Degree overview

UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders.

This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sport industry, for example in management, marketing or operations.

 

Teaching locations for this degree include:

UCFB Wembley
Wembley Stadium

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

Show more
Degree specification documents and information

Graduates of the MSc International Sport Management degree will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Download programme specification

Please click here to download the MSc International Sport Management programme specification documentation

J

It’s amazing being able to spend my time working in a sport I love.

Jeni KingmanRugby Events & Competitions Assistant at the Rugby Football Union

Modules

Degree modules

Semester One

Financial and Human Capital Management

This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage.

The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Leadership and Influence in Sport

The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Sustainable Stadium and Event Management

The aim of this module is to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case studies. The sessions are varied, and the course mixes workshop units and debates in a thought-provoking format.

At the culmination, students will gain an understanding of the intricacies of developing, marketing and operating sports venues; and a greater knowledge of the role of sustainability in the management and governance of UK and International sport business.

Global Strategic Sports Marketing Management

Many sports brands face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace.

Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenues streams. Many sports leagues and brands sell the television rights for their marches to media companies in deals worth in excess of £2billion, who in turn sell these rights in as many as 100 different countries.

As a result, global brand awareness has increased for most major sports brands, and this represents an opportunity to increase presence in overseas markets and create new revenue streams.

The reality is that marketing products overseas is more complicated and sports brands need to develop their global marketing techniques and a cultural awareness of the countries in which they plan to operate.

While the rewards can be high, the risk of failure is even higher and this module will look at techniques that sports brands can use when looking to increase their global presence.

Semester Two

Corporate Strategy in a Sporting Context

In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management.

Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.

Using key theoretical concepts and business management information concerning strategic choices, they will then propose the future strategic direction of an organisation, taking into consideration the resources that are available.

During this module students will be taught by leading academics and industry professionals in the field of corporate and sport management.

Globalisation of Sport Management

The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved.

It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.

Dissertation and Research Methods (Preparation)

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills.

This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled.

The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology.

Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000 word research report (dissertation) is produced.

Semester Three

Dissertation and Research Methods (Completion)

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills.

This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled.

The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology.

Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000 word research report (dissertation) is produced.

Entry requirements

Requirements overview

You will have a Bachelor’s degree with 2:1 classification or an international equivalent. International students that require an IELTS must have an overall IELTS score of 6.5 (minimum of 6.0 in Writing, Speaking, Reading and Listening, or recognised equivalent). Relevant academic experience in business, marketing or sport is desirable.

Applicants will be expected to participate in and pass an Academic led interview with senior members of the UCFB team, as well submitting an outstanding personal statement and highly supportive academic and professional references.

Interviews can be held over Skype or at our UCFB Wembley campus, successful applicants will be invited to attend one of our interview sessions following a review of their application.

If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email mastersenquiries@ucfb.com with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application.

International students

UCFB cannot currently sponsor non-EU students’ visas.

You will not need a visa to study in the UK if:

  • You are a British citizen
  • You are a citizen of a European Economic Area (EEA) member state or Switzerland
  • You have a visa to stay in the UK for another purpose that allows you to study

If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact compliance@ucfb.com. You can also study one of our Online postgraduate degrees.

Applications
How to apply

To apply for this programme please complete the application form, then return the completed form and relevant documents as instructed to mastersenquiries@ucfb.com.

Application documents

Relevant documents for EU, UK and international applications:

  • Completed and signed application form;
  • Personal statement;
  • Copy of transcripts of highest qualification achieved and English translations (if applicable);
  • One academic and one professional reference and English translation (if applicable);
  • Copy of proof of English language level e.g. IELTS (if applicable).

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sport management. The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the sport management industry, spanning business development, marketing, finance, operations and media. The international elements of this degree provide students with the skills and experience to progress in a multi-billion-pound global industry.

The UCFB Employability & Enrichment programme

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

Global Insight Series

The UCFB Global Insight Series is a thought leadership series, exclusively collated and made available for all UCFB on-campus and online students. The UCFB Global Insight Series provides unprecedented access to UCFB’s elite sports network; including interviews with LMA managers and other UCFB guest speakers, and content from UCFB’s Global Sports Summits at New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG).

Find out more

Employer Endorsement

We’ve worked with UCFB for a number of years now. Students we’ve had come to work for us are engaged in their work and willing to go the extra mile in their roles with no task too much trouble. It’s because of this we continue to work with UCFB and their dedicated, driven students.

Mike DavisonManaging Director at Isokinetic Medical Group
Student profile Conor Walsh

A trip to the Qatari capital of Doha gave UCFB students the opportunity of meeting some of the movers and shakers behind the 2022 World Cup.

Read more
Conor Walsh
Student profile Jason Gonsalves

Jason won investment through the UCFB Sports Entrepreneur competition for his company Ace Boy Sports Group, which will provide professional sports management services to the athletes and people of Bermuda,

Read more
Jason Gonsalves

Fees

UK/EU students

UK/EU tuition fees 2020

£9,950 MSc fee
Apply now
International students

International tuition fees 2020

£14,950 MSc fee
Apply now
Additional information about fees

Visit our dedicated page about fees and student finance.

Employability & Enrichment activities

In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Scholarships

UCFB has a range of scholarship options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Click here to learn more.

UCFB global study hubs

New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG) play host to UCFB’s global study hubs, enabling students and graduates to enhance their knowledge and expertise of the international sports industry.

Find out more
UCFB Global Insight Series

The UCFB Global Insight Series is a thought leadership series, exclusively collated and made available for all UCFB on-campus and online students. The UCFB Global Insight Series provides unprecedented access to UCFB’s elite sports network.

Find out more
UCFB news & videos
Register for the UCFB newsletter

Stay up to date with all things UCFB by registering for our monthly newsletter.

Register