Alumni profile: Hayley Reed, Marketing Executive at Chelsea FC

Hayley works in a full-time role as Marketing Executive at Premier League club Chelsea FC where she is immersed in all aspects of marketing.

The BA (Hons) Football Business & Marketing graduate joined the club after a successful time at marketing agency SportQuake, where she worked with clients including Tottenham Hotspur and boxing heavyweight world champion Anthony Joshua.

In her role as a Strategy Executive at SportQuake, Hayley supported on devising strategies and proposals for brands looking to sponsor a club or athlete – whether as a shirt or stadium sponsor or another form of partner.

Hayley initially joined SportQuake as an intern in the content creation team, but soon she and her line manager realised her main strength lay in speaking to clients and building lasting relationships. During her time at SportQuake Hayley worked with over 70 brands and countless household names in terms of athletes and teams.

Her advice to women aspiring to work in the football and sports industry is quite simple – if you’re good enough you’ll get there. She said: “It doesn’t matter what industry you work in; you just have to believe that you have the ability to do that job. If you were working in fashion it wouldn’t matter what your gender is. If you have a skill, go for it.”

Hayley added: “In sport, don’t be afraid of change because one day you could be doing one thing and the next day it takes a completely new direction.”

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