This programme is designed for aspiring football coaches who wish to further their knowledge and understanding of working in football coaching settings.
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Football is a multi-billion pound global industry. With its revenue driven by the marketing of its products and services, competition amongst brands is fierce and qualified professionals are in high demand.
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Vastly expanding media revenue, like ever-increasing TV Rights deals, means that clubs that finish bottom of the Premier League earn more prize money than the winners of the Champions League.
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Identifying and developing talent is an imperative facet of the modern game, with more and more clubs vying for the stars of tomorrow as transfer fees continue to break records.
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The globalisation of football has been swift. Growing markets in the likes of Asia and the Americas mean an understanding of the sport in an international context opens many career paths in football business.
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The media landscape has changed almost beyond recognition in recent years following the digital revolution, which has paved the way for a 24-hour rolling news agenda. In that time, sports journalism has also developed to become the fastest growing sector in UK media.
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Teachers of physical education can teach across the world and are in great demand because physical education is a compulsory subject at every UK key stage in school. The current government aim is to increase activity levels to make physical activity a lifelong pursuit.
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The workforce within football and sports businesses, clubs and organisations is changing and the line drawn between coaching, management and business within the same organisation has blurred. No longer can individuals exist in isolation and ignore other parts of the business operations.
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The sports industry has an abundance of legal regulations and challenges. From doping to breaches of contract, sports executives must conform to regulations, but also use their understanding of legal frameworks to protect their businesses from risk.
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Athletes learn to motivate themselves in ways that they believe will improve performance, replacing self-doubt with positive thoughts. With proven results, the demand for sport-specific psychologists is greater than ever.
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Stadiums represent major investment for many professional sports organisations and their utilisation presents both financial opportunities as well as challenges.
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The English Premier League broadcasting rights for the 2019-22 period are now worth a record-breaking £9.2bn, with Sky, BT Sport and Amazon sharing the £5bn rights to UK coverage and every Premier League match now being shown overseas.
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The role of coach or manager in football is one full of immense pressure, but with that comes potentially huge rewards.
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Football is one of the fastest growing businesses in the world today, with player transfers, contracts, sponsorship and merchandise worth hundreds of millions of pounds.
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