Degree overview

On this degree programme, you will cover core topics such as event planning and event design, as well as the key event components of marketing, finance and event legislation. This programme provides the unique opportunity to study the intricacies of stadium and events management within a world-class sport and entertainment venue. You will gain insights into venue management, winning contract negotiation, successful event planning and operations.

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Degree content

The degree will provide an insight into the managerial and business facets of delivering a safe and customer focused event experience. This includes exploring various event operations and their impact upon delivering a successful and profitable event, whilst understanding the implications of the legalities and regulations.

Areas to consider range from liaising with the police on a match day to building relationships with stakeholders such as local authority and transport officials. You will learn about the importance of event legacies and impact, as well as other key areas such as sustainability.

The programme is designed to provide an understanding of developing a compelling visitor experience in a safe event environment, to analyse the various stakeholders associated with an event, and understand operational, logistical and marketing planning and the financial underpinnings needed to ensure income streams from a number of sources.

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Degree Specification Documents and Information

Graduates of the BA (Hons) Stadium & Events Management degree will be awarded degrees by our esteemed academic partner institution, Bucks New University.

Benchmark statemtents

UCFB degrees fall under three subject benchmark statements – Business and Management (2015); Events, Hospitality, Leisure, Sport & Tourism (2016); and Psychology (2016). Visit the QAA website to access each of these benchmark statements.

Download programme specification

Please click here to download the BA (Hons) Stadium & Events Management programme specification documentation.

Lino Altieri, Leicester City

A sport specific education is important because it gives you the understanding of how sport works – there are so many different areas to consider within any sport as a business.

Lino AltieriUCFB graduate and Memberships & Events Coordinator at Leicester City

Modules

First Year

Semester 1

Understanding Sports Business

The contemporary sport industry has embraced a number of dynamic innovations used in other sectors, helping to transform both its management and administration, steering it in a more professional manner in some aspects of sport, yet not others.

Growing revenue has taken on increasing importance yet some sports still have issues with the media monopoly of others. Resistance to change, amateur practices and poor treatment of some players remain within the industry.

You will explore these and other key issues through examining how the core parts of the business (marketing, finance, the media, sponsorship, event management, leadership and HR) operate. You will analyse the development of sport and governance of both elite and grassroots organisations.

An Introduction to Marketing

Marketing has become synonymous with the ways in which firms attract customers and persuade them to purchase goods and services.

Marketing is also a business philosophy that places the customer at the heart of all its activities (customer centric) and regards satisfying customer needs and wants as the only way to build sustainable competitive advantage.

You will explore the application of marketing concepts and ideas to the modern football industry and how it has contributed to its growth both in grassroots and professional contexts.

Semester 2

Fundamentals of Accounting & Finance

This module seeks to develop an awareness of and an understanding of the source and purpose of financial accounting information within the organisation and an understanding of the structure of the main financial statements.

It is also designed to encourage students to develop skills necessary to be able to use financial information for planning, control and decision making.

An Introduction to Stadium & Events Management

Stadium and events management is a vital component in the global sport and entertainment operation at Wembley stadium. The aim of this module is to introduce students to the central management and planning functions undertaken by stadium managers and their teams to safely operate events.

Students will examine core stadium management functions such as facilities management, event planning, health and safety, stadium utilisation, stakeholder management and the marketing of events.

Second Year

Semester 1

Event Planning

This module aims to provide students with a theoretical and practical understanding of planning, participating, organising and operating an event. Special events in the modern sports, hospitality and entertainment industries take place in a wide variety of arenas and contexts (i.e. different sports/activities such as football, rugby, ultimate fighting championship, event launches, after dinner speaking and awards ceremonies). There are considerable logistical elements and potential.

This module provides students with a theoretical knowledge of event planning and management theory which is then applied to the practical task of managing, funding/resourcing an industry related event.

Stadium Management

The module examines stadium safety issues and why stadium managers need to maximise sources of income from a range of small and large scale events including sporting, retail, hospitality, conferencing and banqueting.

It will provide students with contextual experience of a range of stadium management issues that include stakeholder management, stadium safety and operations and developing income streams. Students are required to analyse key components of stadium management and will apply their learning to contextual assessment.

Semester 2

Research Methods

The aim of this module is to provide the student with an understanding of research principles, a range of quantitative and qualitative research methodologies and appropriate analysis for these. This will enable the student to develop the research skills and knowledge necessary to undertake an independent research project. Students will be provided with support in developing their writing style to incorporate citations and make use of referencing.

They will be introduced to Academic Journals and will use these to inform their understanding of the research approaches used in the sector. This will also serve to familiarise the learners with the role of Journals in their wider study. The final aspect of this module will introduce hypothesis testing, with learners making use of a computer package to undertake simple statistical tests commonly used within their subject area.

Digital Marketing

Digital technology plays a significant part in developing marketing plans. It is important for a marketer to determine which technological application is the most important in any given marketing campaign.

This module will provide you with a perspective of the marketing information systems infrastructure. You will be expected to develop an understanding in how evolving technologies can support the marketing of products and services.

Third Year

Semester 1

Leadership & Management

Self-analysis and development of leadership and management qualities are a prerequisite for students wishing to elevate their career in sports business management or associated fast moving consumer group (FMCG) industries.

The aim of this module is to enable students to understand and evaluate their leadership and management skills and consequent behaviours. They will learn how to appraise managerial and leadership theory and to develop their own leadership and management skills pertinent to a career as a business manager.

The module supports students as they identify and develop their strengths and development opportunities supported by a clear and measurable development plan to improve their management and leadership behaviours.

