Degree overview

Football is a multi-billion-pound global industry. With its revenue driven by the marketing of its products and services, competition amongst brands is fierce and qualified professionals are in high demand.

On this degree you will gain an understanding of football business and be introduced to concepts such as business models, management, business planning and return on investment by our expert academics.

This course is available with a Foundation year for those who do not meet main entry requirements. Please see ‘Modules’ and ‘Entry Requirements’ sections on this page for further information, including UCAS codes.

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BA (Hons) Football Business & Marketing at UCFB
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Degree content

Your studies will focus on the core functions of football business management accompanied by marketing modules.

The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills.

You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing.

You will plan, implement and evaluate digital marketing plans for an industry organisation.

You will be taught in lectures and participate in seminar debates, with academic support via UCFB’s virtual learning environment.

Assessments combine practical web development with the academic rigour of market research, consumer segmentation and audience selection.

The many facets of marketing provide a broad context for learning and there are exciting job prospects for those who can thrive in its multicultural, technologically sophisticated world.

 

Teaching locations for this degree include:

UCFB Wembley
Wembley Stadium

• Arch View House

UCFB Etihad Campus
Etihad Stadium

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

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Degree Specification Documents and Information

University Campus of Football Business is an embedded college of the University of East London. All graduates that begin their degrees with UCFB from September 2021 onwards will receive a degree from the University of East London.

The course specification for this degree will be available from late August 2021.

Benchmark statements

UCFB degrees fall under five subject benchmark statements – Business and Management (2019); Communication, Media, Film and Cultural Studies (2019); Events, Hospitality, Leisure, Sport & Tourism (2019); Law (2019); and Psychology (2019). Visit the QAA website to access each of these benchmark statements.

Amy O'Connor, Watford

I was able to achieve things beyond my imagination whilst at UCFB because I was learning about something I cared about and had lecturers around me who had both knowledge and experience in the industry.

Amy O’ConnorUCFB graduate and Sponsorship & Partnership Account Manager at Watford FC

Modules

Foundation
  • Skills for Learning
  • Mental Wealth
  • Research Project
  • Contemporary Issues in Sport
  • Managing Football Operations and People
  • Introduction to Business and Management (Sport and Football)
First Year
  • Understanding the Business of Football
  • Principles of Marketing
  • Integrated Marketing Communications
  • Understanding Sports Fan Behaviour
  • Data Analytics
  • Industry Competencies (Mental Wealth)

 

Second Year
  • The Organisation and Market of World Football
  • Theory of Digital Marketing
  • Research Methods
  • Practice of Digital Marketing
  • Stadium and Event Organisation
  • Industry Readiness (Mental Wealth)
Third Year
  • Strategic Management
  • Football Brand Management
  • Professional Project
  • Global Marketing Management
  • Industry Engagement (Mental Wealth)

Entry requirements

Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.

With Foundation Year
UCAS codes
  • UCFB Wembley course code: FMAF
  • Institution: U10
  • Campus: W

 

  • UCFB Etihad Campus course code: FMAF
  • Institution: U10
  • Campus: E
Requirements

The minimum academic requirement for the degree course with Integrated Foundation Year is a 64 UCAS point score under the new UCAS tariff system for 2019.

International Baccalaureate - 30

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A Levels with DDE or higher
  • A BTEC Extended diploma grade MPP
  • A BTEC Diploma grade MM
  • A combination of BTEC and A-Level qualifications

Applicants are also expected to hold a GCSE grade C in Maths or English.

To be considered eligible for the programme, applicants must have completed at least two years of post-secondary education or work experience.

Applicants applying without the minimum required UCAS points can still be considered on a case by case basis and may be requested to attend an interview and assessment prior to receiving an offer.

International applicants will be asked to achieve Duolingo 95 or IELTS for UKVI at grade 6.0 overall or above.

Enquiries are encouraged from anybody who does not meet the above criteria but would like to be considered for the programme. Please email admissions@ucfb.com for further advice.

International students

UCFB cannot currently sponsor non-EU students’ visas.

You will not need a visa to study in the UK if:

  • You are a British citizen
  • You are a citizen of a European Economic Area (EEA) member state or Switzerland
  • You have a visa to stay in the UK for another purpose that allows you to study

If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact admissions@ucfb.com.

Three Year Degree
UCAS codes
  • UCFB Wembley course code: FMA1
  • Institution: U10
  • Campus: W

 

  • UCFB Etihad Campus course code: FMA1
  • Institution:U10
  • Campus: E
Requirements

The minimum academic requirement for this degree course is a 96 UCAS point score under the UCAS tariff system.

