Our vision, mission & values

UCFB's vision, mission & values

UCFB HE is an aspirational, challenger university, with a proven model for making sports education more relevant, more connected and more embedded in the sports industry, providing our students with the best experience in the world of sport

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GIS’ mission, purpose and values

UCFB’s Global Institute of Sport (GIS) is the leading destination for Master’s degrees and executive education in the world’s most exciting sector.

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UCFB | GIS Institutional Strategy 2025

The UCFB Institutional Strategy sets out the strategic priorities and ambitions for the University Campus of Football Business; this includes both the undergraduate degrees delivered under the UCFB brand and the postgraduate and executive education degrees and courses delivered under the GIS...

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