The ultimate guide for graduates in choosing your ideal career in the sports finance industry.

Sport is a multi-billion-pound business with a huge array of job opportunities. From sponsorship to athlete representation to club finances, the scope of professional careers in this field continues to grow every week…

Finance advisor

Sports club and organisations have hundreds of income streams, all of which need to be assessed, measured and streamlined. Then there’s the millions of pounds leaving the company accounts on a yearly basis that need monitoring, not to mention the staff that need paying – players, coaches, stewards, the media team. You’ll deal with big money sponsors, players and their agents, even the publishing company that prints the match day menu in the hospitality lounges. Sport is a multi-billion-pound business, and it’s your job to make sure the money being spent leads to success.


Agents now play a massive role in professional sport. From dealing with a player’s contract negotiation, through to finalising their new boot deal. Agents might concentrate on one client, or run their own business with a number of clients. Either way, every player has one. It’s a lucrative career for those who have the drive, determination and people skills to succeed. Successful agents, including Paul Stretford who represents Wayne Rooney, and Sky Andrew, who looks after Jermain Defoe, have visited UCFB to speak to students about their careers and how to get into this popular and challenging career environment.

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Successful agent, Sky Andrew leading a session for UCFB students

Placing broker

James Sandford is a UCFB graduate and placing broker at London-based insurance giant AON. His current role as a placing broker in the sports, recreation and entertainment team, sees him look after personal accident and illness insurance for over 600 footballers around the world, including members of the England squad, as well as athletes from other sports. James’ daily routine sees him constantly look at the risk athletes face in their line of work and what needs protecting, and the types of insurance available should they endure a career-ending injury. He’s also been involved in some major transfers in the UK and around Europe. A fairly varied and exciting role… who said finance was boring.

Chief executive

The chief executive is the top job. It’s the one every individual starting their career dreams of – being in complete charge of the club or organisation. Everyone in the company looks to you for guidance, advice and to set the tone for all. The chief executive will set the strategies and goals for the organisation. They’ll plan, direct and ensure everything is in place for a successful framework to deliver results for the organisation. As the ultimate decision maker, you’ll be composed, assured and have tremendous self-belief.

Business development executive

Amy O’Connor is a UCFB graduate and business development executive at Premier League club Watford FC. Her job is to develop relationships with clients and acquire new business for the club through new sales leads. This can include sponsorship, selling match day hospitality packages for high-end clients and advertising space on pitch side perimeter boards. As a business development executive, you’ll be a high-level sales professional and will research companies and individuals to identify new leads and income for your club or organisation.

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Amy O'Connor, UCFB graduate and Business Development Executive at Watford FC