Programme Leader, MSc Football Communications & Digital Marketing

Shana has over ten years of teaching experience in higher education in South Africa and the United Kingdom. She has also co-authored a marketing university textbook and guest lectured at highly acclaimed universities in London. As a Head of Programme for South Africa’s leading private higher education institution, Shana coordinated and managed the delivery of more than 30 marketing and public administration subjects to three major colleges around the country.

In addition, Shana developed the first marketing online Blackboard courses for South Africa’s leading private higher education sector. Shana has also been involved in corporate marketing for real estate, motor and the events industry in South Africa and the United Kingdom. Shana’s passions lie in higher education and singing opera.

Find out more about Shana
Area of expertise
  • Mobile marketing;
  • Digital marketing;
  • Branding;
  • Public relations;
  • Advertising;
  • Sponsorship;
  • Market research;
  • Sports marketing;
  • Global marketing;
  • Events marketing.
Teaching & research interests
  • Sports sponsorship (rugby);
  • Branding;
  • Generation Z;
  • Digital and mobile marketing.
  • Masters in Commerce (Marketing).
  • Fellow of the Higher Education Academy. 
  • Academic professional apprenticeship.
Publications & research
  • Exploring the attitudes and behaviour of Generation Z students towards branded mobile application;
  • The impact of sports sponsorship on brand equity: a rugby case study.
Expertise in industry

Co-author of published university textbook in South Africa titled “Marketing Management” with a focus on the service sector.

Contact Shana
Item 3