Degree available as a Full-time (one year) or Part-time (two years) option.

Degree overview

It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.

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Degree content

The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

 

Teaching locations for this degree include:

UCFB Wembley
Wembley Stadium

• 1st Way

UCFB Etihad Campus
Etihad Stadium
UCFB Study Hub @ Piccadilly Place

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

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Degree specification documents and information

The Global Institute of Sport is an embedded college of the University of East London. All graduates that begin their degrees with GIS from September 2021 onwards will receive a degree from the University of East London.

The course specification for this degree will be available from late August 2021.

Callum 1

Adding experience to your CV while you're at UCFB will really help you in the jobs market once you graduate. If people start to hear your name, then you’ve got a footing in this competitive industry.

Callum NoadPublished author and Junior Commercial Sports Agent at Entourage Sports & Entertainment

Your Programme Leaders

Shana Doyle-Axcell
Programme Leaders UCFB Wembley Shana Doyle-Axcell Programme Leader, MSc Football Communications & Digital Marketing
Read profile
Russell Preston
Programme Leaders UCFB Etihad Campus Russell Preston Programme leader, BA (Hons) Football Business & Marketing and MSc Football Communications & Digital Marketing
Read profile

Modules

Degree modules
  • Global Sports Leadership
  • Football Fan Engagement
  • Digital Marketing for Football
  • Multimedia Football Journalism
  • Applied Professional Project
  • Global Sports Consulting and Analysis (Option)
  • Customer Relationship Management and Analytics in Sport (Option)

Students will choose one option at the beginning of their course.

The main educational aims of the course are to:

  • To unite, inspire and equip the current and future leaders of the global sports industry, with the skills knowledge and network to take the world of sport to continually new heights.
  • Prepare students for a career in the football communications, journalism and marketing sector.
  • Provide students with the extended knowledge of the football communications, journalism and marketing sector of the economy.
  • Enable students to develop the communication, analytical, problem-solving and creative skills, demanded for career enhancement in football communications and marketing.
  • Develop students’ ability to reflect on contemporary approaches resulting in best practice for a dynamic football communications and marketing environment.
  • Develop students’ critical analysis and problem solving skills for business digital transformation.
  • Utilise distinctive delivery locations and professional relationships to provide students with opportunities to engage with industry throughout the programme.
  • Enable students to believe in bold, passionate leadership with a focus on success.
  • Develop students’ ability to adopt a diversity of thought, and recognise and apply ethical practices which shape the choices within football communications.

Entry requirements

Requirements overview

Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module.

Professional experience and industry qualifications can be assessed for applicants without the standard entry requirements. All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team. All applicants are also provided with information relating to student services, with whom they can make contact, should they require additional support or advice as well as information related to appropriate bursaries and funds.

Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.0 (minimum of 5.5 in each section) or recognised equivalent.

If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email mastersenquiries@ucfb.com with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application.

International students

GIS cannot currently sponsor non-EU students’ visas.

You will not need a visa to study in the UK if:

  • You are a British citizen
  • You are a citizen of a European Economic Area (EEA) member state or Switzerland
  • You have a visa to stay in the UK for another purpose that allows you to study

If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact admissions@ucfb.com. You can also study one of our Online Master's degrees.

Applications
How to apply

To apply for this degree, please click here and follow the instructions to complete your application via our Learner Portal.

Application documents

Relevant documents for EU, UK and international applications:

  • Completed and signed application form;
  • Personal statement;
  • Copy of transcripts of highest qualification achieved and English translations (if applicable);
  • One academic and one professional reference and English translation (if applicable);
  • Copy of proof of English language level e.g. IELTS (if applicable).

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.

At GIS, we are proud that over 92% of our 2017 graduates are in full-time employment within six months and 82% of these graduates work in sport.

UCFB's Global Institute of Sport was also ranked in the top 5 'Best Universities for Employability' in 2021.

Employability & Enrichment

At GIS we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

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Global Insight Series

The Global Insight Series is a thought leadership series, exclusively collated and made available for all GIS on-campus and online students. The Global Insight Series provides unprecedented access to GIS' elite sports network; including interviews with LMA managers and other GIS guest speakers, and content from Global Sports Summits at Inter Miami CF Stadium Campus, New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG).

Find out more

Global Sports Leadership

Delivered across all GIS Master’s programmes to provide a foundation of knowledge of leadership and its application in sport, the Global Sports Leadership module provides a global sporting context to underpin each degree specialism.

Covering fundamental leadership principles including culture, performance analysis, diversity and inclusion, leadership styles and innovation within a contemporary sporting context, this module allows students to develop a broad appreciation of the sports industry and become leaders in their field.

A core aspect of the module is to bring in global leaders from the pitch, the boardroom and the industry to enable student to access and reflect on real life and current industry experiences and insight. Many of the sessions will be shared across multiple GIS degree programmes, allowing students to learn from and network with each other throughout the Global Sports Leadership module.

Student profile Maria Hasler

Maria Hasler has played football for Austria at two youth levels and on a scholarship at Florida Atlantic University. However, a multitude of injuries have sadly played a major role in her playing career being restricted.

Read more
Maria Hasler
Student profile Laura D’Alessandro

A football fan her whole life, Laura D’Alessandro never gave it much thought as a career option. However, following her work at the FIFA Women’s World Cup in 2019, the GIS student – who’s studying the MSc Football Communications & Digital Marketing programme – saw the possibilities for her future career.

Read more
Laura D’Alessandro

Fees

Home students

Home tuition fees 2021

£10,950 MSc fee
Apply now
International students

International tuition fees 2021

£16,450 MSc fee
Apply now
Available tuition fee discount
Postgraduate Loyalty Discounts

These discounts are open to any UCFB, Buckinghamshire New University and University of East London graduate who has received and accepted an offer to study at postgraduate level with UCFB’s Global Institute of Sport.

GIS Alumni

If you’d like to extend your time with us, we’re pleased to offer all GIS graduates:

UCFB and GIS business partners

We're pleased to offer all UCFB and GIS business partners 15% fee tuition discount on all Undergraduate, Master's and Executive Education programmes and 25% off our Professional Qualifications

Additional information about fees

Visit our dedicated page about fees and student finance.

Part-time option

For part-time courses the tuition fee will be split accordingly per year i.e 50% in year 1 and 50% in year 2 (for a two year programme) as per below table.

Full-time (one year) Part-time (two years)
Home
Students
International
Students
Home
Students
International
Students
£10,950 £16,450 £5,475 £8,225
Additional costs

In some instances, optional Employment & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Scholarships

GIS has a range of scholarship options to help with the cost of studying and to encourage students to embrace their time at GIS and graduate with more than just their university degree. Click here to learn more.

Campuses & global study hubs

On top of Wembley Stadium and Etihad Campus, the Global Institute of Sport utilises a network of global stadium venues. Inter Miami CF Stadium, plus Global Study Hubs at New York’s Red Bull Arena, Atlanta’s Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG) allow students to truly immerse themselves in the world of sport.

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