President / General Manager at New York Red Bulls

An inspiring leader with global experience building brands and businesses, Marc de Grandpré is currently President and GM of the New York Red Bulls soccer team. Since rejoining in 2014, he has led the organization through both business and cultural transformation, a move he signaled visually within two months of joining by moving from a corner office to a vacant seat in the team’s open office area.

During his tenure, Marc has been the driving force behind a shift in organizational DNA, unlocking innovation and crystallizing relentless focus on excellence and collaboration to increase franchise valuation from $178M to $505M.

In 2015, the team advanced to the MLS Cup semifinals under the leadership of a new coach who was recruited by de Grandpré. The appointment was polarizing and controversial, yet ultimately proved to be a turning point for the franchise, resulting in de Grandpré’s recognition as MLS Executive of the Year.

Right out of college, Marc  joined Nike’s Bauer Hockey division as an assistant product manager, where he was given support and latitude within which to innovate, he collaborated on the launch of the all-time best-selling and pro’s most-loved skate, the Vapor.

After that, Marc joined Red Bull Energy Drink when the brand was still in its infancy in the Americas. As one of the first marketing team members in the US, he recognized opportunities in the college market, in extreme sports, and with athletes and influencers and built a marketing platform to capitalize on them, aligned Sales and Marketing around shared strategic objectives, and was rapidly promoted to lead the East region (the largest in the US).

While at Red Bull Energy Drink, de Grandpré was tapped by the company’s founder to lead the rebrand of his recently acquired soccer franchise from the MetroStars to the Red Bulls - in 30 days. He executed, successfully transitioning thousands of internally and externally facing touchpoints to the new branding.

Subsequently, Marc led the build out of the brand story for Qualcomm’s 1st-to-market GPS-enabled mobile commerce platform and as Global CMO of IMAX he launched their first ever consumer facing global brand campaign. At KIND, Marc replicated his leadership and marketing success activating and galvanizing the organization to generate unprecedented sales for the new-to-market brand and was integral in positioning KIND for ultimate acquisition by Mars.