Degree available as a full-time (one year) or part-time (two year) option.

 

Degree overview

The Global Institute of Sport's (GIS) unique MSc International Sport Management (Online) degree provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sport industry, for example in management, marketing or operations.

This programme is ideal for those who already work, or aspire to work, in senior positions within the sports industry, and offers the flexibility to allow participants to gain a Masters degree qualification around their busy lifestyle.

By having the opportunity to learn from the comfort of their own home, programme participants will be able to gain a further qualification to enhance their career prospects in a format that offers flexible hours and the chance to dictate their own work-life balance to fit around other commitments.

The programme is available through the UCFB Online Hub, which is accessible on mobile devices including tablets, phones and laptops. The UCFB Online Hub also has app which you can download to access the programme content. This means you can truly study while on the go and around your other commitments.

FAQs

Click here for our full list of online degree FAQs

Degree content

By having the opportunity to learn from the comfort of their own home, programme participants will be able to gain a further qualification to enhance their career prospects in a format that offers flexible hours and the chance to dictate their own work-life balance to fit around other commitments.

This programme is ideal for those who already work, or aspire to work, in senior positions within the sports industry, and offers the flexibility to allow participants to gain a Masters degree qualification around their busy lifestyle.

The programme is available through the UCFB Online Hub, which is accessible on mobile devices including tablets, phones and laptops. The UCFB Online Hub also has an app which you can download to access the programme content. This means you can truly study while on the go and around your other commitments.

Our online students have access to the UCFB Global Study Hubs and Insight Series - an unparalleled offering in the sports industry with Wembley and Etihad stadiums in the UK, and iconic stadiums in North America and Australia providing students with the opportunity to gain a truly global educational experience.

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Degree specification documents and information

Graduates of the MSc International Sport Management (Online) degree will be awarded degrees by our esteemed academic partner institution, Bucks New University. 

Download programme specification

Please click here to download the MSc International Sport Management (Online) programme specification documentation.

Online Master's student Mihir on the benefits of studying online alongside full time role with MLS

 

J

Taking on this degree in the online format has allowed me to shape my course workload around busy times at work, and having the lectures in the evenings means I do not have to take time off to participate in them.

Jeni KingmanRugby Events & Competitions Assistant at Rugby Football Union

Modules

Online Degree Modules

The order in which these modules are taught is dependent on which intake you begin your studies and whether you choose the full-time or part-time degree option.

Sustainable Stadium and Event Management

This module aims to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case studies. The sessions are varied, and the course mixes workshop units and debates in a thought-provoking format. At the culmination, students will gain an understanding of the intricacies of developing, marketing and operating sports venues; and a greater knowledge of the role of sustainability in the management and governance of UK and international sport business.

Globalisation of Sport Management

The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved.

It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.

Financial and Human Capital Management

This module develops students’ understanding of the application of financial analysis and human resource management to effectively and efficiently manage sports organisations, as well as valuing talent. A key aspect of this module is to be aware of the factors that can lead to the alignment of sporting success and financial goals.

Leadership and Influence in Sport

The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Global Strategic Sports Marketing Management

Many sports brands and sporting organisations face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenue streams.

Many sports leagues and brands sell the television rights for their matches to media companies in deals worth in excess of £2 billion, who in turn sell these rights in as many as 100 different countries. As a result, global brand awareness has increased for most major sports brands, and this represents an opportunity to increase presence in overseas markets and create new revenue streams. Increasingly social media campaigns have considerable global reach, and sports marketers must be aware of how to develop social media campaigns, as part of their overall marketing strategy.

The reality is that marketing products overseas is more complicated and sports brands have to develop their global marketing techniques and gain a cultural awareness of the countries in which they plan to operate. While the rewards can be high, the risk of failure is even higher and this module will look at techniques that sports brands can use to increase their global presence.

Dissertation and Research Methods (Preparation)

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management.

The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology.

Data is then collected, analysed, interpreted and applied to the study purpose, and a 15,000-word research report (dissertation) is produced.

Corporate Strategy in a Sporting Context

In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment.

Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation. Using key theoretical concepts and business management information concerning strategic choices, they will then propose the future strategic direction of an organisation, taking into consideration the resources that are available.

During this module, students will be taught by leading academics and industry professionals in the fields of corporate and sport management.

Dissertation and Research Methods (Completion)

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management.

The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology.

Data is then collected, analysed, interpreted and applied to the study purpose, and a 15,000-word research report (dissertation) is produced.

