Start dates:

September: UCFB Wembley and UCFB Manchester

Course length: One year (full-time) and two year (part-time) options available

Degree overview

This course equips students with the essential tools to understand and explore the principles of performance analysis that govern the modern game. You will acquire the theoretical and practical knowledge needed to enhance performance on the pitch and improve player recruitment.

Teaching locations & learning options
UCFB Wembley

This degree is available at UCFB Wembley, London, which the iconic Wembley Stadium at the heart of its campus. What could be more motivating for a future career in the sports industry than walking into the most famous stadium in the world? Our UCFB Wembley campus enjoys excellent facilities with lecture theatres, seminar rooms, quiet study areas, library and media suites.

Wembley Stadium

Arch View House

UCFB Manchester

This degree is available at UCFB Manchester Campus – with elite stadium venues and bespoke facilities at the heart of the campus, students can live, learn and work at the centre of one of Europe’s most progressive sporting cities.

UCFB Manchester Campus

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Degree content

The MSc Performance Analysis in Football course encompasses all that is required of a performance analyst whilst assessing and measuring expectations of this role within an applied football context. Students on this programme have access to world-leading performance analysis tools from Hudl, the industry-standard software used by athletes, coaches and clubs across the globe.

The variation of modules captures the appreciation required for an aspiring analyst in relation to what would be expected within a professional sporting environment. Understanding the roles that interlink with the role of a Performance Analyst is just as prevalent as understanding the role of an analyst in isolation.

Did you know – 98% of our postgraduate graduates are either employed or in full-time study and 69% are working or studying in sport! As a postgraduate student studying with us, you can build on your employability opportunities by expanding your knowledge and network!

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UCFB provided a really good underpinning of the football coaching and management environment during my degree, combining practical and academic experience well.

Adam CooperGraduate and Foundation Phase Coach at Bolton Wanderers


Degree modules

The main educational aims of the course are to:

  • Conceptualise the knowledge and skills necessary for a career in the football industry.
  • Develop the students’ capacity to critically interrogate theories that inform performance analysis principles and practice in a football context.
  • Develop systematic knowledge and understanding of the theory and practice of performance analysis to enhance performance in a football context.
  • Create an environment in which students are able to relate theory to practice, solve problems creatively, apply new and existing skills, and demonstrate awareness of emerging issues within the domain of performance analysis and related disciplines.
  • Equip students with a range of research skills necessary to design and conduct applied research in a football context.
  • To develop the students’ critical evaluation of their own practice and that of performers with the intention to engage in innovative activities linked to enhancing performance of self and performer.
  • Providing opportunities for students to have access to industry standard hardware and software in order to fully integrate a technological approach to performance enhancement strategies.
Global Sports Leadership

Leadership is a fundamental element of both sport and business operating in a dynamic global arena. On this module you will review and conceptualise different approaches to leadership from both an applied and theoretical perspective to allow you to analyse critical incidents in order to judge organisational leadership performance. You will be able to apply leadership theory to examples from industry professionals who have experience of leading teams in a sporting setting. Cross-cultural leadership underpins many of the behaviours and skills discussed within the leadership framework, alongside diversity and inclusion, strategic leadership, communication and reflection. The module allows you to take responsibility for your own leadership development and effectiveness through the development of an e-portfolio and skills audit, alongside exposure to sports leaders from the global network of partners contributing to the live case studies.

Applied Professional Project

This module will advance your research and critical thinking skills, and support you in applying these to the sport industry and its associated workplace environments. This module aims to prepare you for research, reflective, and evidence-based development, important for your future career and higher study where applicable. The undertaking of an applied project will give you the opportunity to develop your problem-solving skills regarding topical issues in your area of interest, whilst also allowing you to evidence your academic ability and knowledge. By completing this project and consulting with your tutor, you will establish expertise in an applied area of interest, aiming to have real impact on the relevant industry.

This module will give you a live insight into sport business issues. You will gain a thorough practice-based understanding of project design, conduct and action. As a result, you will be able to design and manage an applied project, and show potential to contribute to academic knowledge and industry practice – making
you highly desirable for potential employers.

Customer Relationship Management (CRM) and Analytics in Sport

Faced with a rapidly changing marketplace, you will learn how to manage customer relationships using a range of techniques and identify the information needed to develop a customer-focused approach to the management of sports fans. It is important to understand how to manage relationships with current
customers, lapsed and potential. You will learn how to identify patterns of consumption and how CRM supports the overall strategic planning of a sporting organisation. The importance of pricing, social media and communicating with customers will be covered and how these are important in developing the CRM plan.

Digital Marketing for Football

As society becomes increasingly familiar with digital technology, digital marketing can no longer be considered an add-on to existing strategies. Instead, football organisations must now move towards a ‘digital-first’ approach in order to remain competitive and engage fans. Fortunately for marketers, the opportunities are everywhere. The world’s first computers filled entire rooms, with only a few basic
functions. Now, with each passing year, we have exponentially more powerful computers on our desks, in our pockets and on our wrists. We now have 24/7 access to a million digital doorways, each of them teeming with data for us to consume – and all marketers need are the keys.

Within this module, you will be encouraged to critically evaluate the place of traditional marketing theories in an increasingly digital world. Are these theories still fit for purpose or must marketers find new ways to understand and engage with their customers? You will also have the opportunity to engage with relevant
industry technologies in order to research, analyse and execute an effective digital marketing portfolio to drive fan engagement and achieve football orientated business goals.

Football Fan Engagement

This module will explore the importance, variation and motivation which influence football consumer behaviours. You will identify key factors which explore the changing nature of football consumer typologies, including the globalisation of fan engagement and the importance of customer relationship management and data analytics. This module explores and analyses the dynamic nature of football fan
engagement and the online and offline tools being used to capture existing and new fans. Finally, the module examines the metrics and insights required to drive the business of football consumption.

Global Sports Consulting and Analysis

Working in the global sports business as a manager, you will be called upon to work on new projects and within new or existing project teams, where some of the team may be based in other countries. This will test your ability as a manager and your team-working skills. You will be asked to work in a group and be given a consultancy project by a sporting organisation. Assigning roles to each team member, you will have to carry our research in order to investigate the current situation that the company finds itself in, and find the data that you need to inform your report. You will need to demonstrate a critical awareness of the current issues that face the sports organisation. You will then analyse this data and make your recommendations to the organisation.

Degree specification documents and information

UCFB is an embedded college of the University of East London. All UCFB graduates will receive a degree from the University of East London.

Click here for the course specification for this degree

Entry requirements overview

Entry requirements
Standard entry requirements
  • Undergraduate degree - minimum 2:2 (ideally a 2:1) or international equivalent
  • English language qualifications: Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.5 (minimum of 6.0 in each section) or recognised equivalent.

Offers to applicants currently studying an undergraduate degree will be conditional on them going on to achieve the entry requirements on completion of their degree.

Flexible entry requirements

Applications that do not meet the standard entry requirements but demonstrate relevant education and/or work and/or life experience in the course subject area are welcomed.

Eligibility will be assessed on the basis of the information provided in the application – in particular the personal statement.

For more information, please contact


We strongly encourage you to submit your Masters application well before our 2 September 2024 priority application deadline to allow sufficient time for assessment of application, ensure availability on the course and enrolment in time for the beginning of your studies. Applications received after this date will only be considered on a case by case basis.

How to apply

To apply for this degree, please click here and follow the instructions to complete your application via our Learner Portal.

Application documents
  • Application form
  • Evidence of highest academic and/or professional qualifications
  • Evidence of relevant experience, where required
  • 500 word personal statement

Applications made through the flexible entry route may require a course leader review. The course leader will determine whether a professional reference or task is required.

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UCFB is proud to offer an extensive suite of scholarships to support outstanding students as they embark on their postgraduate study. From scholarships to aid our elite athletes, to attracting aspiring sports leaders, and scholarships which support inclusivity and diversity within the sporting industry, our scholarships are there to support students who want to make a meaningful difference to the future of the sporting world.

Click here to find out more

Career prospects

Any student embarking on the MSc Performance Analysis in Football course with UCFB will have multiple career options to choose from. The varied content allows for students to gain insight from industry perspectives and this is reflected in assessment also. The obvious potential career opportunities from this programme include Performance Analyst, Recruitment Analyst, Football Scout, Talent Identification, Opposition Analyst and Data Analyst. Utilising the knowledge gained within the programme and depending upon student career focus, this could also open opportunities within teaching and learning environments.

Graduate and Sports Development Officer at the Foundation of Light, Sunderland AFC Jake Hannah

Many fans grow up hoping that one day they can pull on the shirt of their favourite club and run out in front of their adoring supporters. If that doesn’t happen though, working for the club is a decent second option, right?

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Jake Hannah
Student and professional footballer for Tottenham Hotspur Women Elisha Sulola

She may have recently made her Women’s Super League (WSL) debut and be one of Tottenham Hotspur’s brightest young prospects, but it’s her abilities as a coach that are what drives Elisha Sulola to be an inspiration in her local community.

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Elisha Sulola


Home students
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International students

Requires valid visa to study on campus

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Available tuition fee discount
Postgraduate Loyalty Discounts

These discounts are open to any UCFB, Buckinghamshire New University and University of East London graduate who has received and accepted an offer to study at postgraduate level with UCFB.

UCFB and GIS business partners

We're pleased to offer all UCFB and GIS business partners 15% fee tuition discount on all Undergraduate, Master's programmes.

Additional information about fees

Visit our dedicated page about fees and student finance.

Part-time option

For part-time courses the tuition fee will be split accordingly per year i.e 75 credits in year 1 and 105 credits in year 2 (for a two year programme) as per below table.


Total fee 75  credits 105  credits
Home students £11,950.00 £4,979.50 £6,970.50
International students £17,950.00 £7,479.50 £10,470.50

*International students require a visa to study on campus

Additional costs

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.

In some instances, optional Employability & Enrichment activities provided by GIS may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

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