UCFB x Johan Cruyff Institute

The Next Generation of Global Sports Leaders

This collaboration between UCFB and the Johan Cruyff Institute brings together two institutions with a shared commitment to advancing sports education worldwide.

Together, we aim to develop professionals who understand both the game and the strategic leadership required to shape the future of the sports industry.

Through innovative programmes and international learning experiences, this partnership will help prepare the next generation of leaders across global sport.

A New Chapter in Global Sports Education

Two Global Institutions. One Shared Vision.

If you want to understand sport beyond the game itself, you need an education connected to the realities of the industry. Together, we share a belief that education plays a crucial role in the professionalisation of the global sports industry.

Our collaboration combines:

• UCFB’s academic expertise and strong industry network
• Johan Cruyff Institute’s international perspective and leadership philosophy
• A shared commitment to developing professionals in the global sports industry

The partnership was formally signed on 21st March 2026 at the iconic Johan Cruyff Arena in Amsterdam, marking the beginning of a new chapter in international sports education.