Football is a global, multi-billion-pound business that shows no sign of slowing down. Bumper TV deals and huge transfer fees means more money than ever is flowing through the game, ensuring it’s vital that there are personnel ready to jump straight in and shape its future.
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From Asia to Europe and to America, sport is a global phenomenon and supporters, participants and owners all play their part.
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The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge.
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This elite executive Master’s programme is designed to equip sports professionals and leaders with the skills to develop a successful vision and deliver for the long-term success of sports organisations via the prominent role of Sporting Director.
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More than ever football is driven by statistics and analysis. From a player's fitness to their in-game attributes, numbers play a huge part in the modern game.
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