Kevin Rye
UCFB Wembley
Course Lecturer
BA (Hons) Football Business and Media
Kevin’s career in football began as an activist fan of Wimbledon FC/AFC Wimbledon. He subsequently worked for Supporters Direct and SD Europe, advising fans, clubs, governing bodies & government, and leading on PR and Policy for the organisation. Since 2015 he has been a consultant to clubs & fans, and in 2018, established Think Fan Engagement, which publishes the annual Fan Engagement Index and Fan Engagement Pod. It advises clubs, organisations and brands on their relationships with fans, strongly advocating a culture of listening.
Areas of expertise
- Fan engagement
Industry expertise
- Owner, Think Fan Engagement (since 2018)
- Fan Engagement Consultant (from 2016-2018)
- Head of Policy & PR, Supporters Direct (2004-2015)
- Committee member of the Wimbledon Independent Supporters Association (2001-2002)
- Fan Engagement & the role of fans in the running of football and other sports
- Post Graduate Diploma in Public Relations
- BA (Hons) Social Policy, University of Sussex
- Member of the Chartered Institute of Public Relations (MCIPR)
- Fellow of the Royal Society for the Arts
- The Fan Engagement Index (Think Fan Engagement, 2018 & 2020)
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