James McKeown

Chief Operating Officer

Responsible for the Global Institute of Sport’s overall business delivery and commercial growth, James oversees the marketing, operations and logistics of our institute at its UK campuses, global study hubs and networking centres across four continents.

Having led UCFB’s marketing and communications function from Burnley’s Turf Moor to campuses at Wembley and Etihad Campus, James was a driving force in the company’s expansion to study hubs for students at stadiums in the USA, Canada and Australia.

A former professional athlete in the British Basketball League, James is an Australian native with prior sports business experience at London 2012, Setanta Sports and the NBA.