Entry requirements

Requirements overview

You will already hold a Bachelor’s degree with 2:1 classification in a sport-related degree. Applicants who hold a sport-related degree classification of 2:2 or below or, a non-sport related degree, or significant professional experience will be considered on a case by case basis and may be required to submit a portfolio of evidence to demonstrate sports management experience.

Students with relevant previous study at postgraduate level or with extensive experience may also be considered eligible.

Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.0 (minimum of 5.5 in each section) or recognised equivalent.

Applicants will be expected to participate in and pass an academic led interview with senior members of the GIS team, as well as submitting an outstanding personal statement and highly supportive academic and professional references.

Interviews can be held over Skype or, if based in the UK, at UCFB campuses. Successful applicants will be invited to attend one of our interview sessions following a review of their application.

Admissions/Selection Criteria
  • Strong knowledge in the field of sports management suitable for Masters level academic work
  • Evidence of engagement with professional and academic literature/publications relevant to CPD
  • Ability to manage self-learning and professional duties where applicable
  • Evidence of ability to manage work independently
  • Proven track record of dealing with complex and multidisciplinary issues relevant to their chosen subject area

Career prospects

The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the football industry, spanning financial and accounting roles or operational roles within football, including the ability to rise to senior managerial roles due to the management aspect of the degree.

The broad, applied elements of this degree provide students with the skills and experience to progress and work either domestically or abroad in a multi-billion-pound global industry. GIS’ ability to provide further Employment & Enrichment opportunities engages students in career development allowing students to find their place in the football industry.

82% of Masters graduates are working in the football and sports industry within six months of graduating.

The UCFB Employability & Enrichment programme

At UCFB's Global Institute of Sport (GIS) we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a journey of professional and personal development.

As an online student you’ll have access to best-in-class industry guest speakers whose sessions will be uploaded the UCFB Online Hub. There may also be the opportunity to visit one of UCFB’s iconic campuses to chat with guest speakers face-to-face. Students may also be able to add additional qualifications and attend unique events such as the Future Leaders in Football & Sport Conference at St. George’s Park.

You also have the optional opportunity to attend Orientation Week at UCFB Wembley to experience the home of football, Wembley Stadium.

Find out more about Employability & Enrichment at UCFB's Global Institute of Sport (GIS)

Global Insight Series

The Global Insight Series is a thought leadership series, exclusively collated and made available for all UCFB & GIS on-campus & online students. The Global Insight Series provides unprecedented access to GIS' elite sports network; including interviews with LMA managers and other guest speakers, and content from GIS' Global Sports Summits at New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG).

Find out more

Employer Endorsement

Working with UCFB over the last two years has proven to be a very smart move for Stadimax. Our informal partnership has given us the opportunity to engage with some very bright and enthusiastic young people, many of whom I’m sure will be future business leaders.

Ken SharpManaging Director at Stadimax Group
Online student and Media Monitoring & Response Management at National Basketball Association (NBA) Mihir Pandya

MSc International Sport Management Online student Mihir Pandya reaps the benefits of studying online as he continues to work at the heart of the US sports industry.

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Mihir Pandya
Rugby Events & Competitions Assistant at the Rugby Football Union Jeni Kingman

Working in the sports industry but want to continue to upskill yourself? Then maybe following Jeni Kingman’s lead is the answer.

Rugby-mad Jeni was already working at Twickenham for the Rugby Football Union (RFU) as a Rugby Events & Competitions Assistant when she took it upon herself to study a Masters degree. However, she was keen to continue doing her job at the governing body so looked at her options.

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Jeni Kingman

Fees

September 2021

Tuition fees

£10,950 MSc fee
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Additional costs

Visit our dedicated page about fees and student finance.

Employability & Enrichment

If Online students wish to attend Employability & Enrichment networking opportunities such as the Future Leaders in Football & Sport Conference, Careers Fair, Leadership Challenge or Graduation, then they can do so at their own expense. Costs will include travel to the events.

Part-time option

For part-time courses the tuition fee will be split accordingly per year i.e 50% in year 1 and 50% in year 2 (for a two year programme) as per below table.

Full-time (one year) Part-time (two years)
UK/EU
Students
International
Students
UK/EU
Students
International
Students
£9,950 £9,950 £4,975 £4,975

Please click here to read our online degree FAQs.

GIS global study hubs

New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG) play host to the Global Institute of Sport study hubs, enabling students and graduates to enhance their knowledge and expertise of the international sports industry.

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Global Sports Summits

Each GIS global study hub hosts an annual global sports summit, bringing together UCFB and GIS students, alumni and leading sports industry professionals in some of the most advanced sports and entertainment venues in the world.

Global Summits
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