A UCFB football business student recently spent a fortnight out in Brazil, gaining experience at a Brazilian Serie A side.

Aidan Richardson, who studies BA (Hons) International Football Business at our Manchester Campus, learnt plenty about how the sports industry works in South America during his two-week stay at top-tier club Fluminense.

Aidan got the opportunity by reaching out to someone who previously gave a talk at his high school about his charity in Brazil and working at Fluminense.

He was then lucky enough to get a response and was invited out to Rio de Janeiro, to learn all about how the club is run.

While in Brazil, Aidan really made the most of his two weeks at Fluminense, shadowing administration, logistics, psychologist and coaches.

He also got to see multiple matches, including a thrilling 3-3 draw between Fluminense and Corinthians at the Maracanã stadium.


When asked about his time in Brazil, he said: “The trip has definitely helped me with my studies as it’s an eye opener into international football in South America, how its run, fan engagement in different countries and how academies are set up compared to England.

“Especially being with the academy, it helped me to understand the dynamics of working with younger players within a football club. I met lots of fantastic people who offered up their time to show me around the campus/facilities, their line of work and answered any questions I had.”

He added: “I would strongly encourage others to take a step out of their comfort zone and explore football in other countries or different cultures.

“Not only did it benefit me with the footballing side of things, but immersing myself within the Brazilian culture was a great way of visiting the country itself.

“Learning about football in different countries exposed myself to diverse perspectives and approaches to the game.”

When asked about his time so far at UCFB, Aidan said: “I am really enjoying my time at UCFB. I have met many great friends and people, and I am looking forward to more opportunities.

“I have had opportunities to travel, network and learn about the football industry, heading off to Miami with UCFB in January.

“I have also met many good friends through playing football and we have enjoyed going deep into cup competitions and competing for league titles.  

“UCFB have the tools to develop myself into really getting into that football industry and that is what really makes it stand out compared to other universities.

“There are fantastic opportunities for work placements and practical learning which I really enjoy and benefit from. It integrates academic and industry skills really well. They also place a strong focus on employability at the end of your degree.”

He finished: “Be passionate and make sure you enjoy what you do. A genuine love for the industry will fuel your commitment and drive your career forward, even during challenging times. Try and speak to as many people as possible. Attend sporting events, networking sessions, talks, webinars and always ask questions.”

To find out more about the wide range of undergraduate degrees UCFB offers tailored to the sports industry, ranging from sports business and media to business and marketing, click here.

Alternatively, click here to view a prospectus and see where a degree from UCFB could take you and your sports industry career.