Programme Leader, BA (Hons) Football Business & Marketing and MSc Football Communications & Digital Marketing

Russell has over 25 years’ experience of teaching higher education at all levels, with his prime focus on marketing and business and a clear focus on the use of technology in the teaching environment and beyond. Has written and developed several degree programmes including masters level at UCFB.

He has played under World Cup winner Jack Charlton, coached football across England, South Africa and Asia, and travelled extensively to enable contextual global marketing delivery to undergraduates. Russell worked as a marketer in the industry before moving into teaching. He has spent two years living and working in Vietnam in the last decade.

More recently, he is to present at the 2020 Global Branding conference, now delayed to 2022. The context is branding in football and individual influence. A paper written in partnership with colleague Cecilia Diaz.

Find out more about Russell
Area of expertise
  • Marketing;
  • Business of football.
Teaching & research interests
  • Digital marketing;
  • Branding;
  • Global marketing;
  • Object based learning and experimentation.
Accreditation & memberships
  • Member of The Chartered Institute of Marketing (CIM).
  • MSc Business Decision Making;
  • Certificate in Education (Cert Ed, post-16 sector);
  • Diploma in Marketing (CIM).
Publications & research
  • Fan Engagement, Horrocks D., O’Connor A., Preston R., Soccer and Society 2016 (peer reviewed)
Expertise in industry
  • Branding and communications;   
  • Digital landscape of marketing.
Contact Russell
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