UCFB | GIS Institutional Strategy 2025

The UCFB Institutional Strategy sets out the strategic priorities and ambitions for the University Campus of Football Business; this includes both the undergraduate degrees delivered under the UCFB brand and the postgraduate and executive education degrees and courses delivered under the GIS (Global Institute of Sport) brand. This strategy, contextualised by our mission and purpose, consists of five key themes; all of which are of great importance to the strategic direction for our Institution over the next three academic years. Where not otherwise indicated, these strategic objectives are meant to materialise by the end of 2024/2025 academic year.