Understanding
Our Mission, Purpose and Values
Our Mission and Purpose
To be the world's leading sports education institution, providing diverse, experienced, best-in-class graduates to the football and sports industries.
Our Values and Behaviours
One team united around sport education
-
Our DNA means that we look after each other as one learning community.
-
We know that teamwork and collaboration are the fundamentals to achieving goals.
-
We celebrate each other's strengths, differences and achievements.
-
When we disagree, we challenge constructively, accept the outcome and move forward.
Fair play for all
-
We are inclusive, ensuring all students and staff are supported to succeed at UCFB.
-
We are equitable in how we treat each and every person: committed to level playing fields.
-
We are honest in our expectations of each other: educationally, academically and professionally.
-
We are transparent in how we make our decisions.
Bringing your best game
-
We are passionate about goals: for our students and for ourselves.
-
We inspire others by how we act and what we achieve.
-
We embrace innovation and better ways of doing things.
-
We continuously strive to improve on our previous best performance.
Brendan Flood
Chief Executive Officer of UCFB and Chairman of UCFB Holdings Ltd
Why UCFB?
Our Model
We’re proud to be the first higher education institution in the world dedicated to the delivery of university degrees in the football and sports industries.
What makes our unique educational experience work so well is down to three key components: what we teach, where we teach and how we teach. We believe this approach gives you the best chance of a successful career upon graduation.
What We Teach
-
Our degree courses have been designed with these industries and their varied roles specifically in mind. Media, marketing, finance, psychology, coaching and event management, amongst others, are all sectors of these industries that are growing at a rate never seen before, with new roles being created on a daily basis.
Where We Teach
-
Our students benefit from unique learning and sporting environments to live and learn in, with state-of-the-art facilities in inspirational campuses in London and Manchester. On top of this, UCFB hosts groups of students for annual summits at our global hub situated at Inter Miami's Chase Stadium. Students on the Distance with Attendance degree option are able to study the majority of their course online with the option of either UK campus for the practical classes.
How We Teach
-
Studying at UCFB, you will have the opportunity to obtain the key ingredients for a successful career in professional football and sport. They are a degree, good references from a network of business contacts and a proven track record of work experience. Our goal at UCFB is to help create highly qualified, motivated and experienced graduates to drive these industries forward around the world.
