Degree overview
Ideal for those seeking to work in the fast-growing, exciting sports broadcasting industry, this degree is designed for those aspiring for a career either in front of or behind the camera. Learning from UCFB’s experienced practitioners, this course will help you understand practices both on the field and in the studio. With access to first-class equipment and inspiring facilities, as well as visits from industry professionals, students are equipped with the tools to succeed in this thriving sector.
This course is available with a Foundation year for those who do not meet main entry requirements. Please see ‘Modules’ and ‘Entry Requirements’ sections on this page for further information, including UCAS codes.
Degree content
Together sports business and sports broadcasting are one of the biggest businesses in the world, and it is impossible to imagine one without the other. You will gain an understanding of the diverse levels of both sports business and broadcasting, including commercial, event day and sponsorship revenues of rights management and audience profile. Techniques will also be studied for studio and outside recording technologies or match commentary, match reports, television presenting and interviews.
You will have the opportunity to work with broadcasting specialists to understand practices both on the field and in the studio, with access to first class broadcasting equipment to enrich your learning experience. You will be taught by industry professionals who excel in areas such as professional journalism, freelancing and editing.
Teaching locations for this degree include:
- Wembley Stadium
- 1st Way
In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.
University Campus of Football Business is an embedded college of the University of East London. All graduates that begin their degrees with UCFB from September 2021 onwards will receive a degree from the University of East London.
The course specification for this degree will be available from late August 2021.
UCFB degrees fall under five subject benchmark statements – Business and Management (2019); Communication, Media, Film and Cultural Studies (2019); Events, Hospitality, Leisure, Sport & Tourism (2019); Law (2019); and Psychology (2019). Visit the QAA website to access each of these benchmark statements.
A sport specific education is important because it gives you the understanding of how sport works – there are so many different areas to consider within any sport as a business.
Modules
- Skills for Learning
- Mental Wealth
- Research Project
- Contemporary Issues in Sport
- Foundation of Media Practice
- Media Law and Application
- Industry Competencies (Mental Wealth)
- Understanding Sports Business
- Principles of Sports Broadcasting
- Sport, Media and Society
- The Business of Digital Media
- Broadcast Journalism
- Industry Readiness (Mental Wealth)
- Visual Storytelling
- Media Law
- Research Methods
- Audio Storytelling
- The Business of Sports Broadcasting
- Professional Project
- Documentary Storytelling
- Sports Commentary
- Industry Engagement (Mental Wealth)
- Digital Futures
Entry requirements
Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.
- UCFB Wembley or UCFB Etihad Campus course code: SBBF
- Institution: U10
- Campus: W or E
The minimum academic requirement for the degree course with Integrated Foundation Year is a 64 UCAS point score under the new UCAS tariff system.
International Baccalaureate - 30
Applicants will normally have achieved one of the following:
- A Levels with DDE or higher
- A BTEC Extended diploma grade MPP
- A BTEC Diploma grade MM
- A combination of BTEC and A-Level qualifications
Applicants are also expected to hold a GCSE grade C in Maths or English.
To be considered eligible for the programme, applicants must have completed at least two years of post-secondary education or work experience.
Applicants applying without the minimum required UCAS points can still be considered on a case by case basis and may be requested to attend an interview and assessment prior to receiving an offer.
International applicants will be asked to achieve Duolingo 95 or IELTS for UKVI at grade 6.0 overall or above.
Enquiries are encouraged from anybody who does not meet the above criteria but would like to be considered for the programme. Please email admissions@ucfb.com for further advice.
International students
UCFB cannot currently sponsor non-EU students’ visas.
You will not need a visa to study in the UK if:
- You are a British citizen
- You are a citizen of a European Economic Area (EEA) member state or Switzerland
- You have a visa to stay in the UK for another purpose that allows you to study
If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact admissions@ucfb.com.
- UCFB Wembley or UCFB Etihad Campus course code: SBB1
- Institution: U10
- Campus: W or E
The minimum academic requirement for this degree course is a 96 UCAS point score under the UCAS tariff system.
