UCFB students gain valuable industry experience at annual Apex Cricket Festival

This summer, ten UCFB students gained quality sports industry experience at the annual Apex Cricket Festival in Somerset.

The students, from a range of UCFB’s undergraduate and postgraduate degree courses tailored to sport, conducted a variety of roles across the four-day festival.

From content creation to team liaison and covering the media of the event, the first-hand experience will prove to be invaluable for the students, wanting that career within sport after graduating.

The students working at the event included:

• Tianna Cheyenne – BA (Hons) Football Business and Media
• Melissa Ebert – BA (Hons) Football Business and Media
• Bethany Simpson – MSc Football Communications and Digital Marketing
• Redford Elton – BA (Hons) Multimedia Sports Journalism

Tianna managed the social media, both longform and shortform, across the festival. Speaking about the event, she said: “It’s invaluable experience that I’m going to take with me for the rest of my career.”

She then went on to say about her time so far at UCFB: “It was definitely worth the investment, going to university. It’s not just a degree, it’s so much more than that.

“Being able to attend different events in tennis, cricket, F1. It’s incredible to be able to learn about not just one sport but a variety to be able to expand your knowledge and be flexible in different environments.”

Adding onto that, Melissa said: “I’ve travelled from the Manchester Campus to Somerset for this cricket festival. It just shows some of the opportunities UCFB gives you to travel.

“The skills I’ve learnt are transferable for a future career, and I’ve learned so much about a new sport.

She finished: “I highly recommend UCFB students to make the most of the volunteering opportunities available.”

Find out about many of the opportunities and placements available for UCFB students alongside their studies thanks to our dedicated Employability and Career Planning Team.