Lecturer in Football Business and Media

Kevin’s career in football began as an activist fan of Wimbledon FC/AFC Wimbledon. He subsequently worked for Supporters Direct and SD Europe, advising fans, clubs, governing bodies & government, and leading on PR and Policy for the organisation. Since 2015 he has been a consultant to clubs & fans, and in 2018, established Think Fan Engagement, which publishes the annual Fan Engagement Index and Fan Engagement Pod. It advises clubs, organisations and brands on their relationships with fans, strongly advocating a culture of listening.

About Kevin
Area of Expertise

Fan Engagement

Teaching/Research Interests

Fan Engagement & the role of fans in the running of football and other sports


Member of the Chartered Institute of Public Relations (MCIPR)

Fellow of the Royal Society for the Arts


Post Graduate Diploma in Public Relations

BA (Hons) Social Policy, University of Sussex


The Fan Engagement Index (Think Fan Engagement, 2018 & 2020)

Expertise in industry

Owner, Think Fan Engagement (since 2018)

Fan Engagement Consultant (from 2016-2018)

Head of Policy & PR, Supporters Direct (2004-2015)

Committee member of the Wimbledon Independent Supporters Association (2001-2002)

Contact Kevin