Course overview

Powered by the Global Institute of Sport (GIS) and VSI Executive Education, the Leading Sporting Organisations online programme provides individuals with aspirations to head up sports clubs and organisations, with a dynamic, vocational environment that develops key skills such as leadership, communication, contemporary issues and business change.

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The course is powered by the Global Institute of Sport (GIS) and VSI Executive Education.

Delivered by experts in their respective fields, this online course can be undertaken at the pace and to fit the lifestyle of the delegate.

The course is tailored to those with senior leadership aspirations in sport and is an ideal introduction to the prestigious MSc Sports Directorship programme. With a focus on leadership, additional content will support the development of key skills including communication and presentation as well as business change and contemporary issues.

European sport franchises have over the last decade turned to VSI Executive Education to develop their pipeline of key strategic leaders. Premiership soccer giants including Arsenal, Manchester United and Manchester City have backed the company to work with their best talent on a range of high-profile MSc and MBA programmes.

VSI co-founder Tony Faulkner revealed: “We are delighted to have been invited to join the fabulous soccer revolution taking place in the United States and around the world.

“Our Master’s degree for Sporting Directors in Europe has been a huge success with multiple former players, managers and coaches regarding participation as essential in their step up from the training ground to key leadership positions.

“History tells me that being part of the VSI alumni results in fantastic ongoing learning with jobs and opportunities created by each other for each other."


The course consists of four individual modules, each with approximately five hours of delivery.


Outline content:

  • Leadership: art or science?
  • Leadership in a crisis
  • Resilience
  • You’ll Never Walk Alone
  • Q&A with industry expert: sports leadership

Module leader: Dr. Ian Lawrence


Outline content:

  • Effective presentation
  • Public speaking skills
  • Personal impact

Module leader: Robin Bailey

Experienced media professionals Mark Clemmit and Owen Williams will also contribute to this module.

Contemporary Issues

Outline content:

  • Football finances – the impact of a changing global environment
  • The role of finance in sporting leadership

Module leader: Christopher Winn

Business Change

Outline content:

  • Principles of internal and external management consulting
  • Understanding complex problems and business change processes

Module leader: Vern Roberts

Delivery team

Sarah Tudor
Executive Education Providers Sarah Tudor Course leader
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Dr Ian Lawrence
Executive Education Providers Dr Ian Lawrence Module leader
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Robin Bailey
Executive Education Providers Robin Bailey Module leader
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Mark Clemmit
Executive Education Providers Mark Clemmit Module contributor
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Owen Williams
Executive Education Providers Owen Williams Module contributor
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Christopher Winn
Executive Education Providers Christopher Winn Module leader
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Vern Roberts
Executive Education Providers Vern Roberts Module leader
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Course outcomes

Suitable for anyone interested in gaining a brief introduction to key areas of leadership including leadership, communication, football finance and business change.

Course delivery

Start date: Dates will be set during summer 2020 and updated regularly here. Please register your interest by completing our request more information form and we will email you the dates once they are set.

If you have a group of 8 people or more within your business our courses can be delivered at a location and on a date to suit you. We can also tailor course content and outcomes to meet your specific needs to deliver maximum impact. Please complete the request more information form and we will contact you to discuss these options.

Course duration: The course is available for three months from the allocated start date.

How to apply

How to apply

Please email if you are interested in this course.

All delegates


£750 fee
Available tuition fee discount
Postgraduate Loyalty Discounts

These discounts are open to any UCFB, Buckinghamshire New University and University of East London graduate who has received and accepted an offer to study at postgraduate level with UCFB.

UCFB Alumni

If you’d like to extend your time with us, we’re pleased to offer all UCFB graduates:

UCFB and GIS business partners

We're pleased to offer all UCFB and GIS business partners 15% fee tuition discount on all Undergraduate, Postgraduate courses.