Shaping the Future of Sport
UCFB Research
UCFB Research
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Communication, Media & Marketing
The vital role of social media in the modern sports industry
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Sports Coaching, Physical Education & Performance Analysis
How vital a role a football coach can play in a young person’s life
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Business, Finance & Law
How the business of the FA Cup Final has developed over time
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UCFB lecturer contributes to new football fan governing report
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Communication, Media & Marketing
Can modern football be deemed ‘a television programme?’
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Business, Finance & Law
An insight into dynamic pricing in football: A look at Derby County FC
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UCFB lecturer publishes new research exposing challenges facing disabled supporters across English football
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Business, Finance & Law
Are Premier League clubs sufficiently anchored for the next wave of financial regulations?
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Business, Finance & Law
Sports Coaching, Physical Education & Performance Analysis
Almost £10 billion of playing talent on show at Euro 2024
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Business, Finance & Law
Loopholes, Lengthy Contracts and Lavish Spend; Chelsea’s new era examined
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Business, Finance & Law
UCFB lecturer and transfer market expert offers insight into the latest transfer window
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Business, Finance & Law
New Research Paper Offers Vital Insights into Financial Turmoil in English Rugby Union
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Business, Finance & Law
UCFB academic co-authors report focusing on finances across modern county cricket
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Flying the flags: The influence of the Caribbean on England’s Euros teams
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Powered by migration: Euro 2024’s Magnificent 7
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Free to Be Me: Celebrating the Premier League’s British Asian Pioneers
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Reclaiming Narratives continued – The Rise of England’s African Lions
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Reclaiming Narratives: Kerry Davis – The First Black Lioness
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Knowledge Exchange and Research
Shaping the Future of Sport
At UCFB, Knowledge Exchange and Research (KER) sit at the heart of our mission to shape the future of the sports industry. Guided by our institutional vision, we combine academic excellence with professional practice and enterprise.
We believe research should inform practice, and practice should drive innovation. Our approach is supported by measurable indicators that ensure quality, sustainability, and growth.
From pioneering sport-focused projects to community partnerships, our activity reflects the diverse ways knowledge can transform lives.
Knowledge Exchange Partnerships
Collaborating with Industry
Our Knowledge Exchange Partnerships connect academic expertise with industry practice to co-create solutions, enhance professional development, and drive innovation across sport and society.
Our partnerships ensure that research informs practice and that professional practice shapes research agendas. This two-way exchange strengthens the relevance, quality, and reach of our work – benefiting partners, students, staff, and the communities we serve.
Collaborate With Us
Collaboration is at the heart of everything we do. We work with industry, governing bodies, public sector organisations, and communities to advance research, education and innovation that delivers impact across sport and society.
Whether you are seeking applied research, consultancy, professional development, or student-led solutions, we offer flexible, partner-focused models that translate academic expertise into practical outcomes.
Partners choose UCFB because we offer:
- Deep, sport-focused research expertise across multiple disciplines
- Proven experience in applied research and consultancy
- Strong track record of industry and public sector collaboration
- Access to talented, motivated student researchers
- Flexible partnership models tailored to organisational needs
- A shared commitment to impact, innovation, and social responsibility
Working with
