Degree overview
On this programme you will explore facets of media communications and develop understanding of the relationships between industry stakeholders. You will also gain contextual insight into how public relations and journalism relate to the business of sport.
This course is available with a Foundation year for those who do not meet main entry requirements. Please see ‘Modules’ and ‘Entry Requirements’ sections on this page for further information, including UCAS codes.
Degree content
UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics.
The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.
Teaching locations for this degree include:
UCFB Etihad Campus
• Etihad Stadium
• UCFB Study Hub @ Piccadilly Place
In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.
From September 2021, University Campus of Football Business is an embedded college of the University of East London. All graduates that begin their degrees with UCFB from September 2021 onwards will receive a degree from the University of East London.
Together with the University of East London, we are taking the opportunity to review and reinvigorate our curriculum. While at present we cannot confirm specific details of our new modules before they have been confirmed at a validation event, we are able to confirm that the new curriculum will have:
- More overall teaching hours
- Updated, fit for purpose, content
- A strand of academic and research skills to support your learning journey
- A strand of learning to better equip you for the 21st century workplace and enhance your employability opportunities
- More alignment to the needs of local, national and global industry
The structure of the advertised programme may therefore change prior to it beginning in September 2021, however, all applicants will be notified of any such changes prior to enrolment.
UCFB degrees fall under five subject benchmark statements – Business and Management (2019); Communication, Media, Film and Cultural Studies (2019); Events, Hospitality, Leisure, Sport & Tourism (2019); Law (2019); and Psychology (2019). Visit the QAA website to access each of these benchmark statements.
I’ve long believed that in order to maximise your potential and become the best in your chosen field, it is crucial that you surround yourselves with the industry’s best and UCFB offers precisely that.
Modules
Together with the University of East London, we are taking the opportunity to review and reinvigorate our curriculum. The modules below are planned for delivery on the programme beginning in September 2021, but are still to be confirmed at a validation event beforehand:
- Skills for Learning
- Mental Wealth
- Research Project
- Contemporary Issues in Sport
- Foundation of Media Practice
- Media Law and Application
- Principles of Sports Media
- Understanding International Football Business Environment
- Industry Competencies (Mental Wealth)
- Sport, Media and Society
- Introduction to Broadcasting
- The Business of Digital Media
- Applied Digital Journalism
- Media Law
- Industry Readiness (Mental Wealth)
- Research Methods
- Public Relations Strategies
- TV Studio Production
- Football Brand Management
- Public Relations Crisis Management
- Digital Futures
- Professional Project
- Industry Engagement (Mental Wealth)
Entry requirements
Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.
- UCFB Wembley course code : FM1F
- Institution: U10
- Campus: W
- UCFB Etihad Campus course code: FM1F
- Institution: U10
- Campus: E
The minimum academic requirement for the degree course with Integrated Foundation Year is a 64 UCAS point score under the new UCAS tariff system.
International Baccalaureate - 30
Applicants will normally have achieved one of the following:
- A Levels with DDE or higher
- A BTEC Extended diploma grade MPP
- A BTEC Diploma grade MM
- A combination of BTEC and A-Level qualifications
Applicants are also expected to hold a GCSE grade C in Maths or English.
To be considered eligible for the programme, applicants must have completed at least two years of post-secondary education or work experience.
Applicants applying without the minimum required UCAS points can still be considered on a case by case basis and may be requested to attend an interview and assessment prior to receiving an offer.
International applicants will be asked to achieve Duolingo 95 or IELTS for UKVI at grade 6.0 overall or above.
Enquiries are encouraged from anybody who does not meet the above criteria but would like to be considered for the programme. Please email admissions@ucfb.com for further advice.
International students
UCFB cannot currently sponsor non-EU students’ visas.
You will not need a visa to study in the UK if:
- You are a British citizen
- You are a citizen of a European Economic Area (EEA) member state or Switzerland
- You have a visa to stay in the UK for another purpose that allows you to study
If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact admissions@ucfb.com.
- UCFB Wembley course code: FM10
- Institution: U10
- Campus: W
- UCFB Etihad Campus course code: FM10
- Institution: U10
- Campus: E
The minimum academic requirement for this degree course is a 96 UCAS point score under the UCAS tariff system.
