Degree overview

Ideal for those seeking to work in the fast-growing, exciting sports broadcasting industry, this degree is designed for those aspiring for a career either in front of or behind the camera. Learning from UCFB’s experienced practitioners, this course will help you understand practices both on the field and in the studio. With access to first-class equipment and inspiring facilities, as well as visits from industry professionals, students are equipped with the tools to succeed in this thriving sector.

This course is available with a Foundation year for those who do not meet main entry requirements. Please see ‘Modules’ and ‘Entry Requirements’ sections on this page for further information, including UCAS codes.

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BA (Hons) Sports Business & Sports Broadcasting

 

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Degree content

Together sports business and sports broadcasting are one of the biggest businesses in the world, and it is impossible to imagine one without the other. You will gain an understanding of the diverse levels of both sports business and broadcasting, including commercial, event day and sponsorship revenues of rights management and audience profile. Techniques will also be studied for studio and outside recording technologies or match commentary, match reports, television presenting and interviews.

You will have the opportunity to work with broadcasting specialists to understand practices both on the field and in the studio, with access to first class broadcasting equipment to enrich your learning experience. You will be taught by industry professionals who excel in areas such as professional journalism, freelancing and editing.

Teaching locations for this degree include:

UCFB Wembley

UCFB Etihad Campus

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

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Degree specification documents and information

From September 2021, University Campus of Football Business is an embedded college of the University of East London. All graduates that begin their degrees with UCFB from September 2021 onwards will receive a degree from the University of East London.

Together with the University of East London, we are taking the opportunity to review and reinvigorate our curriculum. While at present we cannot confirm specific details of our new modules before they have been confirmed at a validation event, we are able to confirm that the new curriculum will have:

  • More overall teaching hours
  • Updated, fit for purpose, content
  • A strand of academic and research skills to support your learning journey
  • A strand of learning to better equip you for the 21st century workplace and enhance your employability opportunities
  • More alignment to the needs of local, national and global industry

The structure of the advertised programme may therefore change prior to it beginning in September 2021, however, all applicants will be notified of any such changes prior to enrolment.

Benchmark statements

UCFB degrees fall under three subject benchmark statements – Business and Management (2015); Events, Hospitality, Leisure, Sport & Tourism (2016); and Psychology (2016). Visit the QAA website to access each of these benchmark statements.

Lino Altieri, Leicester City

A sport specific education is important because it gives you the understanding of how sport works – there are so many different areas to consider within any sport as a business.

Lino AltieriUCFB graduate and Events & Engagement Executive at Leicester City

Modules

Together with the University of East London, we are taking the opportunity to review and reinvigorate our curriculum. The modules below are planned for delivery on the programme beginning in September 2021, but are still to be confirmed at a validation event beforehand:

Foundation year
  • Skills for Learning
  • Mental Wealth
  • Research Project
  • Contemporary Issues in Sport
  • Foundation of Media Practice
  • Media Law and Application
First year
  • Industry Competencies (Mental Wealth)
  • Understanding Sports Business
  • Principles of Sports Broadcasting
  • Sport, Media and Society
  • The Business of Digital Media
  • Broadcast Journalism
Second year
  • Industry Readiness (Mental Wealth)
  • Visual Storytelling
  • Media Law
  • Research Methods
  • Audio Storytelling
  • The Business of Broadcasting
Third year
  • Professional Project
  • Documentary Storytelling
  • Sports Commentary
  • Industry Engagement (Mental Wealth)
  • Digital Futures

Entry requirements

Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.

With Foundation Year
UCAS codes
  • UCFB Wembley or UCFB Etihad Campus course code: SBBF
  • Institution: U10
  • Campus: W or E
Requirements

The minimum academic requirement for the degree course with Integrated Foundation Year is a 64 UCAS point score under the new UCAS tariff system.

International Baccalaureate - 30

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A Levels with DDE or higher
  • A BTEC Extended diploma grade MPP
  • A BTEC Diploma grade MM
  • A combination of BTEC and A-Level qualifications

Applicants are also expected to hold a GCSE grade C in Maths or English.

To be considered eligible for the programme, applicants must have completed at least two years of post-secondary education or work experience.

Applicants applying without the minimum required UCAS points can still be considered on a case by case basis and may be requested to attend an interview and assessment prior to receiving an offer.

International applicants will be asked to achieve Duolingo 95 or IELTS for UKVI at grade 6.0 overall or above.

Enquiries are encouraged from anybody who does not meet the above criteria but would like to be considered for the programme. Please email admissions@ucfb.com for further advice.

International students

UCFB cannot currently sponsor non-EU students’ visas.

You will not need a visa to study in the UK if:

  • You are a British citizen
  • You are a citizen of a European Economic Area (EEA) member state or Switzerland
  • You have a visa to stay in the UK for another purpose that allows you to study

If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact admissions@ucfb.com.