International Baccalaureate - 30

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A minimum of 2 A Levels including two C grades
  • A BTEC Extended diploma grade MMM
  • A BTEC Diploma grade DD
  • A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
  • International applicants will be asked to achieve Duolingo 95 or IELTS for UKVI at grade 6.0 overall or above.
  • International Baccalaureate (minimum of 28 points)
  • An Advanced GNVQ in an appropriate subject at Distinction level
  • An Access Course: minimum of 60 credits, including at least 45 at Level 3
  • An equivalent level 3 qualification

Applicants should have a strong GCSE profile, including English at Grade 4 or Grade C, or equivalent and Maths at Grade 4 or Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sport Psychology).

Other equivalent qualifications, including those from your own country, will be considered for entry.

Applicants for whom English is a second language will need a valid Academic IELTS certificate with an overall score of 6.0 with no lower than 5.5 in each component for entry on to a degree programme (Level 4).

All qualifications are subject to approval by the UCFB Admissions team, based on UKVI requirements.

We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.

All applicants will be expected to demonstrate a specific interest in their preferred area of study and should have a commitment to engaging with the subject through the academic programme and our complementary curriculum involving high profile guest speakers, master classes and short course opportunities.

International students

UCFB cannot currently sponsor non-EU students’ visas.

You will not need a visa to study in the UK if:

  • You are a British citizen
  • You are a citizen of a European Economic Area (EEA) member state or Switzerland
  • You have a visa to stay in the UK for another purpose that allows you to study

If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact admissions@ucfb.com.

Entry with advanced standing

Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable depending on an assessment of their previous certificated studies or evidence of relevant experience. To be considered for entry with advanced standing, please contact our Admissions Team at admissions@ucfb.com for information, advice and guidance.

Career prospects

Football is a multi-billion-pound global industry driven by the marketing of its products and events. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale, with it coming a huge variety of professional roles within the game including marketing manager, football analyst, club welfare officer, commercial executive, CRM manager, partnerships executive and programme administrator.

The UCFB Employability & Enrichment programme

Over 90% of UCFB graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

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UCFB Award In Football & Sports Leadership
Global Insight Series

The UCFB Global Insight Series is a thought leadership series, exclusively collated and made available for all UCFB on-campus and online students. The UCFB Global Insight Series provides unprecedented access to UCFB’s elite sports network; including interviews with LMA managers and other UCFB guest speakers, and content from UCFB’s Global Sports Summits at New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG).

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Mental Wealth

Each of our UCFB undergraduate degrees is underpinned by an embedded strand of learning and skills development, including a formalised a short work-placement opportunity, to better equip students for the 21st century workplace and enhance employability opportunities.

This allows students to develop a set of key transferrable skills to ensure they are ready for the modern workplace when they graduate, including emotional, social, physical, cultural and cognitive intelligence, digital proficiency, industry and community connections, and giving back to the community through projects and volunteering.

Every UCFB degree has one Mental Wealth module in each academic year to cover these skills, and our learning outcomes for all modules are closely mapped to these same competencies in order to maximise graduate's industry readiness and career opportunities.

UCFB graduate and Marketing Executive at Mughoot Manfredi Miyashita

UCFB graduate Manfredi Miyashita works for Mughoot – a creative agency specialising in sports marketing and communications.

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Manfredi Miyashita
UCFB graduate and Co-Founder and Director of Avalon Sports Group Saad Wadia

Saad Wadia is one of the Co-Founders and Directors of Avalon Sports Group – a London-based consultancy for business in sport, athletes and those looking to expand their market through social influencers. He founded the company with fellow UCFB graduates Raj Shah and Lorenz Essing.

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Saad Wadia
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Send a message to one of our friendly student ambassadors, or read their blogs to find out more about life at UCFB.

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Fees

Home students

Home tuition fees 2021

£9,250 per year
Apply now
International students

International tuition fees 2021

£14,950 per year
Apply now
Additional information about fees and costs

Visit our dedicated page about fees and student finance.

Additional costs

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.

In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Scholarships & bursaries

UCFB has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Click here to learn more.

Our UK campuses

UCFB provides an exceptional environment to live and learn in, with state-of-the-art facilities in two inspirational campuses in London and Manchester, which have the iconic Wembley and Etihad stadiums at their heart.

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