David Weale

UCFB Wembley

Course Leader

BA (Hons) Sports Management

 

David is an experienced lecturer & sports business manager, with marketing, management, and leadership competencies taught academically & implemented professionally in both the UK and globally. He has strong project management skills and is passionate about teaching, coaching, and inspiring students & staff toward healthy, professional careers.

 

David possesses an MBA from Aston Business School, and a 1st Class Honours degree in Sport and Fitness Science. He holds a Level One football coaching award with both English and Welsh Football Associations and a range of fitness instructor qualifications.

David Weale
Areas of Expertise
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Qualifications & Accreditations

Areas of expertise

 

  • Sports Management, Marketing, and Leadership

 

Industry expertise

 

  • Over 25 years’ experience in managing global sport & leisure organisations.
  • Sports Business and the Metaverse
  • Implications of Blockchain Developments on Sports Business and Marketing
  • Sports Fan Motivation
  • The Sportscape (Fan Perceptions of Sporting Environment Quality)
  • New Sports Business Market/Product Development
  • MBA, BSc (1st Class Hons.) Sport and Fitness Science
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