The Next Gen of Global Sports Leaders
The Next Gen of Global Sports Leaders
The Next Gen of Global Sports Leaders
The Next Gen of Global Sports Leaders
The Next Gen of Global Sports Leaders
The Next Gen of Global Sports Leaders
The Next Gen of Global Sports Leaders
The Next Gen of Global Sports Leaders
UCFB x Johan Cruyff Institute
The Next Generation of Global Sports Leaders
If you want to build a career at the highest level of the sports industry, education is the first step.
Through a new global partnership between UCFB and the Johan Cruyff Institute, you will have the opportunity to develop the knowledge, leadership and network to succeed in the global sports industry.
Together, we have created a new portfolio of international sports education courses designed to shape the future leaders of the global sports industry.
A New Chapter in Global Sports Education
Two Global Institutions. One Shared Vision.
If you want to understand sport beyond the game itself, you need an education connected to the realities of the industry. Together, we share a belief that education plays a crucial role in the professionalisation of the global sports industry.
Our collaboration combines:
- UCFB’s academic expertise and strong industry network
- Johan Cruyff Institute’s international perspective and leadership philosophy
- A shared commitment to developing professionals in the global sports industry
The partnership was formally signed on 21st March 2026 at the iconic Johan Cruyff Arena in Amsterdam, marking the beginning of a new chapter in international sports education.
Jordi Cruyff
AFC Ajax
Technical Director
Register Interest
Start Your Journey
Register your interest today and be among the first to receive course updates, application information and early access to course details.
Develop The Knowledge to Lead in Sport
Discover Our Courses
Whether you are starting your career, progressing into leadership, or already shaping the future of sport, these courses are designed to support your professional journey.
More course opportunities will be announced shortly as the partnership continues to expand its portfolio of courses.
BA (Hons) Sports Management (Distance with attendance)
BA (Hons) Sports Management (Distance with attendance)
Developing Future Leaders
BA (Hons) Sports Management (Distance with Attendance)
If you want to build a career in the sports industry, you need a strong foundation in both business and sport.
This undergraduate course will give you the knowledge and practical experience required to understand how sports organisations operate in a global environment. You will explore the commercial, strategic and operational aspects of sport while developing the leadership skills required for the modern sports industry.
Course highlights:
- Blended learning format
- Residential experiences in Barcelona, London and Manchester
- Global sports industry insights
- International professional networks
Shape the Game
MSc Sports Directorship
If you want to move into strategic leadership roles within sport, you need to understand how decisions are made at the highest level of organisations. The MSc in Sports Directorship focuses on the leadership, governance and strategic thinking required to manage modern sports organisations.
You will learn how to navigate complex sporting environments while developing the skills required to lead clubs, federations and sports institutions.
Course highlights:
- Strategic leadership in sport
- Governance and organisational management
- High-performance decision making
- Insights from senior sports industry professionals
Lead From The Boardroom
Executive Course in Sports Leadership
Designed for senior leaders and decision-makers in sport, the Executive Course in Sports Leadership will explore the strategic challenges shaping the future of the global sports industry.
This course is currently in development as part of the partnership between UCFB and the Johan Cruyff Institute.
More information will be announced soon.
Register your interest today and we will keep you informed as soon as further course details are released.
Brendan Flood
Chairman and Founder of UCFB
Our Venues
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UCFB Wembley Campus, Wembley Stadium
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Johan Cruyff Institute, Barcelona
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UCFB Wembley, Arch View House
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UCFB Manchester, Quay Plaza
Sarah Levy
I did my degree part time, so it was great to still be immersed in full-time work and apply that to discussions in the classroom and what we were studying.
UCFB Graduate
Academy Player Care Manager at The Premier League
Olga Monteiro
When you come from a different country, the structures of what you learn are very different. UCFB gave me that help, even just speaking 1-2-1, something which I haven’t found in any other place that I’ve studied.
UCFB Graduate
Journalist at BBC Sport
Josh Easterbrook
Having my degree on my CV essentially created the key to get into the sports clubs I was applying to.
UCFB Graduate
Trainee Solicitor at Blaser Mills Law
Saad Wadia
UCFB gave us the platform to work while studying, and it gave us the opportunity to work on projects that we liked. It gave us the chance to grow organically.
UCFB Graduate
Director of Fiber Sports Management
Evie O’Sullivan
It shows that UCFB have the network and we can go out into that industry. We can really be something in that industry. Not just the degree, it is getting a career as well.
UCFB Graduate
Women's Fan Engagement Officer
Ready to Lead in Sport?
Why Study With Us?
The global sports industry continues to grow and evolve, creating new opportunities for professionals with the right knowledge and leadership skills.
Our courses combine academic excellence with real-world industry insight, ensuring that what you learn is directly connected to the realities of the sports sector.
Through this partnership, you will gain access to:
Academic excellence in sports education
A global learning experience
Direct insight into the sports industry
International professional networks
