This course is available with a Foundation year for those who do not meet the three year degree entry requirements.

Esports has quickly become a multi-billion dollar industry. Technological advances have facilitated the rise in competitive video gaming where across the globe a growing number of individuals and teams compete against each other online or in spectator filled stadiums. While only a few individuals in the world may become professional gamers, the industry requires a considerable workforce with a knowledge of media, marketing, business and event management. This course is designed to support those who wish to work in this broader, Esports landscape.

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Degree Content

The course begins by providing a broad foundation, understanding Esports and the wider world of sports business, as well as key areas of marketing and media. As students’ progress they will become more familiar with aspects such as broadcasting, digital marketing and organising and hosting their own events.

As with many UCFB degrees, the course will be underpinned by lectures, seminars, guest speaker sessions and work experience opportunities with a raft of leading industry partners, from national governing bodies to clubs and brands.

Ilias Pajonheshfar Kick It Out Next 25

I could honestly credit where I am now, especially my scholarship and my ambassador role with Kick It Out, to eSports.

Ilias PajoheshfarUCFB graduate & Resolve Esports Founder & CEO

Modules

First Year
  • Introduction to Esports

The Esports industry does not exist in a vacuum. Much like the sports industry, it is rapidly becoming an environment which cuts across much of wider society, including elements such as media and popular culture. This module aims to explore the place of Esports within the sports ecology and within the wider world. The module will aim to develop your academic understanding of the growth of Esports within wider historical and theoretical frameworks, and how those frameworks continue to shape the present Esports, sports and media industries. The module will introduce a wide range of academic concepts, principles and case studies that will equip you with a greater understanding and appreciation of the cultural significance of Esports.

  • Industry Competencies (Mental Wealth)
  • Understanding Sports Business
  • Principles of Marketing
  • The Business of Digital Media
  • Introduction to Broadcasting
Second year
  • Organising an Esports event

This module will facilitate you in the understanding, creation and effective delivery of Esports events and the challenges and opportunities these events offer to a range of various demanding stakeholders. The module will enable you to understand the principles, frameworks and regulations that surround the implementation of such an event and will investigate their logistical, marketing and resource challenges. Through applied and experiential learning and assessment on the module, you will gain a comprehensive understanding of the range of skills required to organise and deliver events in this sector and how to apply these in a live environment with peers.

  • Theory of Digital Marketing
  • Industry Readiness (Mental Wealth)
  • Research Methods
  • TV Studio Production
  • Practice of Digital Marketing
third year
  • Esports LIVE!

This module aims to provide you with a theoretical and applied understanding of planning, organising and operating a high-profile live Esports event. Special events in this sector take place in a wide variety of arenas and contexts and require the management of, and liaison with, a wide variety of challenging internal and external stakeholders. There are considerable logistical elements and potential challenges which must be considered in the planning and delivery processes of these high-profile events. This module provides you with broad theoretical knowledge of event planning and event management which is subsequently applied to the experiential assessment of you organising and delivering a live charitable fundraising Esports event with fellow students to be held at a stadium or similar environment.

  • Professional Project
  • Sports Commentary
  • Industry Engagement (Mental Wealth)
  • Digital Futures
Degree specification documents & information

University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Click here to download the course specification.

Benchmark statements

UCFB degrees fall under five subject benchmark statements – Business and Management (2019); Communication, Media, Film and Cultural Studies (2019); Events, Hospitality, Leisure, Sport & Tourism (2019); Law (2019); and Psychology (2019). Visit the QAA website to access each of these benchmark statements.

Entry requirements

The entry requirements for this course will be announced in due course.

Career prospects

Graduates from UCFB have gone on to forge careers in the Esports sector, across a wide variety of roles including: professional Esports commentators & much more.

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UCFB student Jack Fealy talks to Hashtag United's Seb Carmichael-Brown
The UCFB Employability & Enrichment programme

Over 90% of UCFB graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

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UCFB Award In Football & Sports Leadership
Mental Wealth

Each of our UCFB undergraduate degrees is underpinned by an embedded strand of learning and skills development, including a formalised a short work-placement opportunity, to better equip students for the 21st century workplace and enhance employability opportunities.

This allows students to develop a set of key transferrable skills to ensure they are ready for the modern workplace when they graduate, including emotional, social, physical, cultural and cognitive intelligence, digital proficiency, industry and community connections, and giving back to the community through projects and volunteering.

Every UCFB degree has one Mental Wealth module in each academic year to cover these skills, and our learning outcomes for all modules are closely mapped to these same competencies in order to maximise graduate's industry readiness and career opportunities.

Fees

For more information about student finance and fees, click here

Three year degree
£9,250 per year
Apply Now
Foundation year
£9,250 per year
Apply Now
Additional information about fees
International students

Tuition fees for international students are £14,950 per year. To apply to UCFB directly, you will need to use our UCFB applicant portal.

Click here to find out more information.

Download the UCFB prospectus

Our prospectus has been designed to guide you along your path to a fulfilling career in the world's most exciting industries. Request your copy now!

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