Three Year Degree
UCAS codes
  • UCFB Wembley or UCFB Etihad Campus course code: SBB1
  • Institution: U10
  • Campus: W or E
Requirements

The minimum academic requirement for this degree course is a 96 UCAS point score under the UCAS tariff system.

International Baccalaureate - 30

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A minimum of 2 A Levels including two C grades
  • A BTEC Extended diploma grade MMM
  • A BTEC Diploma grade DD
  • A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
  • International applicants will be asked to achieve Duolingo 95 or IELTS for UKVI at grade 6.0 overall or above.
  • International Baccalaureate (minimum of 30 points)
  • An Advanced GNVQ in an appropriate subject at Distinction level
  • An Access Course: minimum of 60 credits, including at least 45 at Level 3
  • An equivalent level 3 qualification

Applicants should have a strong GCSE profile, including English at Grade 4 or Grade C, or equivalent and Maths at Grade 4 or Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sport Psychology).

Other equivalent qualifications, including those from your own country, will be considered for entry.

Applicants for whom English is a second language will need a valid Academic IELTS certificate with an overall score of 6.0 with no lower than 5.5 in each component for entry on to a degree programme (Level 4). For applicants who require a TIER 4 Student Visa you will need an ‘IELTS for UKVI’ certificate.

All qualifications are subject to approval by the UCFB Admissions team, based on UKVI requirements.

We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.

All applicants will be expected to demonstrate a specific interest in their preferred area of study and should have a commitment to engaging with the subject through the academic programme and our complementary curriculum involving high profile guest speakers, master classes and short course opportunities.

International students

UCFB cannot currently sponsor non-EU students’ visas.

You will not need a visa to study in the UK if:

  • You are a British citizen
  • You are a citizen of a European Economic Area (EEA) member state or Switzerland
  • You have a visa to stay in the UK for another purpose that allows you to study

If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact admissions@ucfb.com.

Entry with advanced standing

Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS). Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS committee and must be supported by the Academic Department.

Career prospects

This programme is geared towards those who wish to pursue a career in broadcasting, in front of or behind the camera. Huge TV deals are now commonplace in professional football, with each Premier League match now valued at over £10 million. Sport business and broadcasting simply go together. Potential career opportunities upon graduation include match day commentator, videographer, producer, project coordinator, media manager and content creation manager.

The UCFB Employability & Enrichment programme

Over 90% of UCFB graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

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UCFB Award In Football & Sports Leadership
Global Insight Series

The UCFB Global Insight Series is a thought leadership series, exclusively collated and made available for all UCFB on-campus and online students. The UCFB Global Insight Series provides unprecedented access to UCFB’s elite sports network; including interviews with LMA managers and other UCFB guest speakers, and content from UCFB’s Global Sports Summits at New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG).

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Employer Endorsement

Working with UCFB over the last two years has proven to be a very smart move for Stadimax. Our informal partnership has given us the opportunity to engage with some very bright and enthusiastic young people, many of whom I’m sure will be future business leaders.

Ken SharpManaging Director at Stadimax Group
Radio Presenter at Wembley Stadium Lianna Littleton

Lianna presents to 90,000 people each event day at Wembley Stadium to keep them entertained when the action isn't on the pitch.

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Lianna Littleton
UCFB graduate and Talent Production Coordinator at Premier League Productions Paula Wood

As a BA (Hons) Sports Business & Sports Broadcasting student at UCFB, Paula Wood gained incredible media work experience at the likes of Tottenham Hotspur Women and QPR under-23s, something which now, alongside her degree after graduating in 2020, is standing Paula in good stead in her role as Talent Production Coordinator at Premier League Productions. 

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Paula Wood

Fees

Home students

Home tuition fees 2021

£9,250 per year
Apply now
International students

International tuition fees 2021

£14,950 per year
Apply now
Additional information about fees and costs

Visit our dedicated page about fees and student finance.

Additional costs

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.

In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Students may need to buy a storage device, such as an SD card, to host their material. Costs for a SD or similar depend on the memory size. A typical 32GB card will cost around £10.

Students may also have to pay occasional travel costs towards attending ‘live brief’ events at football stadiums in the London area. London travel costs between £1.50 and £7 per journey depending on the number of zones and the time of day. Travel cards are also available.

Scholarships & bursaries

UCFB has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Click here to learn more.

GIS global study hubs

New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG) play host to the Global Institute of Sport study hubs, enabling students and graduates to enhance their knowledge and expertise of the international sports industry.

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UCFB Award in Football and Sports Leadership

At UCFB we are dedicated to maximising the career opportunities of all of our students. This is why we offer unparalleled opportunities beyond the learning environment, enhanced by exclusive partnerships with some of the biggest and most influential names and organisations in world sport.

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