Dr. Andrew Paterson
UCFB Wembley
Course Leader
BA (Hons) Football Business and Marketing
Andrew is an ex-Welsh rugby player who was capped 53 times, 15 of those as captain at under-20s level and is an avid Leeds United fan. He ran his own public house in Oxford and has also got a background in coding and computers.
Areas of expertise
- Rugby
- Computing and IT
- Marketing
- Digital technology
- Social media
- Business
- Colour blindness
- AI
- Consumer motivation for buying products
- Marketing
- Digital technology
- Social media
- Research interest of impact of website and pay per click advertising
- HND in Business & IT, UWCN
- BSc Hons in Business & IT, UWCN
- MSc in Marketing & Forensic Computing, Open University
- PGCE in Lifelong Learning, Oxford Brookes
- Fellow of Higher Education
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