Programme Leader, MSc Football Communications & Digital Marketing

Shana has over thirteen years of teaching experience in higher education in South Africa and the United Kingdom. Shana is a Fellow of the HEA Of the UK. She is also a member of the Academy of Marketing and was invited to present her research paper at the Academy of Marketing’s annual conference at Regents University in 2019. Shana has also completed her Academic Professional Apprenticeship with Buckinghamshire new university. Shana works closely with her contacts at Chelsea FC, West Ham, Tottenham Hotspur’s and Watford and often incorporates live assignments for her students with the clubs.

In addition, Shana developed the first marketing online Blackboard courses for South Africa’s leading private higher education sector. Shana has also been involved in corporate marketing for real estate, motor and the events industry in South Africa and the United Kingdom. Shana’s passions lie in higher education and singing opera.

Find out more about Shana
Area of expertise
  • Mobile marketing;
  • Digital marketing;
  • Branding;
  • Public relations;
  • Advertising;
  • Sponsorship;
  • Market research;
  • Sports marketing;
  • Global marketing;
  • Events marketing.
Teaching & research interests
  • Sports sponsorship (rugby);
  • Branding;
  • Generation Z;
  • Digital and mobile marketing.

Masters in Commerce (Marketing).

Fellow of the Higher Education Academy UK.

Academic Professional apprenticeship. 


Publications & research
  • Exploring the attitudes and behaviour of Generation Z students towards branded mobile application;
  • The impact of sports sponsorship on brand equity: a rugby case study.
Expertise in industry

Co-author of published university textbook in South Africa titled “Marketing Management” with a focus on the service sector.

Contact Shana
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