International Baccalaureate - 30
Applicants will normally have achieved one of the following:
- A minimum of 2 A Levels including two C grades
- A BTEC Extended diploma grade MMM
- A BTEC Diploma grade DD
- A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
- International applicants will be asked to achieve Duolingo 95 or IELTS for UKVI at grade 6.0 overall or above.
- International Baccalaureate (minimum of 30 points)
- An Advanced GNVQ in an appropriate subject at Distinction level
- An Access Course: minimum of 60 credits, including at least 45 at Level 3
- An equivalent level 3 qualification
Applicants should have a strong GCSE profile, including English at Grade 4 or Grade C, or equivalent and Maths at Grade 4 or Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sport Psychology).
Other equivalent qualifications, including those from your own country, will be considered for entry.
Applicants for whom English is a second language will need a valid Academic IELTS certificate with an overall score of 6.0 with no lower than 5.5 in each component for entry on to a degree programme (Level 4). For applicants who require a TIER 4 Student Visa you will need an ‘IELTS for UKVI’ certificate.
All qualifications are subject to approval by the UCFB Admissions team, based on UKVI requirements.
We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.
All applicants will be expected to demonstrate a specific interest in their preferred area of study and should have a commitment to engaging with the subject through the academic programme and our complementary curriculum involving high profile guest speakers, master classes and short course opportunities.
International students
UCFB cannot currently sponsor non-EU students’ visas.
You will not need a visa to study in the UK if:
- You are a British citizen
- You are a citizen of a European Economic Area (EEA) member state or Switzerland
- You have a visa to stay in the UK for another purpose that allows you to study
If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact admissions@ucfb.com.
Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS). Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS committee and must be supported by the Academic Department.
Career prospects
This programme is geared towards those who wish to pursue a career in broadcasting, in front of or behind the camera. Huge TV deals are now commonplace in professional football, with each Premier League match now valued at over £10 million. Sport business and broadcasting simply go together. Potential career opportunities upon graduation include match day commentator, videographer, producer, project coordinator, media manager and content creation manager.
Over 90% of UCFB graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.
At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.
This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.
Find out more about your career journey at UCFB
The UCFB Global Insight Series is a thought leadership series, exclusively collated and made available for all UCFB on-campus and online students. The UCFB Global Insight Series provides unprecedented access to UCFB’s elite sports network; including interviews with LMA managers and other UCFB guest speakers, and content from UCFB’s Global Sports Summits at New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG).
Each of our UCFB undergraduate degrees is underpinned by an embedded strand of learning and skills development, including a formalised a short work-placement opportunity, to better equip students for the 21st century workplace and enhance employability opportunities.
This allows students to develop a set of key transferrable skills to ensure they are ready for the modern workplace when they graduate, including emotional, social, physical, cultural and cognitive intelligence, digital proficiency, industry and community connections, and giving back to the community through projects and volunteering.
Every UCFB degree has one Mental Wealth module in each academic year to cover these skills, and our learning outcomes for all modules are closely mapped to these same competencies in order to maximise graduate's industry readiness and career opportunities.
Lianna presents to 90,000 people each event day at Wembley Stadium to keep them entertained when the action isn't on the pitch.
Read more
As a BA (Hons) Sports Business & Sports Broadcasting student at UCFB, Paula Wood gained incredible media work experience at the likes of Tottenham Hotspur Women and QPR under-23s, something which now, alongside her degree after graduating in 2020, is standing Paula in good stead in her role as Talent Production Coordinator at Premier League Productions.
Read more
Fees
Visit our dedicated page about fees and student finance.
The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.
In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.
Students may need to buy a storage device, such as an SD card, to host their material. Costs for a SD or similar depend on the memory size. A typical 32GB card will cost around £10.
Students may also have to pay occasional travel costs towards attending ‘live brief’ events at football stadiums in the London area. London travel costs between £1.50 and £7 per journey depending on the number of zones and the time of day. Travel cards are also available.
UCFB has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Click here to learn more.
UCFB provides an exceptional environment to live and learn in, with state-of-the-art facilities in two inspirational campuses in London and Manchester, which have the iconic Wembley and Etihad stadiums at their heart.
Find out more
