Degree available as a Full-time (one year) or Part-time (two years) option

Degree overview

It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.

UCFB Guest Speaker Series: Matt Lawton, Chief Sports Reporter at The Daily Mail
England training

Degree content

The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

Degree specification documents and information

Graduates of the MSc Football Communications & Digital Marketing degree will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Download programme specification

Please click here to download the MSc Football Communications & Digital Marketing programme specification documentation.

Tom Jarvis, Southend Utd

Take advantage of as many of the opportunities that UCFB gives you. I took the opportunity to work at Burnley FC for seven months and that was a massive thing for me.

Tom JarvisDigital Content Manager at Wycombe Wanderers

Modules

Degree modules

Semester 1

Digital Marketing for Football

This module will provide the student with an overall outlook on marketing principles within an increasingly disruptive environment.

New and emerging principles of digital marketing are an integral part of marketing theory and practice. Aspects such as transformation, influences the customers digital journey, thus, requiring innovation, revenue growth initiatives and long-term value creation.

Within this module, students will be encouraged to research, analyse and articulate an effective digital marketing plan to drive the transformation of the organisation and activate a strategy to achieve business goals.

Engaging the Football Consumer

This module will explore the importance, variation and motivation which influence football consumer behaviours. Students will identify key factors which explore the changing nature of football consumer typologies.

While also embracing Online and Offline methodologies of consumption patterns, the module examines the metrics and insights required to drive the business of football consumption.

 

Semester 2

Public Relations & Crisis Management in Football

This module will examine the functions and strategies of Public Relations (PR) and the roles and responsibilities of PR executives.

You will consider the key factors used in the public relations industry to minimise damage to an organisation, with particular emphasis on the dangers presented by social media and other media platforms.

Furthermore, you will investigate the importance of legal obligations and ethical considerations in the world of public relations and crisis management.

Multimedia Football Journalism

This module will examine the key roles and responsibilities of sports journalists while developing the knowledge and practical skills required to work within an ever expanding and developing industry.

It will prepare students to explore the potential of multi-platform news within a legal and ethical framework while examining the role and impact of sports journalism in society.

Semester 3

Dissertation & Research Methods

The individual research project focuses on producing an in depth piece of work which has theoretical/ practical/ industrial/commercial relevance to the sports industry. Ideally, this will be a piece of industry sponsored work to produce a commercial output for the sponsor. The work need not be sports-related but may be applied in the area of sports. In other words, a project may take the best practice from another industry and apply it in the sports industry. The sponsor will be viewed and treated like a client and this the client will have certain requirements. Thus, the research proposal will have to meet both client and academic requirements for it to be approved. It also provides an opportunity to develop and demonstrate advanced scholarship skills.

This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of sports management, marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 12,000 word research report (dissertation) is produced.

Entry requirements

Requirements overview

Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module.

Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements. All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team. All applicants are also provided with information relating to student services, with whom they can make contact, should they require additional support or advice as well as information related to appropriate bursaries and funds.

Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve IELTS 6.5 overall.

If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email mastersenquiries@ucfb.com with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application.

International students

UCFB cannot currently sponsor non-EU students’ visas.

You will not need a visa to study in the UK if:

  • You are a British citizen
  • You are a citizen of a European Economic Area (EEA) member state or Switzerland
  • You have a visa to stay in the UK for another purpose that allows you to study

If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact compliance@ucfb.com. You can also study one of our Online postgraduate degrees.

Applications
How to apply

To apply for this programme please complete the application form, then return the completed form and relevant documents as instructed to mastersenquiries@ucfb.com.

Application documents

Relevant documents for EU, UK and international applications:

  • Completed and signed application form;
  • Personal statement;
  • Copy of transcripts of highest qualification achieved and English translations (if applicable);
  • One academic and one professional reference and English translation (if applicable);
  • Copy of proof of English language level e.g. IELTS (if applicable).

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.

The UCFB Employability & Enrichment programme

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

UCFB Award In Football & Sports Leadership
Global Insight Series

Launching in 2019, the UCFB Global Insights Series is an elite on-campus and online networking and thought leadership series.

Find out more

Employer Endorsement

At Fresh Press Media, our aim is to help young people gain experience in the world of journalism and content creation and thanks to our partnership with the UCFB, we’ve been able to provide opportunities for students at the institution to work with us. We’ve been so impressed with the students, all of whom have been a credit to themselves and UCFB, and we are looking forward to working with more students in the future.

Ste HoareHead of Content at Fresh Press Media
UCFB graduate and Video Producer at The Football Association Alexander Brown

Filming England teams around the world, celebrating on the Wembley turf with his beloved Arsenal… it’s fair to say Alexander has made a great career for himself.

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Student profile Amy Lomas

Masters student Amy Lomas has been working with Championship side Norwich City as a Performance Analyst during her time at UCFB. Find out more about the role and how it helped with her degree programme.

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Fees

UK/EU students

UK/EU tuition fees 2019

£9,950 MSc fee
Apply now
International students

International tuition fees 2019

£14,950 MSc fee
Apply now
Additional information about fees

Visit our dedicated page about fees and student finance.

Part-time option

For part-time courses the tuition fee will be split accordingly per year i.e 50% in year 1 and 50% in year 2 (for a two year programme) as per below table.

Additional costs

In some instances, optional Employment & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Scholarships

UCFB has a range of scholarship options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Click here to learn more.

UCFB Global Insight Series

Launching in 2019, the UCFB Global Insight Series is an elite on-campus and online networking and thought leadership series available for all on-campus and online students. The series provides unprecedented access and collaboration opportunities between the world’s elite sports network.

Find out more
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