International Baccalaureate - 30
Applicants will normally have achieved one of the following:
- A minimum of 2 A Levels including two C grades
- A BTEC Extended diploma grade MMM
- A BTEC Diploma grade DD
- A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
- International applicants will be asked to achieve Duolingo 95 or IELTS for UKVI at grade 6.0 overall or above.
- International Baccalaureate (minimum of 28 points)
- An Advanced GNVQ in an appropriate subject at Distinction level
- An Access Course: minimum of 60 credits, including at least 45 at Level 3
- An equivalent level 3 qualification
Applicants should have a strong GCSE profile, including English at Grade 4 or Grade C, or equivalent and Maths at Grade 4 or Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sport Psychology).
Other equivalent qualifications, including those from your own country, will be considered for entry.
Applicants for whom English is a second language will need a valid Academic IELTS certificate with an overall score of 6.0 with no lower than 5.5 in each component for entry on to a degree programme (Level 4). For applicants who require a TIER 4 Student Visa you will need an ‘IELTS for UKVI’ certificate.
All qualifications are subject to approval by the UCFB Admissions team, based on UKVI requirements.
We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.
All applicants will be expected to demonstrate a specific interest in their preferred area of study and should have a commitment to engaging with the subject through the academic programme and our complementary curriculum involving high profile guest speakers, master classes and short course opportunities.
International students
UCFB cannot currently sponsor non-EU students’ visas.
You will not need a visa to study in the UK if:
- You are a British citizen
- You are a citizen of a European Economic Area (EEA) member state or Switzerland
- You have a visa to stay in the UK for another purpose that allows you to study
If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact admissions@ucfb.com.
Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS). Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS committee and must be supported by the Academic Department.
Career prospects
This degree provides UCFB students with an insight into how public relations and journalism relate to the business of football and the wider sports industry with career opportunities as wide and varied as media and marketing manager, digital media executive, social media strategist, video service manager, videographer, football data analyst and match day commentator. Graduates have the ability to rise to senior managerial roles due to the management aspect of the degree.
Over 90% of UCFB graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.
At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.
This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.
Find out more about your career journey at UCFB
The UCFB Global Insight Series is a thought leadership series, exclusively collated and made available for all UCFB on-campus and online students. The UCFB Global Insight Series provides unprecedented access to UCFB’s elite sports network; including interviews with LMA managers and other UCFB guest speakers, and content from UCFB’s Global Sports Summits at New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG).
Each of our UCFB undergraduate degrees is underpinned by an embedded strand of learning and skills development, including a formalised a short work-placement opportunity, to better equip students for the 21st century workplace and enhance employability opportunities.
This allows students to develop a set of key transferrable skills to ensure they are ready for the modern workplace when they graduate, including emotional, social, physical, cultural and cognitive intelligence, digital proficiency, industry and community connections, and giving back to the community through projects and volunteering.
Every UCFB degree has one Mental Wealth module in each academic year to cover these skills, and our learning outcomes for all modules are closely mapped to these same competencies in order to maximise graduate's industry readiness and career opportunities.
Luton Town’s rise over the last decade is well documented. After dropping into the National League in 2010 for the first time in their history, the club have since made their way back to the Championship and currently find themselves comfortably in mid-table. One person at the club who is now documenting their comeback is student Declan O’Reilly, who recently secured a work placement at the club as a videographer.
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From hosting her own show on The Football Terrace YouTube channels to networking with the right people, Mya Graham used her three years at UCFB wisely to ensure she had the best possible chance of employment upon graduation.
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Send a message to one of our friendly student ambassadors, or read their blogs to find out more about life at UCFB.
Fees
Visit our dedicated page about fees and student finance.
The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.
In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.
Students may need to buy a storage device, such as an SD card, to host their material in the broadcast modules in year two of the course. Costs for a SD or similar depend on the memory size. A typical 32GB card will cost around £10.
UCFB has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Click here to learn more.
UCFB provides an exceptional environment to live and learn in, with state-of-the-art facilities in two inspirational campuses in London and Manchester, which have the iconic Wembley and Etihad stadiums at their heart.
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