Negotiation & Winning Contracts

The negotiation and winning of contracts is instrumental in Stadium and Events Management. In an increasingly competitive market the ability to attract, secure and deliver contracts to promoters, artists and organisations alike is paramount driving core stadium revenues.

The module will examine negotiating and securing contracts, developing relationships with artists and meeting event promoter’s needs with reference to resolving legal disputes without recourse to litigation. This module will draw upon the shared services and partnership with Wembley stadium to bring to life the negotiation and securement of event contracts.

Semester 2

Research Project

This module aims to provide students with the opportunity for independent learning through the completion of an individual, extended research project. The project requires a high level of individual application and commitment to research and enquiry. It provides students with the opportunity to identify, reflect upon and explore a topic that has implications for their own professional development.

Global Marketing Management

The aim of this module is to develop your understanding of global complexities such as the impact of cultural and dynamic markets.

The module will enable you to apply global marketing theories and concepts to the business of sport and in particular, the business of football. The international business environment is examined in the context of foreign markets and customers. Due diligence will be considered prior to entry of new markets through research and evaluation of entry strategies.

You will consider how to develop a global marketing campaign.

Entry requirements

Applications are welcomed from students with a genuine passion and ambition to work in the football, sport and events industries.

Three Year Degree
UCAS codes
  • UCFB Wembley course code: SEM1
  • Institution: U10
  • Campus: W
Requirements

The minimum academic requirement for this degree course is a 96 UCAS point score under the UCAS tariff system for 2019 entry.

Other minimum requirements

Applicants will normally have achieved one of the following:

  • A minimum of 2 A Levels including two C grades
  • A BTEC Extended diploma grade MMM
  • A BTEC Diploma grade DD
  • A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
  • International Baccalaureate (minimum of 28 points)
  • An Advanced GNVQ in an appropriate subject at Distinction level
  • An Access Course: minimum of 60 credits, including at least 45 at Level 3
  • An equivalent level 3 qualification

Applicants should have a strong GCSE profile, including English at Grade 4 or Grade C, or equivalent and Maths at Grade 4 or Grade C (specifically for Football Business & Finance, Sports Business & Sports Law and Sport Psychology).

Other equivalent qualifications, including those from your own country, will be considered for entry.

Applicants for whom English is a second language will need a valid Academic IELTS certificate with an overall score of 6.0 with no lower than 5.5 in each component for entry on to a degree programme (Level 4).

All qualifications are subject to approval by the UCFB Admissions team, based on UKVI requirements.

We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.

All applicants will be expected to demonstrate a specific interest in their preferred area of study and should have a commitment to engaging with the subject through the academic programme and our complementary curriculum involving high profile guest speakers, master classes and short course opportunities.

International students

UCFB cannot currently sponsor non-EU students’ visas.

You will not need a visa to study in the UK if:

  • You are a British citizen
  • You are a citizen of a European Economic Area (EEA) member state or Switzerland
  • You have a visa to stay in the UK for another purpose that allows you to study

If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact compliance@ucfb.com.

Entry with advanced standing

Students are normally expected to start at Level 4, but can be admitted to any level of the course which is considered suitable, after portfolio review and interview, using the Credit Accumulation and Transfer Scheme (CATS). Under this arrangement, a student may apply to have previous academic credits or other learning or experience taken into consideration. Such applications are considered by the Faculty CATS committee and must be supported by the Academic Department.

Career Prospects

Due to the flexible nature of the BA (Hons) International Football Business degree programme, graduates will be able to access roles ranging from event operations to business development, including the possibility to work for clubs, sport businesses or governing bodies.

The UCFB Employability & Enrichment programme

Over 90% of UCFB graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At UCFB we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at UCFB

UCFB Award In Football & Sports Leadership
Global Insight Series

Launching in 2019, the UCFB Global Insights Series is an elite on-campus and online networking and thought leadership series.

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Employer Endorsement

The UCFB students we have taken on have been working incredibly well, picking up on and developing their new skills rapidly, and have become an important part of the team in a very short space of time. They are personable, hardworking and dedicated and we are happy to have found such brilliant students.

Freyja Talbott-HaworthEvents Coordinator at The Football Association
UCFB graduate and Event Manager at The Football Association Ben Friend

Wembley Stadium is a busy place these days, just ask UCFB graduate Ben Friend. If it isn’t England internationals, it’s FA Cup matches. Then there’s the numerous games around the country with the Women’s team and the Under-21 side.

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Ben Friend
Student profile Bethany Parr

Where once a stadium was used every other week for a sporting fixture, now they are multi-purpose arenas hosting all manner of events. Bethany has been studying the reasons why, as well as a host of other issues.

Read more
Bethany Parr

Fees

UK/EU students

UK/EU tuition fees 2019

£9,250 per year
Apply now
International students

International tuition fees 2019

£14,250 per year
Apply now
Additional information about fees and costs

Visit our dedicated page about fees and student finance.

Additional costs

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.

In some instances, optional Employability & Enrichment activities provided by UCFB may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Scholarships & bursaries

UCFB has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at UCFB and graduate with more than just their university degree. Click here to learn more.

UCFB global study hubs

New York’s Red Bull Arena, Atlanta’s brand new Mercedes-Benz Stadium, Toronto FC’s BMO Field and the Melbourne Cricket Ground (MCG) play host to UCFB’s global study hubs, enabling students and graduates to enhance their knowledge and expertise of the international sports industry.

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UCFB Award in Football and Sports Leadership

At UCFB we are dedicated to maximising the career opportunities of all of our students. This is why we offer unparalleled opportunities beyond the learning environment, enhanced by exclusive partnerships with some of the biggest and most influential names and organisations in world sport.

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