Degree overview

UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders.

This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sport industry, for example in management, marketing or operations.

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Real Madrid MBA

Additional to the programme, students can select the opportunity to choose to study in Madrid, at the Real Madrid Graduate School – Universidad Europea, to gain real international insight.

The Real Madrid Graduate School – Universidad Europea MBA in Sports Management provides the MSc International Sport Management students with an enriched experience and additional learning opportunity that furthers the students' employability prospects.

With our exclusive UK partnership with Real Madrid Graduate School, we are able to offer this bespoke certificate for UCFB students, which is an add-on to your degree.

In addition to the inimitable degree programme delivered at UCFB Wembley’s world-class facilities, students will be able to enhance their understanding of the business and operations of a sporting superpower through a unique period spent at the Real Madrid Graduate School – Universidad Europea, the educational arm of the world’s biggest football club.

By experiencing two of the most iconic sporting destinations in the world, Wembley Stadium and Madrid, students are fully immersed within the sports industry and are able to develop a network of world-class industry contacts.

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Degree specification documents and information

Graduates of the MSc International Sport Management degree will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Download programme specification

Please click here to download the MSc International Sport Management programme specification documentation

J

It’s amazing being able to spend my time working in a sport I love.

Jeni KingmanRugby Events & Competitions Assistant at the Rugby Football Union

Modules

Degree modules

Semester One

Financial and Human Capital Management

This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage.

The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.

Leadership and Influence in Sport

The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.

Sustainable Stadium and Event Management

The aim of this module is to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.

Each topic will include a balance between the establishment of a theoretical base, and the investigation of practical case studies. The sessions are varied, and the course mixes workshop units and debates in a thought-provoking format.

At the culmination, students will gain an understanding of the intricacies of developing, marketing and operating sports venues; and a greater knowledge of the role of sustainability in the management and governance of UK and International sport business.

Global Strategic Sports Marketing Management

Many sports brands face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace.

Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenues streams. Many sports leagues and brands sell the television rights for their marches to media companies in deals worth in excess of £2billion, who in turn sell these rights in as many as 100 different countries.

As a result, global brand awareness has increased for most major sports brands, and this represents an opportunity to increase presence in overseas markets and create new revenue streams.

The reality is that marketing products overseas is more complicated and sports brands need to develop their global marketing techniques and a cultural awareness of the countries in which they plan to operate.

While the rewards can be high, the risk of failure is even higher and this module will look at techniques that sports brands can use when looking to increase their global presence.

Semester Two

Corporate Strategy in a Sporting Context

In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management.

Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.

Using key theoretical concepts and business management information concerning strategic choices, they will then propose the future strategic direction of an organisation, taking into consideration the resources that are available.

During this module students will be taught by leading academics and industry professionals in the field of corporate and sport management.

Globalisation of Sport Management

The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved.

It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.

Dissertation and Research Methods (Preparation)

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills.

This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled.

The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology.

Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000 word research report (dissertation) is produced.

Semester Three

Dissertation and Research Methods (Completion)

The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills.

This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled.

The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology.

Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000 word research report (dissertation) is produced.

Your Experience at the Real Madrid Graduate School – Universidad Europea

Madrid Experience

During the months of May, June and July, students will enjoy the truly unique opportunity to live and learn in Madrid, Spain’s capital city and home to the 12-time European football champions, Real Madrid.

Whilst undertaking a MBA in Sports Management at the Real Madrid Graduate School – which students would earn in addition to the MSc International Sport Management degree – the invaluable learning enhancement experience is expected to provide a further foundation for employability prospects in the global sport marketplace.

With classes taught at the Real Madrid Graduate School’s facilities including the Real Madrid Sports City in the Valdebebas district of Madrid and the famous Santiago Bernabéu Stadium, students will obtain access to leading executives from the football club.

The Madrid experience will provide a vital international angle on the sport business, aiding students as they work towards completing their final MSc International Sport Management dissertation in September.

Entry requirements

Requirements overview

You will have a Bachelor’s degree with 2:1 classification or an international equivalent. International students that require an IELTS must have an overall IELTS score of 6.5 (minimum of 6.0 in Writing, Speaking, Reading and Listening, or recognised equivalent). Relevant academic experience in business, marketing or sport is desirable.

Applicants will be expected to participate in and pass an Academic led interview with senior members of the UCFB team, as well submitting an outstanding personal statement and highly supportive academic and professional references.

Interviews can be held over Skype or at our UCFB Wembley campus, successful applicants will be invited to attend one of our interview sessions following a review of their application.

If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email mastersenquiries@ucfb.com with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application.

International students

UCFB cannot currently sponsor non-EU students’ visas.

You will not need a visa to study in the UK if:

  • You are a British citizen
  • You are a citizen of a European Economic Area (EEA) member state or Switzerland
  • You have a visa to stay in the UK for another purpose that allows you to study

If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact compliance@ucfb.com. You can also study one of our Online postgraduate degrees.

Applications
How to apply

To apply for this programme please complete the application form, then return the completed form and relevant documents as instructed to mastersenquiries@ucfb.com.

Application documents

Relevant documents for EU, UK and international applications:

  • Completed and signed application form;
  • Personal statement;
  • Copy of transcripts of highest qualification achieved and English translations (if applicable);
  • One academic and one professional reference and English translation (if applicable);
  • Copy of proof of English language level e.g. IELTS (if applicable).

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the principles of sport management. The programme has been developed for those with aspirations towards senior management positions within the core functional departments of the sport management industry, spanning business development, marketing, finance, operations and media. The international elements of this degree provide students with the skills and experience to progress in a multi-billion-pound global industry.

The UCFB Employability & Enrichment programme

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

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Employer Endorsement

We’ve worked with UCFB for a number of years now. Students we’ve had come to work for us are engaged in their work and willing to go the extra mile in their roles with no task too much trouble. It’s because of this we continue to work with UCFB and their dedicated, driven students.

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Fees

UK/EU students

UK/EU tuition fees 2019

£9,950 MSc fee
Apply now
International students

International tuition fees 2019

£14,950 MSc fee
Apply now
Additional fee for the Real Madrid experience at

Real Madrid Graduate School – Universidad Europea

£9,000 additional fee
Apply now
Additional information about fees

Visit our dedicated page about fees and student finance.

Studying at Real Madrid Graduate School

Students on this programme will study for three months at the Real Madrid Graduate School in Madrid, Spain. Students will be expected to self-fund their travel to Madrid (typically around £50 each way to fly from London) and provide their own accommodation for the period of time spent in Madrid. During the 2016/17 academic year, this accommodation cost £1,709.23 for the full three months.

Studying with Real Madrid Graduate School between May and July will incur costs which are not covered by the tuition fees, and typically will include every day purchases such as food, drink, entertainment and travel from paid for accommodation to and from learning facilities.

Employability & Enrichment activities

In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Scholarships

UCFB has a range of scholarship options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Click here to learn more.

Additional information about the Real Madrid Experience
Committing to the Real Madrid experience

Semester two core teaching weeks ends in April allowing students the flexibility to choose the Madrid MBA as an additional course whilst completing the dissertation module.

All degree students will be given support from lecturers and dissertation supervisors for the duration of the programme. This support can be carried out face to face, or remotely online and via telephone. For those students choosing to partake in the Real Madrid Graduate School experience it is important that you are confident in being able to handle the demands of both completing your MSc qualification and the Real Madrid Graduate School MBA in Sports Management.

In order to qualify for this exclusive opportunity, students must enrol for the Real Madrid Graduate School experience at the same time as they enrol in their degree programme.

If you have any questions please speak to our admissions or recruitment staff.

Additional fees

Students on this programme will study for three months at the Real Madrid Graduate School in Madrid, Spain. Students will be expected to self-fund their travel to Madrid (typically around £50 each way to fly from London) and provide their own accommodation for the period of time spent in Madrid. During the 2016/17 academic year, this accommodation cost £1,709.23 for the full three months.

Studying with Real Madrid Graduate School between May and July will incur costs which are not covered by the tuition fees, and typically will include every day purchases such as food, drink, entertainment and travel from paid for accommodation to and from learning facilities.

UCFB global study hubs

New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG) play host to UCFB’s global study hubs, enabling students and graduates to enhance their knowledge and expertise of the international sports industry.

Find out more
UCFB Global Insight Series

Launching in 2019, the UCFB Global Insight Series is an elite on-campus and online networking and thought leadership series available for all on-campus and online students. The series provides unprecedented access and collaboration opportunities between the world’s elite sports network.

Find out more
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