can contact our Future Students Team by clicking here if you have any questions. Let us know if you’d like to come onto campus in person to meet someone to discuss the course. You are also welcome to come along to one of our Postgraduate Open Evenings, for more information. Click here to book onto an Open Evening.

Can I join the Athletic Union and Students’ Union?

Yes. If you are able to attend student events and social/athletic clubs at any UCFB campus, you are welcome to join.

Who do I contact for technical support?

You will be able to contact our technical support team through the UCFB Online Hub. You will also have access to a list of handy technical FAQs to help you with common queries.

What support is available?

There will be a variety of support available to you from making your first enquiry through to your graduation:

Our knowledgeable Future Students and Admissions teams will be able to guide you through the application process, making sure you understand what to do and how to apply;

Before you start studying we will provide you with an online course that introduces you to the UCFB Online Hub and how to use it;

Our dedicated support teams will help you make the most of the functions available to you and guide you through your programme;

You will also have module leaders who will provide you with feedback on your assignments to help you monitor your progress.

Can I take a break from study if I need to?

There may be situations where there is a change in a student’s personal circumstances or illness which could make it difficult for them to continue with their studies. Should this occur an interruption of studies may be considered however our academic team will go through this process with you to provide you with your options.

How long does a module take?

Modules will take between 10 to 12 sessions with the exception of your MSc Dissertation and Research Methods module which, due to its nature and requirements, will be completed over 36 weeks.

Will I have lots of deadlines?

Our online programmes have been designed to avoid deadlines to overlap to allow you plenty of time to work on your submissions.

Modules will have a maximum of two graded submissions, for which you will receive guidance throughout the module’s sessions, forum discussions or, in some instances, non-graded submissions. In order to allow adequate planning of your time, all submission deadlines will be shared at the beginning of a programme and will be available in the UCFB Online Hub.

The submission schedule has been thoroughly analysed in order to ensure the flexibility an online programme should have.

Will I receive feedback on my progress?

Yes, plenty and regularly. There are a number of different ways you will receive feedback from your module leader. From forum participation to formative assessments, all of them will be pivotal for your learning as they will test your progress and help you get ready for the graded assessments.

Additionally, you will be encouraged to participate in group discussions in order to ensure there is a solid learning community from which you and your classmates will be able to benefit.

UCFB global study hubs

New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG) play host to UCFB’s global study hubs, enabling students and graduates to enhance their knowledge and expertise of the international sports industry.

Find out more
Global Sports Summits

From the 2019/20 academic year, each UCFB global study hub will host an annual Global Sports Summit, bringing together UCFB students, alumni and leading sports industry professionals in some of the most advanced sports and entertainment venues in the world.

Find out more
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