Programme Leader in BA (Hons) Sports Management & Lecturer in BA (Hons) Football Business and Marketing
David is an experienced lecturer & sports business manager, with marketing, management, and leadership competencies taught academically & implemented professionally in both the UK and globally. He has strong project management skills and is passionate about teaching, coaching, and inspiring students & staff toward healthy, professional careers.
David possesses an MBA from Aston Business School, and a 1st Class Honours degree in Sport and Fitness Science. He holds a Level One football coaching award with both English and Welsh Football Associations and a range of fitness instructor qualifications.
Sports Management, Marketing, and Leadership
- Sports Business and the Metaverse
- Implications of Blockchain Developments on Sports Business and Marketing
- Sports Fan Motivation
- The Sportscape (Fan Perceptions of Sporting Environment Quality)
- New Sports Business Market/Product Development
MBA, BSc (1st Class Hons.) Sport and Fitness Science
Over 25 years’ experience in managing global sport & leisure organisations.