Shaping the Future of Sport

UCFB Research

UCFB Research

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Academic Journal Articles

Business, Finance & Law

Professor Rob Wilson

Assessing the proposed changes to fan engagement in the 2023 UK Government White Paper on English football

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Academic Journal Articles

Business, Finance & Law

Professor Rob Wilson, Andy Golding

Financial turmoil in English professional rugby: a holistic performance assessment of English rugby union clubs

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Case Studies

Richard Flash

Reclaiming Narratives: Kerry Davis – The First Black Lioness

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Academic Journal Articles

Communication, Media & Marketing

Dr. Jacob Griffiths

LinkedIn as a research participant recruitment tool: reflections from the football industry

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Academic Journal Articles

Business, Finance & Law

Professor Rob Wilson

The other rules of the game: a normative social contract for English football

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Case Studies

Richard Flash

Reclaiming Narratives continued – The Rise of England’s African Lions

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Academic Journal Articles

Business, Finance & Law

Communication, Media & Marketing

Dr. David Webber

Only a game? The politics of football, the English Premier League, and its wider international relations: A critical research agenda for the next 25 years

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Books

Psychology, Health Sciences & Wellbeing

Dr. Richard Elliott

Mental Health and Sport: Supporting Elite Athletes

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Books

Psychology, Health Sciences & Wellbeing

Dr. Richard Elliott

Out of control: professional footballers, migration, and the consequences for mental health

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Case Studies

Richard Flash

Free to Be Me: Celebrating the Premier League’s British Asian Pioneers

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Case Studies

Business, Finance & Law

Chris Winn, Claire O'Neill

Loopholes, Lengthy Contracts and Lavish Spend; Chelsea’s new era examined

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Case Studies

Dr Connor Penfold

UCFB lecturer publishes new research exposing challenges facing disabled supporters across English football

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Books

Pedagogy

Sports Coaching, Physical Education & Performance Analysis

Dr. Noel Dempsey

Assessment in Coach Education: A Disjointed Piece of the Curriculum Puzzle?

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Case Studies

Business, Finance & Law

Ian Tomlinson

An insight into dynamic pricing in football: A look at Derby County FC

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Academic Journal Articles

Business, Finance & Law

Psychology, Health Sciences & Wellbeing

Dr Connor Penfold

Disabled people’s experiences of English football fandom: Inclusion, exclusion and discrimination

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Case Studies

Richard Flash

Powered by migration: Euro 2024’s Magnificent 7

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Case Studies

Richard Flash

Flying the flags: The influence of the Caribbean on England’s Euros teams

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Industry Reports & White Papers

Business, Finance & Law

Adam Davis

The Fair Game Vision for a Football Governance Bill. Fair Game.

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Knowledge Exchange and Research

Shaping the Future of Sport

At UCFB, Knowledge Exchange and Research (KER) sit at the heart of our mission to shape the future of the sports industry. Guided by our institutional vision, we combine academic excellence with professional practice and enterprise.

We believe research should inform practice, and practice should drive innovation. Our approach is supported by measurable indicators that ensure quality, sustainability, and growth.

From pioneering sport-focused projects to community partnerships, our activity reflects the diverse ways knowledge can transform lives.

Knowledge Exchange Partnerships

Collaborating with Industry

Our Knowledge Exchange Partnerships connect academic expertise with industry practice to co-create solutions, enhance professional development, and drive innovation across sport and society.

Our partnerships ensure that research informs practice and that professional practice shapes research agendas. This two-way exchange strengthens the relevance, quality, and reach of our work – benefiting partners, students, staff, and the communities we serve.

Collaborate With Us

Collaboration is at the heart of everything we do. We work with industry, governing bodies, public sector organisations, and communities to advance research, education and innovation that delivers impact across sport and society.

Whether you are seeking applied research, consultancy, professional development, or student-led solutions, we offer flexible, partner-focused models that translate academic expertise into practical outcomes.

Partners choose UCFB because we offer:

  • Deep, sport-focused research expertise across multiple disciplines
  • Proven experience in applied research and consultancy
  • Strong track record of industry and public sector collaboration
  • Access to talented, motivated student researchers
  • Flexible partnership models tailored to organisational needs
  • A shared commitment to impact, innovation, and social responsibility
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