This course is available with a Foundation year for those who do not meet the three year degree entry requirements.

Esports has quickly become a multi-billion dollar industry. Technological advances have facilitated the rise in competitive video gaming where across the globe a growing number of individuals and teams compete against each other online or in spectator filled stadiums. While only a few individuals in the world may become professional gamers, the industry requires a considerable workforce with a knowledge of media, marketing, business and event management. This course is designed to support those who wish to work in this broader, Esports landscape.

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Degree Content

The course begins by providing a broad foundation, understanding Esports and the wider world of sports business, as well as key areas of marketing and media. As students’ progress they will become more familiar with aspects such as broadcasting, digital marketing and organising and hosting their own events.

As with many UCFB degrees, the course will be underpinned by lectures, seminars, guest speaker sessions and work experience opportunities with a raft of leading industry partners, from national governing bodies to clubs and brands.

Ilias Pajonheshfar Kick It Out Next 25

I could honestly credit where I am now, especially my scholarship and my ambassador role with Kick It Out, to eSports.

Ilias PajoheshfarUCFB graduate & Resolve Esports Founder & CEO


First Year
  • Introduction to Esports
  • Industry Competencies (Mental Wealth)
  • Understanding Sports Business
  • Principles of Marketing
  • The Business of Digital Media
  • Introduction to Broadcasting
Second year
  • Organising an Esports event
  • Theory of Digital Marketing
  • Industry Readiness (Mental Wealth)
  • Research Methods
  • TV Studio Production
  • Practice of Digital Marketing
third year
  • Professional Project
  • Esports LIVE!
  • Sports Commentary
  • Industry Engagement (Mental Wealth)
  • Digital Futures
Degree specification documents & information

University Campus of Football Business is an embedded college of the University of East London. From September 2021 onwards all graduates will receive a degree from the University of East London.

Benchmark statements

UCFB degrees fall under five subject benchmark statements – Business and Management (2019); Communication, Media, Film and Cultural Studies (2019); Events, Hospitality, Leisure, Sport & Tourism (2019); Law (2019); and Psychology (2019). Visit the QAA website to access each of these benchmark statements.

Entry requirements

The entry requirements for this course will be announced in due course.

Career prospects

Graduates from UCFB have gone on to forge careers in the Esports sector, across a wide variety of roles including: professional Esports commentators & much more.

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UCFB student Jack Fealy talks to Hashtag United's Seb Carmichael-Brown
The UCFB Employability & Enrichment programme

Over 90% of UCFB graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

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UCFB Award In Football & Sports Leadership
Mental Wealth

Each of our UCFB undergraduate degrees is underpinned by an embedded strand of learning and skills development, including a formalised a short work-placement opportunity, to better equip students for the 21st century workplace and enhance employability opportunities.

This allows students to develop a set of key transferrable skills to ensure they are ready for the modern workplace when they graduate, including emotional, social, physical, cultural and cognitive intelligence, digital proficiency, industry and community connections, and giving back to the community through projects and volunteering.

Every UCFB degree has one Mental Wealth module in each academic year to cover these skills, and our learning outcomes for all modules are closely mapped to these same competencies in order to maximise graduate's industry readiness and career opportunities.


For more information about student finance and fees, click here

Three year degree
£9,250 per year
Apply Now
Foundation year
£9,250 per year
Apply Now
Additional information about fees
International students

Tuition fees for international students are £14,950 per year. To apply to UCFB directly, you will need to use our UCFB applicant portal.

Click here to find out more information.

Download the UCFB prospectus

Our prospectus has been designed to guide you along your path to a fulfilling career in the world's most exciting industries. Request your copy now!

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