Programme Leader in  BA (Hons) Sports Management & Lecturer in BA (Hons) Football Business and Marketing

David is an experienced lecturer & sports business manager, with marketing, management, and leadership competencies taught academically & implemented professionally in both the UK and globally. He has strong project management skills and is passionate about teaching, coaching, and inspiring students & staff toward healthy, professional careers.

David possesses an MBA from Aston Business School, and a 1st Class Honours degree in Sport and Fitness Science. He holds a Level One football coaching award with both English and Welsh Football Associations and a range of fitness instructor qualifications.

Learn more about David
Area of Expertise:

Sports Management, Marketing, and Leadership

Teaching/Research Interests:
  • Sports Business and the Metaverse
  • Implications of Blockchain Developments on Sports Business and Marketing
  • Sports Fan Motivation
  • The Sportscape (Fan Perceptions of Sporting Environment Quality)
  • New Sports Business Market/Product Development

MBA, BSc (1st Class Hons.) Sport and Fitness Science

Expertise in industry:

Over 25 years’ experience in managing global sport & leisure organisations.

Contact David: