Course overview

Human performance drives profit. Recent advances in our understanding of brain science are dramatically improving the way leaders work with colleagues to drive business performance. As the brain is now increasingly examined in the context of personal and organisational development, remarkable insights are being uncovered: insights that are leading to powerful new strategies for improving business execution and ultimately improving productivity.

See what substantial role understanding of the brain can play in how employees work with people. Delegates will learn how knowledge of the brain in the business environment is an important and fundamental part of creating the context for success, driving employee engagement and enhancing performance.

The Executive Athlete Programme explores:

  • Why your brain feels so taxed and how you can make full advantage of your mental resources to drive profit
  • How to maximise your chance of finding insights that can solve business challenges driving productivity in a fast-paced fluid market
  • How you keep your cool in any situation so that you can make the best decision possible
  • Why feedback is ineffective and how better to drive personal and organisational performance that align to the bottom line profit
  • How to effectively move other people’s behaviours

The course will be delivered using a face to face, interactive style drawing on delegates’ personal and professional experience.

Delivery team

Barry McNeill
Executive Education Providers Barry McNeill Module leader
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Dr Ian Lawrence
Executive Education Providers Dr Ian Lawrence Module leader
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Michael Caulfield
Executive Education Providers Michael Caulfield Module leader
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Michael O'Flaherty
Executive Education Providers Michael O'Flaherty Performance Coach
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Course outcomes

Delegates will leave with the skills to:

  • Equip the team with the tools and knowledge to assess and manage their performance state. To understand and plan ahead recognising points of stress, high workload and potential team flash points.
  • Identify, through thorough understanding of the need to exercise and rest the brain appropriately, the coping mechanisms required to minimise the ‘threat response’ of the brain.
  • Recognise in them and others the need to make contingencies, discuss, plan and promote the correct level of stress to drive performance and manage conflict.
  • Understand and practice the techniques of exercising the mind just like a highly tuned athlete to enhance performance taking a holistic approach to mental, physical and emotional management.
  • Embed the techniques and framework in everyday practice by understanding how to harness pressure, manage your physical, emotional and mental state and function across these three spheres of spaced learning.
  • Demonstrate progression in mental toughness, Emotional Control and Growth Mindset

Course delivery

A face to face interactive delivery style will draw on the delegates' personal and professional experience. Delegates will see what a substantial role an understanding of the brain can play in how they work with people and how more than any other time in the history of business, knowing how to apply a knowledge of the brain in the business environment is an important and fundamental part of creating the context for success.

Start date: Available from early 2021.

Course duration: 3 days.

Entry requirements

Requirements overview

Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module.

A minimum of three years' professional experience and industry qualifications can be assessed for applicants without the standard entry requirements.

All applicants will be provided with an opportunity to be assessed and to discuss their suitability for the programme with the academic team.

All applicants are also provided with information relating to student services, with whom they can make contact, should they require additional support or advice as well as information related to appropriate bursaries and funds.

Applicants from non-majority English speaking countries will be asked for an English qualification which tests Speaking, Listening, Reading and Writing and will be asked to achieve an overall IELTS score of 6.0 (minimum of 5.5 in each section) or recognised equivalent.

If you are unsure whether you meet the entry criteria for this programme, or whether you require IELTS results, please email with a copy of your most recent CV including nationality, visa status if applicable, and undergraduate degree transcripts. Candidates with a strong CV may qualify for a supplementary admissions interview to support their academic application.

International students

UCFB cannot currently sponsor non-EU students’ visas.

You will not need a visa to study in the UK if:

  • You are a British citizen
  • You are a citizen of a European Economic Area (EEA) member state or Switzerland
  • You have a visa to stay in the UK for another purpose that allows you to study

If you are still unsure whether you would need a visa to study in the UK, or for more information, please contact

How to apply

To apply for this programme, please click here and follow the instructions to complete your application via our Learner Portal.


Group fees are also available upon request and dependent on specific needs and number of delegates. Please contact us here for more information regarding group bookings.

All delegates


£1,950 fee
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