UCFB’s James McKeown has had a varied and colourful career around the world in the sports industry.

Currently the higher education institution’s head of global marketing, James has previously held marketing roles at the 2006 Commonwealth Games in Melbourne, the 2012 Olympics in London and was part of the team that saw UK Athletics renamed as British Athletics.

James recently sat down with Digital Sport to discuss his career so far, the wide ranging benefits of an education and career in sport and the exciting times ahead for UCFB and its campuses in London and Manchester.

Listen to the podcast below: