Lecturer in BA (Hons) Football Business & Marketing
After spending several years as a freelance digital marketing consultant for several companies/organisations across the Midlands, Ryan started his academic career in September 2018. His areas of expertise include digital marketing, content creation, digital analytics and customer relationship management.
Ryan is currently researching his PhD, exploring addiction consumer behaviour and creating shared value in online gaming and eSports.
Find out more about Ryan
Area of expertise
- Ryan has several years’ experience as a freelance digital marketing consultant for a number of companies/organisations across the Midlands
- Ryan has been teaching marketing/digital marketing topics in higher education settings for 2 years
Teaching & research interests
- Social Media and Web Content
- Digital Analytics
- Customer Relationship Management
- eSports
- Creating Shared Value
Accreditation & memberships
- Associate Fellow of the Higher Education Academy (AFHEA)
Qualifications
- MA Advertising and Marketing (Coventry University)
- BA English (Coventry University)
Expertise in industry
- Ryan has several years’ experience as a freelance digital marketing consultant for a number of companies/organisations across the Midlands
- Ryan has been teaching marketing/digital marketing topics in higher education settings for 2 years
Contact Ryan
